Get over $50K in potential incentives when you start selling with Amazon. Learn how
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      • Selling on Amazon
      • Fulfillment by Amazon
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      • English - US
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    • Start

      Learn how to sell

      • Registering as a seller
        Review steps for creating a seller account
      • Listing products
        Find out how to match or create listings
      • Pricing products
        Understand how to set competitive prices
      • Fulfilling customer orders
        Decide on a fulfillment method
      • Promoting and advertising
        Drive discovery with promotions and ads

      Get the New Seller Guide

      • NewExplore the guide
        Generate 6x more first-year sales
      • Brand Registry
        Protect and build your brand
      • A+ Content
        Increase sales with better listings
      • Fulfillment by Amazon
        Outsource shipping, returns, and customer service
      • New Seller Incentives
        Unlock $50,000 using the guide

      Watch overview

      Introducing the New Seller Guide

      Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.
      arrow_outward
      Not sure where to start? Take our business quiz
      arrow_outward
      Review our FAQ
    • Grow

      Optimize your operations

      • Outsource your supply chain
        Get help with shipping, distribution, storage, and fulfillment
      • Fulfill orders from your own warehouse
        Get faster, cheaper, and more accurate deliveries
      • Launch your brand
        Build customer loyalty with brand tools

      Reach more customers

      • Advertise with Amazon
        Advertise in and beyond the Amazon store
      • Sell B2B
        Connect with business customers
      • Sell globally
        Sell to Amazon customers worldwide

      Outsource your supply chain

      Get end-to-end supply chain management for multiple sales channels.
      arrow_outward
      Not sure where to start? Take our business quiz
      arrow_outward
      Review our FAQ
    • Services

      Tools

      • Find apps and service providers
        Find software and service providers
      • Build your brand
        Try Amazon tools to grow brand loyalty
      • Get feedback and insights
        Review customer traffic, sales, and ratings
      • View all tools

      Programs

      • Simplify your supply chain
        Get help with shipping, storage, and fulfillment
      • Engage with customers
        Advertise, promote, and connect with customers
      • Sell specialty products
        Offer handmade, pre-owned, or customized items
      • View all programs

      Amazon Brand Registry

      Enroll your brand with Amazon to access a suite of brand-building tools and protection benefits.
      arrow_outward
      Not sure where to start? Take our business quiz
      arrow_outward
      Review our FAQ
    • Resources

      Learning

      • Seller University
        Learn how to sell with Amazon
      • Blog
        Get ecommerce tips and info
      • Case studies
        Read seller success stories
      • Announcements
        Stay up date on events and services
      • View all resources

      Guides

      • How to sell online
        Get an overview for running an ecommerce business
      • What is ecommerce?
        Understand how to launch an online sales channel
      • Inventory management best practices
        Discover how to manage and track your inventory
      • What is dropshipping?
        Find out how to outsource handling and delivery
      • How to sell books
        Learn how to sell books online
      • How to build an online store
        Get tips for setting up an ecommerce storefront

      Take the quiz

      Recommendations for your business

      Answer three questions and we’ll suggest the right resources for your business.
      arrow_outward
      Not sure where to start? Take our business quiz
      arrow_outward
      Review our FAQ
    • Pricing

      Review fees and costs

      • Standard selling fees
        Review selling plan and referral fees
      • Costs for optional services
        Understand costs for optional Amazon services
      • Costs for Fulfillment by Amazon (FBA)
        Get a breakdown of costs for this popular program

      Estimate fees and costs

      • Get an estimate for a product
        Preview selling fees, fulfillment costs, and revenue
      • Compare estimates by fulfillment method
        Compare FBA with other fulfillment methods
      • Get an estimate for your FBA inventory
        Preview selling fees and costs for your FBA products

      Revenue Calculator

      Calculate fees and costs for a product, comparing fulfillment methods.
      arrow_outward
      Not sure where to start? Take our business quiz
      arrow_outward
      Review our FAQ
    Get over $50K in potential incentives when you start selling with Amazon. Learn how
      • Start

        Learn how to sell

        • Registering as a seller
          Review steps for creating a seller account
        • Listing products
          Find out how to match or create listings
        • Pricing products
          Understand how to set competitive prices
        • Fulfilling customer orders
          Decide on a fulfillment method
        • Promoting and advertising
          Drive discovery with promotions and ads

        Get the New Seller Guide

        • NewExplore the guide
          Generate 6x more first-year sales
        • Brand Registry
          Protect and build your brand
        • A+ Content
          Increase sales with better listings
        • Fulfillment by Amazon
          Outsource shipping, returns, and customer service
        • New Seller Incentives
          Unlock $50,000 using the guide

        Watch overview

        Introducing the New Seller Guide

        Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.

