High-demand and trending products to sell online in 2024


Here are top-trending products and why they work, plus Amazon tools to help you find your next high-demand product to sell.

Thinking about what to sell in your ecommerce store? Wondering what products are already in demand? In this post, we share what products are currently trending on the Amazon Best Sellers lists and why they’re so popular.

You’ll also learn how to find your next high-demand product to sell and how to market it effectively.


9 high-demand products from Amazon Best Sellers lists

Stanley Quencher in Home & Kitchen

The Stanley Quencher has become a viral sensation after gaining attention from social media influencers. It takes the top spot in the Home & Kitchen category in the Amazon store. The tumbler features double-wall vacuum insulation, keeping drinks hot, cold, or iced for hours.

Social media and influencer marketing has helped #Stanleycup gain billions of views on Tiktok. Since it routinely sells out, the scarcity effect (a bias that causes people to value scarce objects more than abundant ones) may also be part of the reason that it’s even more in demand.

Knowing your audience is key. The Stanley Quencher has a large female fanbase that it appeals to using thoughtful imagery featuring a female audience. Consumer interest in hydration has also skyrocketed in the past several years as people are more focused on wellness and preventative self-care.

Based on reviews, customers like the quality and portability of the tumbler, noting that it keeps drinks at the right temperature and is easy to carry despite its size. But the Stanley brand isn’t the only trending tumbler in Home & Kitchen. Other brands like Owala and Simple Modern are among the top products in the Kitchen & Dining category. That means insulated tumblers is a high-demand niche you could consider.

Mighty Patch in Beauty & Personal Care

Zits happen. Luckily, there’s a patch for that. This blemish patch has received rave reviews from Amazon customers. They mention that it works well and is simple to use–even on sensitive skin.

Besides its quality, this beauty remedy rose to viral fame on TikTok from skincare influencers and has rave reviews from celebrities and beauty and fashion magazine editors. In fact, wearing pimple patches in public has become somewhat of a fashion statement that celebrities have embraced.

The Mighty Patch has garnered over 140,000 global ratings, almost 90% four stars or above. Over 100,000 patches were bought in the past month.

The EggMazing Easter Egg Mini Decorator Kit in Toys & Games

This seasonal egg arts and crafts kit for kids booms around Easter time, peaking in late March and early April. Customers like the colors, ease of cleaning, and that it’s a simple and fun activity for the whole family. They also mention that the eggs turned out beautiful, the colors are vibrant, and the markers dry quickly on the eggs. This kit is also sold by a small business who lets customers know by displaying the Small Business badge on their product listing.

When you launch or sell a seasonal product, timing matters. So think several months ahead to start drumming up interest or reminding customers of the need. Prepare for unique annual holidays, selling days, or campaigns. Some key selling peaks in the US are Amazon Prime Day, Black Friday, Cyber Monday, and major holidays like Valentine’s Day, Easter, the Fourth of July, Halloween, and Christmas.

Optimum Nutrition Gold Standard 100% Whey Protein Powder in Health & Household

Protein powder has enjoyed steady popularity among consumers for the last decade. It’s convenience, coupled with an increased number of people exercising, contributes to its demand.

Optimum Nutrition Gold Standard 100% Whey Protein Powder is frequently bought in the Health & Household categories. Customers like the value, taste, and ability to gain weight from this protein powder. They also mention it’s an affordable option that provides the fuel needed to build muscle, and they appreciate that it keeps carbohydrates and fats in check.

Because of its frequent use, some customers also subscribe to have whey protein sent at regular intervals. Offering this subscription option can be a great way to help secure repeat sales.

Occer 12x25 Compact Binoculars in Camera & Photo Products

These binoculars are popular for their size, clarity, and appearance. Plus, they’re straightforward and easy to use, so customers can use them right away.

Customers mentioned these Occer binoculars are good for hiking trips, fit in a coat pocket, and have crystal clear lenses. These binoculars in particular are great for both adults and kids, catering to a wider range of customers (even little Amazon shoppers).

These binoculars also stand out to customers because they’re highlighted with an Amazon’s Choice label. Amazon’s Choice makes it easy to discover products that other customers frequently choose for similar shopping needs. What does Amazon consider when highlighting a product? Products highlighted as Amazon’s Choice are highly rated, well-priced, and available to ship immediately.

