Explore Fulfillment by Amazon (FBA) through our Seller University training videos so you can learn how to sell on amazon and scale your online business.
Fulfilling orders and making sure the right products arrive on time (and in the condition customers expect) can take care and attention. It can also impact your bottom line. If you’d like to free up resources to focus on other aspects of your business, Fulfillment by Amazon can help.
What is Amazon FBA?
Fulfillment by Amazon, or FBA, is a service that lets sellers outsource order fulfillment to Amazon’s worldwide shipping network. The program lets you offer customers free Prime shipping, with Amazon handling packing, shipping, and customer service. Fulfillment specialists can even process returns on your behalf.
You can adopt Amazon FBA when you’re ready to scale, or start using the program right away when you first launch your business. In fact, FBA can help drive sales within your first 90 days of selling.
10 videos from Seller University about how to grow with FBA
Whether you’re new to online selling or established in ecommerce and looking to grow, we’ve curated this list of 10 Amazon training videos to help you learn about FBA and become an Amazon FBA seller. Read on for insights about how to start using FBA, manage inventory, combine FBA with other ecommerce fulfillment methods, and more.
1. How does Fulfillment by Amazon work?
Before diving into Amazon FBA, it can help to understand the end-to-end process of using this method to fulfill customer orders. Get started with this video to learn if FBA is right for you and your business.
2. What are the inventory requirements for FBA?
If you decide to use Amazon FBA, inventory needs to meet certain requirements to be eligible for the program. Understanding these can help you save time and avoid issues with inventory management and shipment planning, so review this training for the details.
3. How do you manage your inventory with FBA?
After enrolling products in Amazon FBA, you can start sending inventory to Amazon fulfillment centers for storage. Then, you have the ability to manage inventory while it’s stored. See how it works and get tips for keeping stock in good condition, managing inventory volumes, and more.
4. What are the best practices and requirements for packaging, prep, and labeling?
In order to offer convenient shipping to customers, be sure to follow a few simple tips to avoid delays during check-in at Amazon fulfillment centers. Apply these prep requirements to help items sell faster.
5. What is “Send to Amazon”?
The Send to Amazon tool can simplify workflows by streamlining the process of sending inventory to fulfillment centers. This may look different depending on the type of products you want to sell and the amounts you want to send with each shipment. This playlist walks you through Send to Amazon and how to use it, depending on your business needs.
6. What is multi-channel fulfillment?
If you want to manage and fulfill orders across various channels—such as your own website, an Amazon store, or social media—multi-channel fulfillment can simplify and strengthen your approach. FBA gives you access to Amazon’s Multi-Channel Fulfillment program as well as other forms of support for your operations.
7. What are the fees for Amazon FBA?
FBA fees depend on the type of products you want to sell, item size, and other factors such as how long you need storage space. Understanding Amazon FBA fees can help you plan inventory and shipments as you keep an eye on your margins and find ways to maximize your take-home pay, such as recovering value from stored inventory.
8. How do you estimate FBA fees?
Whether you’re managing space for inventory or researching product profitability, getting an accurate estimate of expected FBA fees can help you plan your business strategy as an Amazon FBA seller. This seller training covers three tools for estimating fees, including the FBA Revenue Calculator.
9. How do you use the FBA dashboard?
FBA comes with a dashboard so you can monitor shipments, manage inventory, and more, all in one convenient place. Learn how to customize the FBA dashboard to simplify your day-to-day with this Amazon FBA training.
10. What is FBA Small and Light?
If you sell small, lightweight products priced under $10, you may be able to take advantage of FBA Small and Light. This program offers reduced fulfillment costs on qualified items, so you can pass the savings on to customers. Use this Amazon seller training to learn more about the program: how it works, what products qualify, and how to start saving on shipping.
Become an Amazon FBA seller
Whether you want to find tactics for fulfillment, marketing, or another ecommerce business strategy that can result in higher sales, Seller University is your resource for eLearning modules, webinars, and other resources to help you learn how to sell on Amazon successfully. If you haven’t already, sign up to start selling and visit Seller U in the Learn section of Seller Central, once you’re logged in.
Can you take advantage of New Selection benefits? Eligible products that are new to FBA can qualify for free monthly storage, free liquidations, and free return processing for a limited time through FBA New Selection.
You can also unlock over $50K in potential benefits through Perfect Launch. FBA is one of five parts to this playbook. On average, sellers who achieve Perfect Launch generate 6.3x more revenue in their first year of selling in the Amazon store compared to sellers who don’t.
To start offering customers fast, free shipping, sign up for Fulfillment by Amazon, and explore Seller University for next steps with Amazon FBA and beyond.