        Grow

        Optimize your operations

        • Outsource your supply chain
          Get help with shipping, distribution, storage, and fulfillment
        • Fulfill orders from your own warehouse
          Get faster, cheaper, and more accurate deliveries
        • Launch your brand
          Build customer loyalty with brand tools

        Reach more customers

        • Advertise with Amazon
          Advertise in and beyond the Amazon store
        • Sell B2B
          Connect with business customers
        • Sell globally
          Sell to Amazon customers worldwide

        Outsource your supply chain

        Get end-to-end supply chain management for multiple sales channels.

        Services

        Tools

        • Find apps and service providers
          Find software and service providers
        • Build your brand
          Try Amazon tools to grow brand loyalty
        • Get feedback and insights
          Review customer traffic, sales, and ratings
        • View all tools

        Programs

        • Simplify your supply chain
          Get help with shipping, storage, and fulfillment
        • Engage with customers
          Advertise, promote, and connect with customers
        • Sell specialty products
          Offer handmade, pre-owned, or customized items
        • View all programs

        Amazon Brand Registry

        Enroll your brand with Amazon to access a suite of brand-building tools and protection benefits.

        Resources

        Learning

        • Seller University
          Learn how to sell with Amazon
        • Blog
          Get ecommerce tips and info
        • Case studies
          Read seller success stories
        • Announcements
          Stay up date on events and services
        • View all resources

        Guides

        • How to sell online
          Get an overview for running an ecommerce business
        • What is ecommerce?
          Understand how to launch an online sales channel
        • Inventory management best practices
          Discover how to manage and track your inventory
        • What is dropshipping?
          Find out how to outsource handling and delivery
        • How to sell books
          Learn how to sell books online
        • How to build an online store
          Get tips for setting up an ecommerce storefront

        Take the quiz

        Recommendations for your business

        Answer three questions and we’ll suggest the right resources for your business.

        Pricing

        Review fees and costs

        • Standard selling fees
          Review selling plan and referral fees
        • Costs for optional services
          Understand costs for optional Amazon services
        • Costs for Fulfillment by Amazon (FBA)
          Get a breakdown of costs for this popular program

        Estimate fees and costs

        • Get an estimate for a product
          Preview selling fees, fulfillment costs, and revenue
        • Compare estimates by fulfillment method
          Compare FBA with other fulfillment methods
        • Get an estimate for your FBA inventory
          Preview selling fees and costs for your FBA products

        Revenue Calculator

        Calculate fees and costs for a product, comparing fulfillment methods.
        • Select your preferred language

          • English - US
          • Español - US
          • 中文 - CN
        • Quick links:
          • Selling on Amazon
          • Fulfillment by Amazon

        Amazon Selling Partner Blog

        Tips, info, and stories about selling in Amazon stores.

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          11 ways to make money with Amazon and 9 strategies to scale
          May 20, 2025
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          Charmaine James is the founder of Locsanity, one of the many small businesses who sell in Amazon’s store. Charmaine is wearing a black quarter zip with her business name on it, and is standing in a production facility making hair care products.
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          Help your products stand out with the Small Business badge
          May 20, 2025
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          Grow your business
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          May 20, 2025
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        Explore selling on Amazon around the world

        • Australia
        • Belgium
        • Brazil
        • Canada
        • China
        • France
        • Germany
        • India
        • Ireland
        • Italy
        • Japan
        • Korea
        • Mexico
        • Netherlands
        • Poland
        • Saudi Arabia
        • Singapore
        • South Africa
        • Spain
        • Sweden
        • Taiwan
        • Thailand
        • Turkey
        • United Arab Emirates
        • United Kingdom
        • United States
        • Vietnam

        Amazon operates stores worldwide, allowing you to grow your business internationally regardless of where you’re located.

        • Sell with Amazon
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          • How much does it cost?
          • Inventory management
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          • Strategic Account Services
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          • More ways to make money
        • Tools
          • Login to your selling account
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          • Selling Partner Appstore
          • Find products to sell
          • Revenue calculator
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