Drive higher conversion rates Display products to relevant audiences to boost your odds of getting more clicks. ASINs see an average weekly 50% increase in units ordered within the first year after launching a Sponsored Products campaign.
Raise your brand’s profile in the Amazon store New and established sellers alike can build brand recognition by using Sponsored Products to get products in front of customers who are ready to buy. ASINs see an average weekly 30% lift in glance views within the first year after launching a Sponsored Products campaign.
Log in to Seller Central and navigate to the Advertising tab. From there, select Campaign Manager and then click the “Create Campaign” button. Select a descriptive name for each campaign and either choose individual products or groups of products, depending on your goals.
Choose what keywords you want to target
Use high-traffic keywords relevant to the product and its category. Amazon's keyword suggestion tool can help you find new keywords.
Set your daily budget and campaign duration
Your daily budget determines how much you're willing to spend each day on clicks, while the campaign duration sets how long ads will run.
Decide targeting options
You can target search terms, or match ads to customers based on product interests, demographics, and whether a customer has viewed a product before.
Monitor campaign results
Track key metrics in the Products Page, such as clicks, impressions, and conversion rates, to evaluate the performance of campaigns. Use this info to make data-driven decisions and optimize campaigns for long-term success.
"Sponsored" in Amazon stores means that a seller is advertising a product or listing using Amazon advertising. Sponsored ads can appear on search results pages, product detail pages, or both.
Amazon sellers also have the option to use other Amazon advertising services, such as Sponsored Display and Sponsored Brands, for new product launches and to improve visibility for existing product listings.
What do Sponsored Products ads cost?
The cost of Sponsored Products varies based on how much you bid on a particular keyword and how many people click the ad. For example, if you bid $2 for a keyword and it receives 1,000 clicks per day for a month, then your ad cost could be $2,000 per month.
Cost can also depend on how many units you sell within a month. For instance, if you sell 200 units at $25 each, then you could generate $5,000. Subtract the ad cost from the sales in the previous example and you’d earn $3,000 per campaign. So rather than looking at advertising as an expense, you might find it can be a profitable venture.
Who’s eligible for Amazon Sponsored Products?
Sponsored Products is available in Amazon stores globally for products listed in eligible categories by sellers with an active Individual or Professional selling plan. Registered sellers, vendors, and authors can use Amazon Sponsored Products to promote products and grow brands.
How do you create an Amazon Sponsored Products campaign?
First, sign up for an Individual or Professional selling plan and list products for sale. In Seller Central, navigate to the Advertising tab, select “Create Campaign,” and choose Sponsored Products. Select the products you want to advertise and choose how you want to target the ads. Set your budget and bid, then launch the campaign!
Is Amazon Sponsored Products worth it?
Amazon Sponsored Products can be a valuable tool for increasing visibility for product listings and driving sales. ASINs see an average weekly 50% lift in units ordered and an average 30% increase in glance views within a year of launching a Sponsored Products campaign.
By ranking in search results and appearing on product detail pages, Sponsored Products can help you reach a larger audience and increase conversions. The effectiveness of campaigns can depend on factors such as the products you advertise, the targeting options you select, your bidding strategy, and your competition. Track and analyze the performance of campaigns to measure your return on investment.