Fulfilling orders and making sure the right products are delivered on time (and in the condition customers expect) can take a significant amount of time and money. If you’d like to offer fast, reliable delivery and free up resources to focus on other aspects of your business, Fulfillment by Amazon (FBA) can help.
What is FBA?
FBA lets you outsource fulfillment to Amazon and offer customers free, two-day shipping through Prime. With Amazon FBA, you send your products into Amazon’s global network of fulfillment centers, and we’ll pick, pack, and ship orders, as well as handle customer service and returns.
Amazon FBA can help you lower costs, increase sales, and give you time back to focus on growing your business. Shipping with FBA costs 70% less per unit than comparable premium options offered by other major US carriers.
FBA is part of a fully automated set of services called Supply Chain by Amazon, which also includes the option to use FBA for multiple sales channels through Multi-Channel Fulfillment (MCF).
10 videos from Seller University about how to grow with FBA
Whether you’re new to online selling or have an established brand and are looking to grow, we’ve curated this list of 10 Seller University training videos to help you learn about FBA and become an Amazon FBA seller. Here you’ll learn how to start using FBA, manage inventory, combine FBA with other ecommerce fulfillment methods, and more.
1. How does FBA work?
Learn about the end-to-end process of using FBA to fulfill customer orders. Get started with this video to learn if FBA is right for your business.
2. What are the inventory requirements for FBA?
FBA inventory needs to meet certain requirements to be eligible for the program. Understanding these requirements can help you save time, avoid issues with shipments, and maintain good account health.
3. How do you manage your inventory with FBA?
After enrolling products in FBA, you can start sending inventory to Amazon fulfillment centers. Then you’ll need to manage your inventory through your FBA dashboard to keep items in stock and listings active. See how it works and get tips for managing inventory volumes, storage costs, and more.
4. What are packaging, prep, and labeling requirements?
In order to offer convenient shipping to customers, be sure to follow a few simple tips to avoid delays during check-in at Amazon fulfillment centers. Learn how to apply these prep requirements to help items sell faster.
5. What is the Send to Amazon workflow?
The Send to Amazon workflow helps you get your products to Amazon’s fulfilment network. The streamlined workflow provides a single destination for replenishing inventory and guides sellers step-by-step through the shipment creation process. Learn how the steps may vary depending on the type and amount of products you want to sell.
6. What is Multi-Channel Fulfillment?
If you want to manage and fulfill orders across various channels—such as your own website, an Amazon store, or social media—Amazon’s Multi-Channel Fulfillment (MCF) can simplify your approach. Available through FBA, the program provides low cost, reliable fulfillment for multiple ecommerce sales channels, as fast as two days.
7. What does FBA cost?
The cost of FBA depends on various factors like the type of products you want to sell, unit size, and how long you need storage space. Costs can also include those for fulfillment services, storage, aged inventory, and liquidation.
Understanding your costs and how they impact your profit is an important step in determining your fulfillment method. You can use the Revenue Calculator to quickly compare estimated costs and profits for FBA and your own fulfillment method to determine if FBA is right for you. This seller training covers three tools for estimating fees, including the Revenue Calculator.
8. How do FBA returns and refunds work?
With FBA, Amazon handles returns and refunds on your behalf. But how does it work? Learn about the Amazon customer returns process, policies, and when you may be eligible for reimbursement in this video.
9. What is the FBA New Selection program?
The FBA New Selection program makes it easier for sellers to offer new products through FBA. You can get free storage, liquidations, and returns processing for eligible products that are new to FBA. You may also qualify to receive a monthly average rebate of 10% on qualifying sales. Learn more about eligibility, benefits, and how to enroll in this video.
10. How FBA helped Kangaroo Hangers lower operating costs
Angus Willows, inventor of the Kangaroo hanger, shares his experience using FBA, the benefits of the Prime badge, and how FBA has helped him reduce costs. He also offers tips for getting started with FBA in this video.
Become an Amazon FBA seller
FBA can a great way to maximize your exposure and sales in the Amazon store. It also offers tools and services to help you optimize fulfillment across multiple sales channels, scale to new countries with ease, and secure repeat sales. Deliver more for less with FBA and watch your business grow.
Frequently Asked Questions
Is there a course to learn about FBA in the Amazon store?
Is it worth doing an FBA course?
How much does an FBA course cost?
*A Professional selling plan is $39.99 a month + selling fees. Learn more
