Nine Amazon FBA training videos to help you launch and scale

Sortation Center

Amazon Sortation Center BWI5, photographed Thursday, June 29, 2017, in Baltimore, MD. (JORDAN STEAD / Amazon)


Explore Fulfillment by Amazon (FBA) through our Seller University training videos so you can learn how to sell on amazon and scale your online business.

Fulfilling orders and making sure the right products arrive on time (and in the condition customers expect) can take care and attention. It can also impact your bottom line. If you’d like to free up resources to focus on other aspects of your business, Fulfillment by Amazon can help.

What is Amazon FBA?

Fulfillment by Amazon, or FBA, is a service that lets sellers outsource order fulfillment to Amazon’s worldwide shipping network. The program lets you offer customers free Prime shipping, with Amazon handling packing, shipping, and customer service. Fulfillment specialists can even process returns on your behalf.

You can adopt Amazon FBA when you’re ready to scale, or start using the program right away when you first launch your business. In fact, FBA can help drive sales within your first 90 days of selling.

Nine videos from Seller University about how to grow with FBA

Whether you’re new to online selling or established in ecommerce and looking to grow, we’ve curated this list of nine Amazon training videos to help you learn about FBA and become an Amazon FBA seller. Read on for insights about how to start using FBA, manage inventory, combine FBA with other ecommerce fulfillment methods, and more.

1. How does Fulfillment by Amazon work?

Before diving into Amazon FBA, it can help to understand the end-to-end process of using this method to fulfill customer orders. Get started with this video to learn if FBA is right for you and your business.

Fulfillment by Amazon: How FBA works
Learn how to use Amazon FBA to offer Prime shipping to your customers and have Amazon pick, pack, and ship orders on your behalf. In this video, you’ll learn how FBA works and where to access additional FBA tools and resources.

2. What are the inventory requirements for FBA?

If you decide to use Amazon FBA, inventory needs to meet certain requirements to be eligible for the program. Understanding these can help you save time and avoid issues with inventory management and shipment planning, so review this training for the details.

Amazon FBA inventory requirements
Explore eight core Amazon FBA inventory requirements that sellers in the Amazon store must follow: product title, item condition, packaging and prepping, product bar codes, shipment labels, shipping and routing, inventory storage limits, and box content info.

3. How do you manage your inventory with FBA?

After enrolling products in Amazon FBA, you can start sending inventory to Amazon fulfillment centers for storage. Then, you have the ability to manage inventory while it’s stored. See how it works and get tips for keeping stock in good condition, managing inventory volumes, and more.

Optimize your inventory systems
Learn how to use the “Inventory Amazon Fulfills” page in Seller Central to maintain the FBA inventory you’ve shipped to Amazon fulfillment centers.

4. What are the best practices and requirements for packaging, prep, and labeling?

In order to offer convenient shipping to customers, be sure to follow a few simple tips to avoid delays during check-in at Amazon fulfillment centers. Apply these prep requirements to help items sell faster.

Best practices for efficiency
Learn about the different requirements for Amazon FBA inventory, including barcode requirements, inventory requirements, packaging requirements, and labelling requirements.

5. What is “Send to Amazon”?

The Send to Amazon tool can simplify workflows by streamlining the process of sending inventory to fulfillment centers. This may look different depending on the type of products you want to sell and the amounts you want to send with each shipment. This playlist walks you through Send to Amazon and how to use it, depending on your business needs.

Streamline your FBA system by using Send to Amazon
Understand the benefits of Amazon FBA’s new shipment-creation workflow, Send to Amazon, and when you should try it.

6. What is multi-channel fulfillment?

If you want to manage and fulfill orders across various channels—such as your own website, an Amazon store, or social media—multi-channel fulfillment can simplify and strengthen your approach. FBA gives you access to Amazon’s Multi-Channel Fulfillment program as well as other forms of support for your operations.

Find a winning fulfillment combination with multi-channel fulfillment
Multi-Channel Fulfillment allows businesses of any size, using any online sales channels, to take advantage of Amazon storage and fulfillment. In this video, you’ll learn the benefits of Multi-Channel Fulfillment and how it works.

7. What is the cost of Amazon FBA?

The cost of FBA depend on the type of products you want to sell, item size, and other factors such as how long you need storage space. Understanding the cost of Amazon FBA can help you plan inventory and shipments as you keep an eye on your margins and find ways to maximize your take-home pay, such as recovering value from stored inventory.

Calculate your profits
Learn more about the common fees associated with FBA such as fulfillment fees, monthly inventory storage fees, long-term storage fees, removal and disposal order fees and FBA liquidations fees.

8. How do you estimate FBA costs?

Whether you’re managing space for inventory or researching product profitability, getting an accurate estimate of expected cost of FBA can help you plan your business strategy as an Amazon FBA seller. This seller training covers three tools for estimating fees, including the FBA Revenue Calculator.

How to estimate Amazon fees
Learn how to estimate core selling and FBA fees using three tools on Seller Central: Manage Inventory (‘Estimated fee per unit sold’ column), the Revenue Calculator, and the Fee Preview report. We also review the product fees APIs available through Selling Partner API (SP-API).

9. How do you use the FBA dashboard?

FBA comes with a dashboard so you can monitor shipments, manage inventory, and more, all in one convenient place. Learn how to customize the FBA dashboard to simplify your day-to-day with this Amazon FBA training.

Amazon FBA dashboard overview
Learn how to use the Amazon FBA dashboard to manage your FBA, or Fulfillment by Amazon, business.

Become an Amazon FBA seller

Whether you want to find tactics for fulfillment, marketing, or another ecommerce business strategy that can result in higher sales, Seller University is your resource for eLearning modules, webinars, and other resources to help you learn how to sell on Amazon successfully. If you haven’t already, sign up to start selling and visit Seller U in the Learn section of Seller Central, once you’re logged in.

Can you take advantage of New Selection benefits? Eligible products that are new to FBA can qualify for free monthly storage, free liquidations, and free return processing for a limited time through FBA New Selection.

You can also unlock over $50K in potential benefits through Perfect Launch. FBA is one of five parts to this playbook. On average, sellers who achieve Perfect Launch generate 6.3x more revenue in their first year of selling in the Amazon store compared to sellers who don’t.

Seller U webinar: How to achieve “Perfect Launch”
Learn about Perfect Launch, a series of steps new Amazon sellers can take to jump-start their businesses and set themselves up for long-term success. Understand New Seller Incentive benefits that can help you get started more quickly.

To start offering customers fast, free shipping, sign up for Fulfillment by Amazon, and explore Seller University for next steps with Amazon FBA and beyond.

Sam Aronson
Sam Aronson
Sam Aronson is a staff writer for Seller University, focused on creating educational content that helps Amazon sellers. Outside of work, Sam enjoys sewing, finding new restaurants, and curating the perfect playlist.