To increase your chances of getting an Amazon’s Choice label, offer competitive prices, great customer service, and fast delivery. You should also look for ways to improve your product quality and encourage customers to leave reviews.

Participating in Amazon Vine to generate customer reviews and Fulfillment by Amazon (FBA) to offer free, two-day shipping through Prime are a few ways you can help improve your chances of getting an Amazon’s Choice label.

Did you know?
Vine reviews have been shown to boost sales by up to 30%
Receive insightful reviews to build customer trust and encourage purchases with Amazon Vine. Enroll in the Amazon Vine program to get as many as 30 high-quality customer reviews per product page.

Silonn Icemaker Countertop in Appliances

This countertop icemaker earns the top best-seller spot in Appliances. In fact, countertop icemakers took most of the top 10 best-selling spots in the category.

If your refrigerator doesn’t come with an icemaker, standalone icemakers are more convenient than traditional ice-cube trays. You also have to wait for a built-in refrigerator icemaker to produce ice cubes, whereas these countertop versions make ice cubes more quickly. And they can produce different types of ice, like softer nugget ice in a variety of sizes (great if you’re a cocktail afficionado). Plus, it clears space in your freezer.

Beyond the convenience, countertop icemakers have become a symbol of modern luxury in some contemporary kitchens. To add to their trending nature, countertop icemakers started spiking in popularity several years ago during the pandemic due to an appliance shortage.

Crocs in Clothing, Shoes & Jewelry

While everyone has their own shoe preferences, many customers agree they love Crocs. A best-seller, customers like Crocs because they’re comfortable, durable, easy to clean, and for their style. They also mention that they’re great for reducing strain and fatigue, perfect for everyday wear or water activities, and that they’re easy to slip on and off.

Crocs are popular for their unique design, defying fashion norms, and maintaining pop culture relevance. Some customers wear Crocs because it reminds them of their childhood. Plus, they have also received celebrity endorsements.

There are certain customer demographics that are more likely to own Crocs, like healthcare workers. Most people that bought Crocs in the Amazon store keep them (meaning, Crocs have fewer returns than average compared to similar products). This is meaningful, particularly for this product, because the apparel category (clothing and shoes) usually sees the highest rates of returns. The return rate is something you want to consider when picking a product category or niche.

Dr. Elsey’s Premium Clumping Cat Litter in Pet Supplies & Cat Litter

This cat litter takes top spots in Pet Supplies and Cat Litter categories.

Customers say this cat litter has great odor and dust control, and clumping abilities. Compared to other cat litters, it also has a great price for the value.

Cat litter is an evergreen product, meaning it can be popular year-round. If you consider offering a product customers need all the time, you may see steady sales, but also face greater competition.

TERRO T300B Liquid Ant Killer in Patio, Lawn & Garden

Not all visitors may be welcome. For ants who find your home appealing, customers like the effectiveness of these ant traps.

They say the bait immediately attracts and clears the area of ants. They appreciate the value for money, saying it provides a good number of traps. Customers are also impressed with the performance, saying the bait works really fast and effectively.

While ants can come creeping into your home or office year-round, there are certain months where their activity increases, like spring or summer as the temperature gets warmer. This means you may see a spike in sales during those seasons.


How to spot trending products and increase demand

Now that you know some of the most in-demand products right now, consider whether those products (or something similar) are best for your business and interests. Using criteria like the following may be helpful in determining if the product you have in mind could become a top seller.

Identify demand

One key step in deciding what to sell is identifying if there is current customer demand. You can use best-seller lists like those noted above and conduct marketplace research to see if anyone will buy what you might want to sell.

How unique is your product? Is it different from what’s online already? If it’s too similar to what’s already out there, you can face more competition. But if you’re filling a gap in the market that meets a need, your product could be successful. One approach for identifying gaps is by reading customer reviews of similar products to see what needs you could potentially meet.

Get to know your audience

Think about who your product is for. That will help you identify your customers and potential volume of interest. The more specific the niche, like home decor or pet supplies, the narrower your audience. It could also limit the amount and types of products you can offer. Alternatively, selling a commonly used product like batteries can help you reach a much wider audience.

It’s also important to get to know your audience. Who are they, what are their preferences, and what do they search?

