How to estimate Amazon sales (for free)

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Here’s how to use the Revenue Calculator and other free Amazon sales estimators to help grow your business.

You can use a variety of free resources to calculate sales, gauge performance, and estimate profits for products you already sell in the Amazon store, as well as other products you might be considering selling online. In this post, we’ll walk you through how to use Amazon’s free Revenue Calculator, as well as some other sales-estimator options that can help you identify opportunities for growing your business.

Estimate Amazon sales with the Revenue Calculator

The Revenue Calculator is a free resource that lets you compare fees, costs, and estimated net profits for your own fulfillment method with Fulfillment by Amazon (FBA). FBA is a fulfillment option that allows you to ship products into Amazon’s fulfillment network and outsource packing, shipping, customer service, and returns. FBA can help you save time, reduce operational costs, and grow your business.

Here’s how the FBA Revenue Calculator works:

  1. Enter the SKU, ISBN, UPC, EAN, ASIN, or title of the product and click Search.
  2. In the list of products that appears, click Select for the one you want to estimate.
  3. Review the price, associated fees and costs, net profits, and net margins for FBA.
  4. Enter your own fulfilment and storage costs.
  5. Compare costs, profits, and margins to get a sense of the revenue potential for each fulfillment method.

At the bottom of the FBA calculator, you can change the number under Estimated sales to see what your net profit and margin would be if you were to sell that quantity.

This Amazon sales calculator also lets you estimate the potential revenue of products not yet available in the Amazon store under the Define product tab, and you can use the Estimate in bulk tab to create sales estimates for multiple products at once.

Ready to zero in on a product idea and launch in the Amazon store? Keep in mind that you might be eligible for over $50,000 in potential benefits.

Check out the Revenue Calculator in Seller Central

Why use Amazon sales estimators for checking Amazon sales data?

If you want to grow sales, stay proactive, and spot trends, Amazon calculators and data can save you time and effort while giving you an edge over your competition. Don’t operate in the dark—instead, take your strategy to the next level with accurate and up-to-date numbers so you can make informed decisions about inventory, price points, and more.

In addition to the FBA Revenue Calculator, you can explore the dashboards in your Seller Central account to track sales and key metrics. Along with the calculators we’ll cover in the rest of this post, many of these resources are available to all sellers for free.

Explore more sources for sales data

Estimate Amazon sales with third-party tools

There are a variety of free third-party tools for estimating Amazon sales. Here are a few to get you started:

  • Jungle Scout’s Amazon Sales Estimator provides average monthly sales for Amazon product categories. You can look up products in the Amazon store and get predictions for average daily, weekly, and monthly sales based on real-time data.
  • Helium10’s Amazon Sales Estimator offers sales and revenue estimates to help you predict average monthly sales volume based on keyword ranking, search volume, conversion rate, and other factors.
Amazon has definitely affected our growth in a major way. We’ve been able to grow about 50% from 2021 to 2022.
Kris Christian
Founder and CEO, Chicago French Press

Learn more in Amazon’s Small Business Empowerment Report

3 Amazon resources for estimating revenue opportunities

1. Growth Opportunities

If you sell products in the Amazon store, Growth Opportunities in Seller Central (login required) can help you improve sales, reduce costs, and drive traffic. This free Amazon sales estimator ranks products you already sell based on the impact that certain actions could have on sales—like creating a Sponsored Product ad or setting a B2B discount.


For each product and recommendation, Growth Opportunities displays an estimated potential sales lift. It also displays information about conversion rates and the average number of daily views a product has had in the Amazon store over the last 30 days. Recommendations update daily.

To access Growth Opportunities:

  1. Log in to your Amazon selling account.
  2. Open the main menu and hover over Growth.
  3. Select Growth Opportunities.

Before accessing Growth Opportunities, make sure you have current product offers and sufficient sales history for accurate recommendations.

How to use Amazon Growth Opportunities
Growth Opportunities is a tool that gives Amazon sellers recommendations to optimize products. Learn how to use Growth Opportunities to take advantage of tailored recommendations.

2. FBA Enrollment Opportunities

Looking to optimize your fulfillment strategy? FBA Enrollment Opportunities in Seller Central (login required) can help you estimate the potential sales lift from enrolling a product in FBA. It also lets you to enroll eligible products from your catalog.


FBA Enrollment Opportunities lists products you already sell, but fulfill directly. It shows an estimate for the potential sales lift you might see over a 90-day period, and estimates for the cost of fulfilling the product with FBA.

To access FBA Opportunities:

  1. Log in to your Amazon selling account.
  2. Open the main menu, hover over Inventory, then click FBA Inventory.
  3. On the FBA Inventory page and click Opportunities at the top.

Before you access this Amazon sales calculator, make sure you’re enrolled in FBA, have active FBA offers, and meet the minimum sales history requirement for FBA products.

Learn more about ecommerce fulfillment options

3. Product Opportunity Explorer

Amazon’s Product Opportunity Explorer allows you to identify pockets of unmet customer demand by delving into customer search and purchasing behavior.


You can use this sales estimator to browse product categories and subcategories. You can also search by keyword or ASIN to view search, sales, and pricing information. For example, filtering to show only niches with a low number of total products and a high search volume could signal an opportunity for you to offer a new product.

To access Product Opportunity Explorer:

  1. Log in to your Amazon selling account.
  2. Open the main menu and hover over Growth.
  3. Click Product Opportunity Explorer.

Watch: Find hidden pockets of demand with Product Opportunity Explorer

Pro Tip
Check the Amazon Best Sellers list and monitor rankings
The Amazon Best Sellers list is a ranking of popular products in the Amazon store based on real-time sales data. If you’re looking to understand the popularity of a specific product, you can analyze the Best Sellers list and check for a Best Sellers Rank on product detail pages. This metric indicates how well a product is selling compared to other options within the same category.

Start calculating profits and boosting your margins

Accurately forecasting sales can help propel you forward in ecommerce. Estimate revenue, then make decisions related to optimizing inventory management and fine-tuning pricing strategies so you can stay ahead of the competition and maximize your profitability. With access to the right tools and data, you can make timely adjustments and seize opportunities to grow sales and expand your reach.

In addition to making the most of the free resources we’ve covered here, you can sign up for a Professional selling plan to get more sales data sources like Amazon Brand Analytics. Available to brands enrolled in Amazon Brand Registry, this collection of dashboards has metrics for estimating sales volume, product potential, and more. Brand Registry is a free resource to help you protect your intellectual property and build your brand—even if you don’t sell in the Amazon store.

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Daisy Quaker
Daisy Quaker
Daisy Quaker is a Sr. Marketing Manager at Amazon who’s driven by helping entrepreneurs and brands discover opportunities to reach more customers through Amazon stores. She also enjoys the outdoors, art museums, and good food.