How ecommerce automation works in the Amazon store

Streamline your business with ecommerce automation.

Ecommerce Automation - Brand Dashboard

How many repetitive tasks do you perform on a regular basis to keep your online business running? You might be surprised by how much time these repetitive to-dos take. Enter ecommerce automation. Automated solutions can save you time, effort, and money—and they can allow you to focus on growing your business.

You can use ecommerce automation tools to streamline a variety of daily processes, like setting prices for products, tracking sales trends, and even fulfilling customer orders. Amazon has ecommerce automation tools to help in each of these categories.

What is ecommerce automation and why should you use it?

Ecommerce automation lets you put time-consuming tasks on autopilot. It’s programmable software that performs manual or repetitive tasks with little-to-no work on your part. You can set up automated workflows for inventory management, marketing campaigns, and many other operations to help your business run more smoothly.

Effective ecommerce automation can free up resources so you can reinvest in your business. It can also just free up time so you can take a break. Automation can give you valuable data, too, which can help you make informed decisions quickly.

Benefits of ecommerce automation

Automated tools can make running an effective ecommerce business easier. Here are a few examples:

  • Improve customer satisfaction: Give shoppers precise inventory levels, real-time discounts, and price matching to keep them coming back.
  • Maintain a consistent brand presence: Keep your brand and messaging reliable across channels by avoiding manual updates.
  • Gain valuable business insights: Compile data and find information quickly so you don’t waste time hunting for reports or manually inputting spreadsheets.

Transitioning your ecommerce business to automation can be a complex process. Think about your business model—what can you automate? Start by trying one or two automated tasks and see what results you get. Amazon offers several easy-to-use tools that can help you get started. Read on for inspiration and strategies you can start applying today.

Did you know?
Supply Chain by Amazon automates logistics
Supply Chain by Amazon is a suite of automated services that helps sellers quickly and reliably ship products around the world.

6 ways to automate your business

  1. Automate shipping
  2. Automate pricing
  3. Monitor stock
  4. Track sales
  5. Track orders
  6. Enhance marketing

1. Automate shipping

Fulfillment by Amazon (FBA) is a program that lets you outsource customer orders to Amazon. With FBA, you can store products in Amazon’s network of 100+ fulfillment centers. When a customer places an order, we pick, pack, ship, and provide customer service and returns. The program can help you increase sales and stay focused on growing your business.

You can also use FBA’s Multi-Channel Fulfillment (MCF) program to outsource fulfillment for purchases made on your own website or another sales channels.

2. Automate pricing

Tired of monitoring and changing prices on the fly? Amazon’s free Automate Pricing tool automatically adjusts prices to help keep you competitive and increase your chances of becoming the Featured Offer. Create pricing rules and limits, apply them to your products, and Amazon will help keep your offers sharp 24/7.

How to Set Up Automated Pricing Rules Using The Amazon Automate Pricing Tool
Amazon’s free pricing automation tool can adjust your prices quickly and automatically to increase your chance of becoming the Featured Offer. In this video, you’ll learn how to use automated pricing to create pricing rules, edit pricing rules by SKU, and review price history.

3. Monitor stock

In the balancing act of inventory management, you want to maintain enough stock to ship quickly to customers, but avoid excess inventory. When you use FBA, you connect to our machine learning-based inventory management system. You can also visit the Inventory performance dashboard, which provides information about how efficiently and productively you’re managing your FBA inventory. That information includes an overall score for your FBA inventory, which we call the Inventory Performance Index (IPI).

Learn the lingo
SKUs (stock keeping units) track and differentiate inventory for your business. Typically eight digits long, this number can be based on price, manufacturer, color, style, type, or size.

4. Track sales

Monitoring inventory goes hand-in-hand with tracking sales. That’s why we also provide FBA sellers with an overall FBA Inventory dashboard that helps them see what’s selling. This dashboard automatically calculates the sales rank for your FBA products and provides a sales summary. It also provides an estimate for the number of days your current inventory supply will last, and it offers recommend actions to help increase sales.

We’re able to watch our sales every single day [and] look at our inventory levels.
Jill Taft
Founder, Logic Products

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Entrepreneurs reach customers around the globe
Discover a small town that’s home to more than a dozen businesses selling in Amazon stores.

5. Track orders

Ecommerce sellers tend to overestimate delivery times. But with Amazon shipping automation, you won’t have to manually estimate transit times for the customer orders you fulfill directly. Shipping Setting Automation (SSA) gives you accurate delivery estimates based on warehouse location, customer location, and delivery providers. Once you’ve entered a product’s ASIN into the shipping template, delivery times automatically optimize. When you use SSA as part of Amazon’s Buy Shipping service, you and your customer can also track the package automatically.

Learn the lingo


ASIN stands for Amazon Standard Identification Number. An ASIN is a unique product identifier for managing an Amazon catalog. It’s a 10-digit code made up of numbers and letters.

6. Enhance marketing

Marketing emails are a form of ecommerce marketing you can simplify with automation. Consistent email interactions can help you connect with customers, strengthening engagement and loyalty.

  • Create, modify, and send templatized campaigns.
  • Set up automated campaigns that occur on regular cycles.
  • Schedule emails to go out at strategic times (for instance, seasonal sales).
  • Send product-review reminders to customers who make a purchase.
  • Track email open rates, click throughs, and total sends.

More resources to automate your ecommerce business

In addition to the Seller Central tools above, you can deploy the Amazon Seller app, third-party automation software, or Amazon’s Selling Partner API to take automation to the next level.

Daisy Quaker
Daisy Quaker
Daisy Quaker is a Sr. Marketing Manager at Amazon who’s driven by helping entrepreneurs and brands discover opportunities to reach more customers through Amazon stores. She also enjoys the outdoors, art museums, and good food.