You can get answers to these type of questions through Amazon Brand Analytics. Available to brands enrolled in Amazon Brand Registry, Brand Analytics aggregates customer search and purchase data to offer insights about demographics, repeat purchase behavior, top search terms, customer loyalty, and more. This tool can help you spot trends and make decisions about how you position your product.

Set the right selling price

Setting the right price can be tricky. A high selling price could prevent your product from being competitive and make customers hesitate. Too low of a selling price could lead to low profit margins.

Check out your competitors who sell the same or similar products for pricing ideas. Perform research using Amazon search, or the Amazon Seller app to monitor competitor prices and use comparison points like match low price and Featured Offer price. Or try the Automate Pricing tool to set prices dynamically, based on market demand.


Calculate revenue

You can use a variety of free resources to calculate sales, gauge performance, and estimate profits for products you already sell in the Amazon store, as well as other products you might be considering selling online.

The Revenue Calculator is a free resource that lets you compare fees, costs, and estimated net profits for your own fulfillment method with Fulfillment by Amazon (FBA). FBA is a fulfillment option that allows you to ship products into Amazon’s fulfillment network and outsource packing, shipping, customer service, and returns. FBA can help you save time, reduce operational costs, and grow your business.

Here’s how the Revenue Calculator works:

  1. Enter the SKU, ISBN, UPC, EAN, ASIN, or title of the product and click Search.
  2. In the list of products that appears, click Select for the one you want to estimate.
  3. Review the price, associated fees and costs, net profits, and net margins for FBA.
  4. Enter your own fulfilment and storage costs.

Compare costs, profits, and margins to get a sense of the revenue potential for each fulfillment method.

Watch: How the FBA Revenue Calculator works
Learn how to use the Revenue Calculator in Amazon Seller Central to compare fees, costs, and net proceeds associated with different fulfillment methods.

Consider perishability

Consider if you want to sell edible products or items that can expire, like food, vitamins, or supplements. These types of products can mean repeat customers who reorder perishable household staples like bread, eggs, and other foods. But if you order too much or overestimate your customer demand, you may have expired inventory. Some perishable items also come with federal and marketplace-specific regulations sellers should be aware of.

Keep durability, product size, and weight in mind

Is your product delicate or breakable? If so, you may have to take extra precautions and use more (or specialized) materials when packing, which also may eat into costs.

Size, weight, and durability are other important considerations. Is the product you want to sell large or heavy? Heavier items cost more to store and ship (especially if shipping overseas). This could cut into your profitability or ability to sell.

Lightweight items can lead to lower shipping costs and potentially higher profits.

Determine seasonality and purchase frequency

Are certain products seeing higher purchases because it’s the holidays or a particular season? This is important to note if you are specializing in a product like bathing suits or Christmas lights, which are likely to have a spike in sales during certain times of the year, as opposed to a product like toothpaste, which is sold year-round.

Everyday products like toilet paper, batteries, and food are in demand year-round, and they have universal appeal. They generally have a lower cost per sale, higher profit margins, and are more affordable for customers. For sellers, it may also be easier to find suppliers. But these products can also face heavier competition due to their popularity.

The frequency a customer will need to reorder your product is also helpful to think about. Products like toilet paper have a high reorder rate, whereas something like party favors are for special occasions.

Adapt to changing tastes and preferences

You may have a great product that is selling well, but then you see a dip in sales or traffic. Staying relevant and keeping up with customers’ changing tastes, preferences, and trends is key to maintaining sales.

For example, instant pressure cookers were popular several years ago and consistently sold out. But consumer interest faded and sales slowed considerably. If you’re seeing this type of downward trend with a product you’re selling, it may be time to identify another trending product in a similar category.

Follow what’s trending

Keeping an eye out on what’s trending on social media can help your spot trending products and stay relevant.

High-demand or trending products are often featured at the top of social media platform feeds and have higher engagement rates. You can also use hashtags to find trending products by category.

For example, if you’re interested in apparel, you can search fashion trends on social media using hashtags like #fashion, #fashionista, or #fashionseries. The most frequently used hashtags will typically state how often they have been used.

Alternatively, following social media influencers within your product category or niche can help you pinpoint what’s currently trending. Influencers have a large number of social media followers, and they often review and promote products. Many social platforms will suggest influencers to follow based upon your interests.

