Amazon customers
At Amazon, we always start with the customer. We partner with sellers to provide them with an amazing shopping experience.
- In 2022, Amazon was ranked the most trusted brand by US consumers.
- Amazon ships to customers in more than 100 countries and regions.
- Customers complete 28% of Amazon purchases in 3 minutes or less and 50% of purchases in less than 15 minutes.
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Independent sellers
Independent sellers improve product selection, prices, and the overall customer experience. While each seller story is unique, our goal is always the same: support seller growth and success.
- More than 60% of sales in the Amazon store come from independent sellers—most of which are small and medium-sized businesses.
- In 2023, US-based sellers sold more than 4.5 billion items—an average of 8,600 items every minute.
- In 2023, US-based sellers averaged more than $250,000 in annual sales.
The best year we ever had with my cousin reselling our products, we made maybe $40,000. Then we launched our store with Amazon in the second week of November of 2021. In 2022, we did $96,000 in sales. That’s phenomenal! Now my question is, what do I got to do to do half a million with Amazon this year?
Brands in the Amazon store
Thinking about launching a brand with Amazon? Brands help customers identify new products and can be a great way to grow your business.
- In 2023, brand owners’ sales grew more than 22% in the Amazon store compared to the previous year.
- In 2023, Amazon Brand Registry proactively blocked or removed 99% of listings suspected of counterfeiting or other forms of abuse.
- More than 15,000 brands have used IP Accelerator to enroll in Brand Registry, and more than 1.6 billion items were protected by Transparency product-serialization codes.
I’ve actually been really impressed—and kind of surprised, quite frankly—at how much Amazon has helped us build the brand; not just on Amazon, but outside of Amazon.
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Prime Day
We’re excited to celebrate Prime Day each year and offer resources and guidance so sellers can maximize the opportunity.
- The first day of Prime Day 2023 was the single largest sales day ever in the Amazon store.
- Prime Day 2023 was the biggest Prime Day event ever for independent sellers, whose sales growth in the Amazon store outpaced Amazon’s retail business.
- During Prime Day 2023, Prime members purchased more than 375 million items and saved more than $2.5 billion on millions of deals across the Amazon store, helping make it the biggest Prime Day event ever.
Amazon tools, programs, and services
Our selling plans come with a package of tools and services that sellers use to launch, manage, and grow their businesses. We also offer optional tools and programs to transform the selling experience.
- Shipping with Fulfillment by Amazon (FBA) costs 70% less per unit than comparable premium options offered by other US fulfillment services.
- According to a 2022 benchmarking report, sellers and other advertisers who used Sponsored Products campaigns through Amazon Ads spent 13%-79% less per click compared to alternatives. 1
- Subscribe & Save products with a 10%-15% discount can drive up to a 1.8X increase in sales conversion on average.
- Basic A+ Content can encourage repeat purchases and increase sales by up to 8%.
- On average, brands with a Store saw 31x more repeat purchases in 60 days.
- In 2022, Amazon and our third-party partners lent $2.1 billion to sellers.
- Veeqo helps independent sellers save up to 78% on UPS Group labels.
- On average, Buy with Prime increases the chance of an off-Amazon customer purchase by 25%.
We realized we needed a new customer channel, and we needed some logistical support that was a lot more robust than what we had.
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Ready to sell with Amazon?
● Find profitable product ideas
● Build an online store
● Source products
● Fulfill orders
● Get product reviews