How ecommerce automation works in the Amazon store

Streamline your business with ecommerce automation.

Ecommerce Automation - Brand Dashboard

When you think about your average work day, how many repetitive tasks do you perform on a regular basis? Add it all up, and you might be surprised by the amount of time these to-dos consume. Enter ecommerce automation. Used strategically, automated solutions can save you effort and expense—and allow you to focus on growing and maintaining your business.

You can deploy ecommerce automation software to streamline daily processes like setting prices for products and tracking sales trends. Amazon stores have built-in tools to help.

What is ecommerce automation?

Ecommerce automation is programmable software that causes manual or repetitive tasks to perform on their own with little-to-no intervention on your part. You can set up automated workflows for marketing campaigns, inventory management, and many other operations to help your business run smoother.

Effective ecommerce automation can free up time and resources to reinvest in your business. It can also give you valuable data to make informed decisions quickly.

Ecommerce automation tools

Three-fourths of sellers in Amazon’s store use Amazon automation tools to help run their businesses more efficiently. Get started with these three free features:

Brand Dashboard

The Brand Dashboard gives you an overview of customer experience, sales, and brand health all in one place. It’s your portal into ecommerce oversight without the need for complex spreadsheets or toggling between multiple tabs. Visit for a snapshot into how pricing, stock levels, and other factors are working together to drive sales.

Brand Analytics

Take the guesswork out of what’s working and what’s not by leveraging Brand Analytics. These detailed reports on search terms, demographics, purchases, and more criteria can help you spot trends and opportunities to boost sales. For example, download the Search Terms Report to see the exact keywords customers are using to find products like the ones you offer.

Brand Analytics - Amazon Seller Central

Brand Analytics Dashboard

Fulfillment by Amazon

Did you know Amazon fulfillment centers can store, pack, and ship products for your business, in addition to handling customer service for those products? When you use Fulfillment by Amazon (FBA), you connect to our machine learning-based inventory management system. Visit the inventory performance dashboard for:

  • Alerts when stock quantities are running low
  • Suggestions for optimum inventory levels, demand planning, and sales forecasting
  • Estimates on shipment timelines

Benefits of ecommerce automation

Running an ecommerce business isn’t easy, but automated insights into your brand can help. Here are a few examples:

  • Gain valuable business insights: Compile data and find information quickly so you don’t waste time hunting for reports or manually inputting spreadsheets.
  • Improve customer satisfaction: Give shoppers precise inventory levels, real-time discounts, and price matching to keep them coming back.
  • Maintain a consistent brand presence: Keep your branding and messaging reliable across channels by avoiding the repetitiveness of manual updates.

According to McKinsey, as many as 45% of workplace activities can be automated. Think about your business model; what can you automate? Read on for some inspiration and tactics you can start applying today.

Amazon Brand Analytics
Building a brand isn’t easy, but data-driven insights can make it a little easier. Amazon Brand Analytics is offered to brand owners enrolled in Brand Registry at no additional charge. Register your brand today and tap into actionable insights to help you grow your business.

7 ways to automate your business

  1. Automate Pricing
  2. Monitor stock
  3. Track sales
  4. Track orders
  5. Manage customer engagement
  6. Prevent fraud
  7. Enhance marketing
  8. Order tracking

1. Automate Pricing

Tired of monitoring and changing prices on the fly? Amazon’s free Automate Pricing automatically adjusts prices against your competition. Use this tool to adjust the prices on SKUs and land products in the Featured Offer, where millions of online shoppers can see them.

How to Set Up Automated Pricing Rules Using The Amazon Automate Pricing Tool
Amazon’s free pricing automation tool can adjust your prices quickly and automatically to increase your chance of becoming the Featured Offer. In this video, you’ll learn how to use automated pricing to create pricing rules, edit pricing rules by SKU, and review price history.

2. Monitor stock

In the balancing act of inventory management, you want to maintain enough stock to ship out quickly to customers on demand, but avoid excess inventory. Amazon’s inventory management system is built on a machine learning model and can help take guesswork out of the equation. Use FBA to track sales and receive recommendations on replenishment quantities and ship times. The restock tool can also forecast demand, seasonal trends, and more.

Learn the lingo
Use SKUs (stock keeping units) to track and differentiate inventory for your business. Typically eight digits long, this number can be based on price, manufacturer, color, style, type, or size.

3. Track sales

Keeping track of stock goes hand-in-hand with monitoring sales, and automation can help both processes. See what’s selling, compare to past performance, and spot opportunities for growth with the help of Amazon inventory management. You can also find sales status updates and keep an eye on:

  • Charts showing year-to-date sales performances by date range
  • Product-level sales
  • Top-selling products

4. Track orders

Ecommerce sellers tend to overestimate delivery time by 53%. With shipping automation in Amazon stores, you won’t have to manually estimate transit times. Shipping Setting Automation (SSA) gives you accurate delivery estimates based on warehouse location, customer location, and delivery providers. Once you’ve entered an ASIN into the shipping template, delivery times automatically optimize so you and the customer can track the package’s journey.

