Start selling with Amazon

The fastest-growing and preferred acquisition channel for over half our multichannel sellers.1
$39.99 a month + selling fees
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Start today for 5% back on up to $1,000,000 in branded sales. Learn how
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Recommendations for your business

Whether you’re new to Amazon or have been selling for years, answer three questions and we’ll suggest the right resources for your business.
Question 1 of 3
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Do you have an Amazon selling account?
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"I’ve actually been really impressed—and kind of surprised, quite frankly—at how much Amazon has helped us build the brand; not just on Amazon, but outside of Amazon."

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Matt McCauley


of Amazon Customers use Amazon to discover new products or brands


brands are in Brand Registry, unlocking our powerful tools

Over $50K in potential benefits

Ready to sell? Launch your brand today with a powerful playbook for new sellers and over $50K in potential benefits.
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Get 5% back on your first $1,000,000 in branded sales
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Try FBA with free inbound shipping, storage, removals, and returns
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Get $50 credit for Sponsored Products CPC ads—bids are up to you
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Get a head start on brand protection, product reviews, and more
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How to sell with Amazon

Our newly revised beginner's guide provides an overview of how to create a selling account, list products, fulfill customer orders, and more. Learn how to succeed with Amazon—whether you’re new to online retail or just new to the Amazon store.

Your business at scale

Amazon customers buy roughly 7,400 products per minute from U.S. sellers. Build, grow, and scale your brand with our innovative toolkit: world-class logistics, a proven customer experience, rich data insights, and cutting-edge advertising & marketing solutions. This is your path toward profitability.
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“When we launched on Amazon, I had expectations that Amazon would be about 10% to 20% of our total business. Within the first six months, it was 50%. It just exploded. And it really changed the way I thought about the future of our business.”
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Dee Murthy

On average, sellers see a 20–25%
increase in sales
after adopting FBA.

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You sell it, we ship it
With Fulfillment by Amazon (FBA), you store your products in our fulfillment centers, and we pick, pack, ship, and provide customer service for these products. For a limited time, try out new inventory with less risk with New Seller Incentives.
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Connect with ads on and off-Amazon
Get discovered, increase sales, and control costs with Amazon Ads solutions, with Sponsored Products cost per click (CPC) ads, Sponsored Brands to showcase your brand and product portfolio, Sponsored Display to engage new audiences or those browsing your products.
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Perfect Launch: five steps for your first 90 days
Amazon data scientists refer to the use of five selling programs—Brand Registry, A+ Content, Fulfillment by Amazon, Automated Pricing, and Advertising—within the first 90 days of selling as Perfect Launch. Sellers taking these five steps can generate sales more quickly.

Your brand experienced

Connect your brand to millions of customers. Control the experience from discovery to your dedicated storefront, and from your product pages to their inboxes—Amazon customers following a brand spend more than double that of non-followers. Communicate your core values, build loyal relationships, and ignite your brand experience.
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"We found that the tools, the features, everything that we can do within the branded storefront can mimic what we’re doing on our website."
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Susan Petersen
Chairwomen & Chief Brand Officer

Customers who follow a brand on Amazon
spend 2X more than non-followers.

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Your dedicated storefront
Showcase your brand and products in a multipage, immersive shopping experience with Amazon Stores. Curate content to inspire, educate, and help customers discover your brand, and get insights into related sales, visits, page views, and traffic sources.
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Optimize your brand content
Showcase your brand and product features on Amazon product pages, and run A/B tests to optimize your content for conversion using Manage Your Experiments. Over the last year, thousands of sellers have used the tool to maximize product listings.
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Inform your strategy
Make informed, strategic decisions about your product portfolio, marketing, and advertising activities with valuable insights from Brand Analytics. Over the last year, more than 500,000 sellers have used this tool to accelerate the growth of their brands.

Your success supported

Protect your brand and IP with powerful tools to defend against counterfeits and fraud, plus get critical performance metrics to monitor customer sentiment and ensure a top-tier, always-on brand experience. Get started with 1:1 onboarding support for insights to help you take your business to the next level.
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"The automated protections and the self-service removal of counterfeit products, is a significant development that will help ensure our customers receive authentic Vera Bradley products from Amazon."
Mark Dely
Chief Legal & Administrator Officer

Over 500,000 brands worldwide are enrolled in Brand Registry.

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Register your brand
Unlock a suite of tools designed to help you manage your brand and create a better customer experience, including automated protection and powerful search tools to find and report violations.
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Get a helping hand
All new sellers in the U.S. now qualify for 12 free months of 1:1 onboarding support from our account managers. Or, add a designated account manager to help you scale your business with Strategic Account Services (SAS) Core.
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Scale with apps and services
Service Partner Network now offers more than 6,200 Amazon-vetted service providers and apps which are used by more than 1 million sellers worldwide to help sellers build, manage, automate, and scale their business.
Go mobile

Use the free Amazon Seller app

The Amazon Seller app is packed with features to help you manage and grow your ecommerce business wherever you are. It gives you the freedom to take care of business details right from your phone or tablet.
Click here to download the Amazon Seller app on the Apple App Store
Click here to download the Amazon Seller app on Google Play
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Resources for new sellers

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Beginner’s Guide

Get a quick overview of what to expect as you begin your Amazon journey.
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Seller University

Explore educational resources to help you learn to succeed as an Amazon selling partner.
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Selling Partner Appstore

Discover Amazon-approved third-party software partners to automate, manage, and grow your business.

Stay connected

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Just have a few items to sell?
1 Amazon internal data, FY2021 survey of 21.2K U.S. multichannel sellers