Sponsored Products

Grow visibility and boost sales using Amazon Sponsored Products

Product listings lost in a sea of search results? Reach customers and competitively boost your sales potential with Amazon Sponsored Products product listing ads.
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What are Amazon Sponsored Products?

Amazon Sponsored Products are product listing ads (a paid advertising service) that Amazon sellers can use to promote items for sale in the Amazon store. These ads can appear within:
  • Relevant search results
  • The cart area
  • The highly-rated products section
  • Product detail pages
Amazon also offers several other advertising options, including Sponsored Brands and Sponsored Display. Choose whether you want to promote a specific product, your brand, or a collection of products.

When you’re ready to launch, you can try Sponsored Products as part of Amazon’s New Seller Guide.
Sponsored Products has changed the way we launch new products and helps build the momentum we need to drive more sales on Amazon.
Matt Sternberg, Owner, Green Gobbler

Help Amazon customers find the products you offer

Leverage targeted ads to reach the right audience, increase brand exposure, and drive more sales.

Appear in searches for products and categories
Target keywords to help products rank in searches for specific products, or reach customers browsing through particular categories. You can even promote products internationally.

Drive higher conversion rates
Display products to relevant audiences to boost your odds of getting more clicks. ASINs see an average weekly 50% increase in units ordered within the first year after launching a Sponsored Products campaign.

Raise your brand’s profile in the Amazon store
New and established sellers alike can build brand recognition by using Sponsored Products to get products in front of customers who are ready to buy. ASINs see an average weekly 30% lift in glance views within the first year after launching a Sponsored Products campaign.
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Optimize ad campaigns for maximum impact

Use Sponsored Products advanced targeting options to refine your Amazon advertising strategy, improve campaign performance, and maximize your return on investment.

Use advanced keyword targeting
Find relevant keywords for products to ensure the right message reaches customers searching for products like the ones you provide.

Capture interest with ASIN targeting
Use this advanced technique to build ad campaigns around ASINs relevant for customers who are already interested in similar or complementary products.

Attract specific audiences
Go beyond keywords to reach customers based on search history, lifestyle (e.g., sports enthusiast), interests (e.g., interior design), or life events (e.g., wedding).

Stay within your budget while maximizing results

Amazon sponsored ads give you full control over your advertising costs, allowing you to manage your budget and optimize your return on ad spend (ROAS).

Control your cost-per-click (CPC)
Sponsored Products grants you complete management over your campaign costs, allowing you to choose the maximum CPC bid and how much you’re willing to pay per click.

Decide how much you spend daily or weekly
No surprise bills or concerns about overspending. You can decide the max you’ll spend each day or week for every Sponsored Products campaign you run.

Maximize your ROI with bid optimization
Use campaign analytics data to determine the best ways to adjust your bids to improve performance and increase ROI, without going over budget.
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Monitor campaign performance from anywhere

Stay informed about performance of campaigns using your desktop or mobile device wherever you have internet access. Receive real-time data to guide your campaign decisions.

Get detailed performance metrics
Deep dive into the inner workings of campaigns by analyzing metrics like impressions, clicks, and conversions in real time.

Track campaigns using mobile
Know exactly how campaigns are doing by using the Amazon Seller app to monitor the ads you create.

Optimize campaigns as you go
See an ad getting clicks but no conversions? Remove it from the campaign to avoid wasting precious ad spend.

Manage campaigns on the fly

Sponsored Products allows you to manage campaigns, customize ads, and streamline your advertising process.

Customize campaigns
Customize ad creatives, targeting options, and budgets as you go along to ensure campaigns align with your marketing objectives and generate results.

Perform bulk campaign tasks
Save time by performing multiple tasks at once using the Sponsored Products bulk operations feature. This enables bulk editing to change several campaigns at once.

Evolve your advertising strategy
Keep an eye on how ads perform to learn about customer preferences and improve conversions.
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When you want to showcase a new product, you put it where consumers can easily see it. Sponsored Products is like being in the front of the store.
William Land, Founder, Empire Case
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How to set up an Amazon Sponsored Products campaign

Step 1

Create and launch the campaign

Log in to Seller Central and navigate to the Advertising tab. From there, select Campaign Manager and then click the “Create Campaign” button. Select a descriptive name for each campaign and either choose individual products or groups of products, depending on your goals.

Step 2

Choose what keywords you want to target

Use high-traffic keywords relevant to the product and its category. Amazon's keyword suggestion tool can help you find new keywords.

Step 3

Set your daily budget and campaign duration

Your daily budget determines how much you're willing to spend each day on clicks, while the campaign duration sets how long ads will run.

Step 4

Decide targeting options

You can target search terms, or match ads to customers based on product interests, demographics, and whether a customer has viewed a product before.

Step 5

Monitor campaign results

Track key metrics in the Products Page, such as clicks, impressions, and conversion rates, to evaluate the performance of campaigns. Use this info to make data-driven decisions and optimize campaigns for long-term success.

Frequently Asked Questions:
Sponsored Products

What does sponsored mean in the Amazon store?
"Sponsored" in Amazon stores means that a seller is advertising a product or listing using Amazon advertising. Sponsored ads can appear on search results pages, product detail pages, or both.

Amazon sellers also have the option to use other Amazon advertising services, such as Sponsored Display and Sponsored Brands, for new product launches and to improve visibility for existing product listings.
What do Sponsored Products ads cost?
The cost of Sponsored Products varies based on how much you bid on a particular keyword and how many people click the ad. For example, if you bid $2 for a keyword and it receives 1,000 clicks per day for a month, then your ad cost could be $2,000 per month.

Cost can also depend on how many units you sell within a month. For instance, if you sell 200 units at $25 each, then you could generate $5,000. Subtract the ad cost from the sales in the previous example and you’d earn $3,000 per campaign. So rather than looking at advertising as an expense, you might find it can be a profitable venture.
Who’s eligible for Amazon Sponsored Products?
Sponsored Products is available in Amazon stores globally for products listed in eligible categories by sellers with an active Individual or Professional selling plan. Registered sellers, vendors, and authors can use Amazon Sponsored Products to promote products and grow brands.
How do you create an Amazon Sponsored Products campaign?
First, sign up for an Individual or Professional selling plan and list products for sale. In Seller Central, navigate to the Advertising tab, select “Create Campaign,” and choose Sponsored Products. Select the products you want to advertise and choose how you want to target the ads. Set your budget and bid, then launch the campaign!
Is Amazon Sponsored Products worth it?
Amazon Sponsored Products can be a valuable tool for increasing visibility for product listings and driving sales. ASINs see an average weekly 50% lift in units ordered and an average 30% increase in glance views within a year of launching a Sponsored Products campaign.

By ranking in search results and appearing on product detail pages, Sponsored Products can help you reach a larger audience and increase conversions. The effectiveness of campaigns can depend on factors such as the products you advertise, the targeting options you select, your bidding strategy, and your competition. Track and analyze the performance of campaigns to measure your return on investment.
Sponsored Products