Learn the lingo


ASIN stands for Amazon Standard Identification Number. An ASIN is a unique product identifier for managing an Amazon catalog. It’s a 10-digit code made up of numbers and letters.

5. Manage customer engagement

Customer feedback and reviews can quickly become overwhelming if you don’t manage them effectively. The Brand Dashboard allows you to track customer engagement, including reviews. With the Feedback Manager tool, you’re able to:

  • Get notifications when customers have questions
  • Post public replies
  • Use customizable email templates to respond to common questions
  • Receive recommended actions for negative reviews
  • Request the removal of negative feedback

6. Prevent fraud

Proactively protect customers from fraud by enrolling products in Transparency. This serialization service allows you to track products with unique automated codes to guarantee authenticity. Customers can scan the Transparency code to make sure they’re receiving the right products and view additional product details.

Learn more and enroll in Transparency

7. Enhance marketing

Marketing emails are a form of ecommerce marketing and you can drastically simplify them with automation software. Set up automated email campaigns for customer communications that occur frequently. Consistent email interactions can help your brand connect with customers, strengthening engagement and loyalty in the process. Through automation, you can:

  • Create, modify, and send campaign templates
  • Schedule emails to go out at strategic times (for instance, seasonal sales)
  • Send product review reminder emails to customers who complete purchases
  • Track email open rates, click throughs, and total sends from one interface

Small businesses can reach wide audiences when they take advantage of automation software in Amazon stores.

Manage Your Customer Engagement
Learn how to send email campaigns to Amazon customers. Review requirements and get tips for creating a high-impact campaign.

More resources to automate your ecommerce business

Service Provider Network

The Service Provider Network is our network of more than 1,000 vetted third-party service providers will help you with everything you need to launch, manage and grow your business on Amazon—from shooting great images for your products, to improving your chances of increasing sales in the Amazon store.

Seller App

The Amazon Seller app is free for Amazon sellers and allows you to manage your ecommerce business from the palm of your hand. You can set instant notifications, watch inventory levels, automate pricing, and find third-party apps to further optimize your workflow—all from your phone.

Selling Partner API

Take automation to the next level with an application programming interface. The Selling Partner API allows you to connect automated systems in order to coordinate processes and sync data. For example, if you have employees who want to update inventory information, the Selling Partner API can help you get around the need for multiple logins.

Transitioning to automation for your ecommerce business can be a complex process

Start by trying one or two automated tasks and see what kind of results they give you.

It can be daunting at first, but automation has the potential to quickly bring you a return on investment for time-consuming operations like matching prices and monitoring inventory. It can even help you reach millions of Amazon shoppers through automated opportunities like the Featured Offer.

We’re able to watch our sales every single day [and] look at our inventory levels.
Jill Taft
Founder, Logic Products

Small town entrepreneurs
Entrepreneurs reach customers around the globe
Discover a small town that’s home to more than a dozen businesses selling in Amazon stores.

Ecommerce Automation FAQs

How does ecommerce use marketing automation?

Ecommerce businesses use automation software to simplify repetitive tasks and manual processes so they execute on their own or with minimal maintenance. Tracking sales, monitoring inventory levels, and managing customer engagement are three examples of processes you can improve with automation. You can also make use of existing technology like the variety of automation tools available to sellers in Amazon stores.

How do I automate my ecommerce business?

You can use automation to improve a variety of business functions, from scheduling marketing emails to proactively preventing fraud. Explore this article for tips on how to automate prices, track sales trends, monitor the fulfillment process, and more.

How does automation work in Amazon stores?

Amazon has invested tens of billions in infrastructure and built hundreds of tools and free resources to help sellers like you succeed. Create a storefront to gain access to built-in automation and support. You can also deploy a third-party automation software solution or use Selling Partner API to take automation to the next level.

Is automation legal in Amazon stores?

Many forms of automation are legal in Amazon’s store. We’ve developed automated solutions such as Brand Analytics and the Brand Dashboard to enhance your ability to track sales trends, manage inventory, set prices, and more. You can also find a wide array of third-party apps and software options through the Amazon Seller Central Partner Network.

What is the Amazon Selling Partner API?
Find out what SP-API is and how using apps to sell can help streamline and accelerate your business. Learn how to register as or partner with an SP-API developer.

Daisy Quaker
Daisy Quaker
Daisy Quaker is a Sr. Marketing Manager at Amazon who’s driven by helping entrepreneurs and brands discover opportunities to reach more customers through Amazon stores. She also enjoys the outdoors, art museums, and good food.