3 Amazon tools and services to help optimize your FBM shipping - Sell on Amazon

3 Amazon tools and services to help optimize your FBM shipping

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Learn how to streamline fulfillment, cut costs, and delight customers with fast, reliable deliveries.

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Managing Fulfilled by Merchant shipping requires balancing many moving parts. You need to deliver on time, keep costs low, and meet high expectations for fast and reliable service. The good news? Amazon provides tools and services that can simplify your process and help you save time and money.

Amazon Buy Shipping, Veeqo, and Amazon Shipping work together to simplify fulfillment. With these tools and services, you can access discounted carrier rates from major carriers, manage orders across multiple sales channels, and offer seven-day delivery with our very own carrier.

On average, sellers who use Buy Shipping reduce their shipping costs by over 31%,1 and sellers who purchased shipping labels through Veeqo saw 20% fewer late deliveries for Amazon orders.2

In this guide, you’ll learn:

  • How to save on shipping costs
  • How to manage orders across multiple sales channels
  • How to offer seven-day delivery options
  • Steps to improve your shipping process

Amazon Buy Shipping: Access discounted carrier rates

Amazon Buy Shipping offers pre-negotiated rates that are over 31% lower on average compared to retail ground rates from UPS, FedEx, and USPS.1 These discounted rates apply to all Fulfilled by Merchant orders, both domestic and international, helping you reduce fulfillment costs while maintaining delivery speed.

Beyond cost savings, Buy Shipping includes:

  • Opportunity to connect your own carrier account and use your own pre-negotiated shipping rates with UPS and FedEx
  • Protection against A-to-z Guarantee claims3
  • Protection for your account health by supporting key performance metrics like on-time delivery rate (OTDR)
  • Amazon-funded refunds on claims related to delivery issues3
  • Bulk label printing for up to 100 orders
  • Integration with major carriers
  • Weekend delivery options
Learn the lingo
On-time delivery rate (OTDR)
Amazon’s on-time delivery rate measures the percentage of your tracked seller-fulfilled units that were delivered on or before your seller-promised “Deliver by” date. Maintaining a high OTDR can help reduce potential late deliveries and delight customers.

Ready for basic use

You can start using Buy Shipping right away—no setup required. Go to the Manage Orders page in Seller Central, select an order, and choose Buy Shipping to compare rates, purchase labels, and print them.

Use Buy Shipping in Seller Central

Works with other shipping software

Amazon Buy Shipping can also be accessed through Veeqo, your own software connected to our Shipping API, and other multi-channel integrators. You can connect your own carrier accounts in Seller Central to use pre-negotiated rates with these tools. That means you can set up your shipping process in a way that works best for your business while still getting lower rates and protecting your account health.

Learn the lingo
API (application programming interface)
An API is a set of rules and protocols that allows different software applications to communicate with each other. It’s like a bridge that lets different computer programs talk to each other. With APIs, you can do things automatically, like manage orders and print shipping labels, without having to switch between different programs.

Flexible delivery options

With Buy Shipping, Amazon recommends shipping methods with a high reliability of on-time delivery, and we protect your account if you see the “OTDR Protected” and “Claims Protected” badges. You can also select delivery methods that don’t meet on-time guarantees, if you prefer. Just remember that these shipments won’t be covered against A-to-z Guarantee claims.

Smarter shipping over time

Over time, Buy Shipping learns your shipping preferences and delivery history, making it easier to select carriers and delivery methods, and to better predict accurate transit times.

Buy Shipping also uses your shipping history to set accurate delivery dates on future orders, which can grow your sales. It learns which method you use for shipping each product to each zone and applies this when calculating delivery dates, making them more accurate and typically shorter. That can lead to more sales.

Learn more about Buy Shipping services

Did you know?
Amazon Buy Shipping can align with business hours
For Amazon Business orders, Buy Shipping automatically filters out shipping methods that don’t align with customers’ business hours. This can improve your business hour delivery rate by ensuring packages arrive during operating hours. You can view customer operating hours at the order level through the Manage Orders page.

Veeqo: Simplify multi-channel order fulfillment

Veeqo, a free shipping software that integrates with Buy Shipping, can help you manage Fulfilled by Merchant orders across multiple sales channels while reducing shipping costs and late deliveries. Sellers who used Veeqo saw 20% fewer late deliveries on average for Amazon orders.2

Key benefits include:

  • Access to Buy Shipping’s discounted carrier rates and account health protection
  • Up to 5% back in shipping credits for eligible orders
  • Real-time inventory tracking across multiple sales channels
  • Profit analyzer feature to help identify your most profitable products and channels

Veeqo streamlines workflows by:

  • Centralizing orders from multiple platforms
  • Setting up automation rules for cost-effective shipping with one-click label purchasing
  • Suggesting the most cost-effective shipping options
  • Syncing inventory levels across all connected channels automatically, updating in real time to prevent overselling
  • Providing insights into profitability with its profit analyzer tool

Create a free Veeqo account

We have cut our costs by about $75,000 to $100,000 by switching over to Veeqo.
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Morris Sitt, Ecommerce Manager
We Supply DIY

Amazon Shipping: Deliver 7 days a week

Amazon Shipping can help you meet customer expectations for fast delivery of Fulfilled by Merchant orders by offering pickup and delivery services seven days a week. This carrier integrates with Buy Shipping and Veeqo to provide competitive rates while extending your delivery capabilities.

