Managing Fulfilled by Merchant shipping requires balancing many moving parts. You need to deliver on time, keep costs low, and meet high expectations for fast and reliable service. The good news? Amazon provides tools and services that can simplify your process and help you save time and money.
Amazon Buy Shipping, Veeqo, and Amazon Shipping work together to simplify fulfillment. With these tools and services, you can access discounted carrier rates from major carriers, manage orders across multiple sales channels, and offer seven-day delivery with our very own carrier.
On average, sellers who use Buy Shipping reduce their shipping costs by over 31%,1 and sellers who purchased shipping labels through Veeqo saw 20% fewer late deliveries for Amazon orders.2
In this guide, you’ll learn:
- How to save on shipping costs
- How to manage orders across multiple sales channels
- How to offer seven-day delivery options
- Steps to improve your shipping process
Amazon Buy Shipping: Access discounted carrier rates
Amazon Buy Shipping offers pre-negotiated rates that are over 31% lower on average compared to retail ground rates from UPS, FedEx, and USPS.1 These discounted rates apply to all Fulfilled by Merchant orders, both domestic and international, helping you reduce fulfillment costs while maintaining delivery speed.
Beyond cost savings, Buy Shipping includes:
- Opportunity to connect your own carrier account and use your own pre-negotiated shipping rates with UPS and FedEx
- Protection against A-to-z Guarantee claims3
- Protection for your account health by supporting key performance metrics like on-time delivery rate (OTDR)
- Amazon-funded refunds on claims related to delivery issues3
- Bulk label printing for up to 100 orders
- Integration with major carriers
- Weekend delivery options
Ready for basic use
You can start using Buy Shipping right away—no setup required. Go to the Manage Orders page in Seller Central, select an order, and choose Buy Shipping to compare rates, purchase labels, and print them.
Use Buy Shipping in Seller Central
Works with other shipping software
Amazon Buy Shipping can also be accessed through Veeqo, your own software connected to our Shipping API, and other multi-channel integrators. You can connect your own carrier accounts in Seller Central to use pre-negotiated rates with these tools. That means you can set up your shipping process in a way that works best for your business while still getting lower rates and protecting your account health.
Flexible delivery options
With Buy Shipping, Amazon recommends shipping methods with a high reliability of on-time delivery, and we protect your account if you see the “OTDR Protected” and “Claims Protected” badges. You can also select delivery methods that don’t meet on-time guarantees, if you prefer. Just remember that these shipments won’t be covered against A-to-z Guarantee claims.
Smarter shipping over time
Over time, Buy Shipping learns your shipping preferences and delivery history, making it easier to select carriers and delivery methods, and to better predict accurate transit times.
Buy Shipping also uses your shipping history to set accurate delivery dates on future orders, which can grow your sales. It learns which method you use for shipping each product to each zone and applies this when calculating delivery dates, making them more accurate and typically shorter. That can lead to more sales.
Learn more about Buy Shipping services
Veeqo: Simplify multi-channel order fulfillment
Veeqo, a free shipping software that integrates with Buy Shipping, can help you manage Fulfilled by Merchant orders across multiple sales channels while reducing shipping costs and late deliveries. Sellers who used Veeqo saw 20% fewer late deliveries on average for Amazon orders.2
Key benefits include:
- Access to Buy Shipping’s discounted carrier rates and account health protection
- Up to 5% back in shipping credits for eligible orders
- Real-time inventory tracking across multiple sales channels
- Profit analyzer feature to help identify your most profitable products and channels
Veeqo streamlines workflows by:
- Centralizing orders from multiple platforms
- Setting up automation rules for cost-effective shipping with one-click label purchasing
- Suggesting the most cost-effective shipping options
- Syncing inventory levels across all connected channels automatically, updating in real time to prevent overselling
- Providing insights into profitability with its profit analyzer tool
We have cut our costs by about $75,000 to $100,000 by switching over to Veeqo.
Amazon Shipping: Deliver 7 days a week
Amazon Shipping can help you meet customer expectations for fast delivery of Fulfilled by Merchant orders by offering pickup and delivery services seven days a week. This carrier integrates with Buy Shipping and Veeqo to provide competitive rates while extending your delivery capabilities.
Key features include:
- Seven-day pickup and delivery services
- Automated label creation
- Real-time delivery tracking
- Support for standard and Premium Shipping speeds
You can access Amazon Shipping through:
- Buy Shipping on the Manage Orders page
- Veeqo’s shipping management interface
- API connections for custom integration
Get started with Amazon Shipping
3 steps to optimize your FBM shipping workflow
To streamline your Fulfilled by Merchant shipping process, start with the basics and build toward advanced tools and services that work together to improve delivery speed, accuracy, and cost efficiency.
Step 1: Set up your basic shipping tools
Begin by laying the foundation for orders you fulfill directly:
- Configure your shipping settings and shipping templates, and set your shipping fees.
- Enable Shipping Settings Automation to create accurate delivery promises based on your closest warehouse.
- Use Buy Shipping to access discounted rates and simplify label creation.
Learn more about shipping templates
Learn more about Shipping Settings Automation

Step 2: Add advanced tools and services as needed
Once your basic setup is running smoothly, enhance your workflow with advanced tools and services:
- Veeqo: Manage multi-channel orders by syncing inventory and automating fulfillment tasks.
- Amazon Shipping: Offer reliable seven-day delivery options with Amazon’s own carrier.
- Multi-Location Inventory: With Multi-Location Inventory, you can get even more accurate delivery dates using the closest warehouse with available inventory.
Step 3: Monitor and optimize regularly
After implementing these services, keep improving your process:
- Monitor your shipping performance metrics to ensure you’re meeting delivery expectations.
- Adjust shipping templates as needed to reflect changes in operations or customer demand.
- Keep inventory levels updated across all locations as needed to maintain accurate delivery estimates.
When these tools and services are used together, they create an integrated workflow that can reduce costs while improving delivery speed and accuracy.
Optimize your FBM shipping process today
Fulfilled by Merchant shipping can be more efficient with the right tools and services. Start by configuring shipping settings and templates and using Buy Shipping to access discounted rates that help reduce costs. Then consider advanced tools and services like Veeqo to manage multi-channel orders, or Amazon Shipping for reliable seven-day delivery options.
With careful monitoring and regular adjustments, you can create a shipping process that delights customers with fast, dependable deliveries. Start today!
Frequently Asked Questions
Is Amazon Shipping available in all US regions?
What’s the difference between Amazon Buy Shipping and Amazon Shipping?
Can I use my own carrier rates with Buy Shipping?
*A Professional selling plan is $39.99 a month + selling fees. Learn more
1Compared to retail ground rates for UPS, FedEx, and USPS
2Amazon internal data, Nov 2022 – Oct 2023
3To be eligible for A-to-z claim protection, you must purchase the shipping label through Amazon Buy Shipping, ship on time (considered the moment of the carrier’s first scan), and respond to any customer inquiry in Buyer-Seller Messaging within 48 hours.