Key features include:

  • Seven-day pickup and delivery services
  • Automated label creation
  • Real-time delivery tracking
  • Support for standard and Premium Shipping speeds

You can access Amazon Shipping through:

  • Buy Shipping on the Manage Orders page
  • Veeqo’s shipping management interface
  • API connections for custom integration

Get started with Amazon Shipping

Did you know?
Premium Shipping can help offer faster delivery options
With Premium Shipping, you can offer customers in specific regions the option to pay to get their products faster. When strong delivery performance is maintained, Premium Shipping can be enabled for one-day and two-day delivery through shipping templates.

3 steps to optimize your FBM shipping workflow

To streamline your Fulfilled by Merchant shipping process, start with the basics and build toward advanced tools and services that work together to improve delivery speed, accuracy, and cost efficiency.

Step 1: Set up your basic shipping tools

Begin by laying the foundation for orders you fulfill directly:

  • Configure your shipping settings and shipping templates, and set your shipping fees.
  • Enable Shipping Settings Automation to create accurate delivery promises based on your closest warehouse.
  • Use Buy Shipping to access discounted rates and simplify label creation.

Learn more about shipping templates

Learn more about Shipping Settings Automation

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Watch
Understanding and editing Amazon shipping settings
Learn about your shipping settings in the Amazon store, and understand the Customer Delivery Promise. Find out about your options for setting and customizing shipping settings.

Step 2: Add advanced tools and services as needed

Once your basic setup is running smoothly, enhance your workflow with advanced tools and services:

  • Veeqo: Manage multi-channel orders by syncing inventory and automating fulfillment tasks.
  • Amazon Shipping: Offer reliable seven-day delivery options with Amazon’s own carrier.
  • Multi-Location Inventory: With Multi-Location Inventory, you can get even more accurate delivery dates using the closest warehouse with available inventory.

Step 3: Monitor and optimize regularly

After implementing these services, keep improving your process:

  • Monitor your shipping performance metrics to ensure you’re meeting delivery expectations.
  • Adjust shipping templates as needed to reflect changes in operations or customer demand.
  • Keep inventory levels updated across all locations as needed to maintain accurate delivery estimates.

When these tools and services are used together, they create an integrated workflow that can reduce costs while improving delivery speed and accuracy.

Optimize your FBM shipping process today

Fulfilled by Merchant shipping can be more efficient with the right tools and services. Start by configuring shipping settings and templates and using Buy Shipping to access discounted rates that help reduce costs. Then consider advanced tools and services like Veeqo to manage multi-channel orders, or Amazon Shipping for reliable seven-day delivery options.

With careful monitoring and regular adjustments, you can create a shipping process that delights customers with fast, dependable deliveries. Start today!

Ready to start selling?

Frequently Asked Questions

Q:
Is Amazon Shipping available in all US regions?
A:
Amazon Shipping is available in select regions. Check your shipping settings to see if this option is supported for your location.
Q:
What’s the difference between Amazon Buy Shipping and Amazon Shipping?
A:
Amazon Buy Shipping offers discounted carrier rates from major carriers like USPS, UPS, FedEx, and Amazon Shipping, and allows you to purchase shipping labels directly through Seller Central, Veeqo, our Shipping API, or other multi-channel integrators. Amazon Shipping is a carrier that provides reliable seven-day delivery options for Fulfilled by Merchant orders.
Q:
Can I use my own carrier rates with Buy Shipping?
A:
Yes, if you have better carrier rates than those offered through Buy Shipping, you can use your own UPS and FedEx rates while still benefiting from account health protection for shipments with tracking. To link your carrier account, go to Buy Shipping preferences and select Manage your carrier accounts. Then choose Link Account, select the carrier you want to connect, and fill in the required fields. Once complete, select Submit to link the account. You can view all linked accounts on the Manage your carrier accounts page.

*A Professional selling plan is $39.99 a month + selling fees. Learn more
1Compared to retail ground rates for UPS, FedEx, and USPS
2Amazon internal data, Nov 2022 – Oct 2023
3To be eligible for A-to-z claim protection, you must purchase the shipping label through Amazon Buy Shipping, ship on time (considered the moment of the carrier’s first scan), and respond to any customer inquiry in Buyer-Seller Messaging within 48 hours.