Figure out sourcing

Once you know what you want to sell, next you will need to figure out how to source the product or raw materials if you’re making it yourself. Learn more about things to consider when choosing a supplier and about how to find wholesalers.

Guidelines for sourcing products
Learn guidelines for validating suppliers, building relationships with brands, proof of purchase, drop-shipping, actions and liquidation sources. Note: Drop-shipping retail-to-retail is prohibited; auctions and liquidation are not valid sources of supply.

Tools for find high-demand products to sell online

In addition to the strategies we’ve covered for deciding what product to sell, there are a variety of tools that can also help inform your decision.


Product Opportunity Explorer

Product Opportunity Explorer helps you discover high-demand products or unmet demand for niches in the product category you’re interested in.

The tool lets you see current trends in customer search patterns, product demand, and popular niches within product categories to help you make informed decisions about what products may be successful.

Here’s how to get started with Product Opportunity Explorer to unlock seasonal trends and other insights:

  1. Log in to your Amazon Seller Central account (Professional selling plan required).
  2. From the main menu, click Growth, then Product Opportunity Explorer.
  3. Browse niches by category or search niches.

Learn more about Product Opportunity Explorer

Product Opportunity Explorer overview
Learn how Product Opportunity Explorer works, and how you can use it to identify customer demand. Watch our overview for tips on using these insights to generate ideas for new products or offers.

Growth Opportunities

To help sellers decide where to invest your time and resources, Amazon’s Growth Opportunities tool aggregates recommendations across Amazon services so you can see what options are available to help grow your ecommerce business. The list of recommended actions is refreshed daily.

Growth Opportunities also includes metrics such as page views, sales rank, inventory count, and conversion trends, both at a category and ASIN level. We generate a customized list of actions for you based on a variety of factors, such as our assessment of the sales potential of your products, as well as the sales lift experienced by other sellers after completing the recommended action on similar products.

Access the Growth Opportunities page by clicking Growth on the main menu in Seller Central, then Growth Opportunities.

Growth Opportunities overview
Learn about the Growth Opportunities tool in Seller Central. In this video, you’ll learn how to review and prioritize Amazon’s recommended actions for your top-performing products that could result in higher potential sales lift.

B2B Product Opportunity

Amazon Business provides a suite of features and tools that can help you connect with business-to-business (B2B) customers. Business customers often buy in larger quantities and return items less—which means you can sell more with less time and effort.

You can find B2B product selection recommendations for your business through B2B product opportunities. This tool uses demand signals like purchasing trends, new product requests, and requests for quantity discounts from our growing Amazon Business customer base, coupled with your selling history, to create product selection recommendations for your business.

There are two B2B product opportunity reports available:

  • Recommended for you: Includes products that are in high demand from the categories or brands you are already selling in.
  • Product not yet on Amazon: Includes products requested by Amazon Business customers that may not be available in the Amazon store.

Google Trends

Use Google Trends to look at the popularity of topics over time and see what’s getting a spike in interest:

  1. Visit Google Trends.
  2. Enter a keyword related to a product or industry in the search bar.
  3. Look at the Interest over time graph to see if your selected search term is growing in popularity. You can also see if interest is steady or declining.
  4. Use Compare to see the popularity of different keywords.
  5. Select Related queries for more product ideas.

Marketing tips to attract customers

Whether you’re aiming to break into the market with a new high-demand product or rank on the Amazon Best Sellers lists, there are several marketing tips that can help attract customers and increase sales:

  • Set competitive prices: Perform pricing research by checking out your competitors, and experiment with different price points to see what results in greater sales. You can use the Automate Pricing tool to automatically adjust prices in response to trends.
  • Optimize listings: Use search engine optimizations (SEO) to improve the visibility of your product listings. Use keywords to optimize product titles, photos, descriptions, and more.
  • Offer fast, free delivery: Many high-demand products also offer fast and free delivery. Rather than figuring out how to speed up your delivery times, you can outsource fulfillment through Fulfillment by Amazon (FBA), which takes fulfillment off your plate and offers customers free, two-day shipping through Prime.
  • Try Buy with Prime: Use Buy with Prime to display the Prime logo and delivery promise on your own website, offering a checkout and delivery experience that customers love.
  • Advertise: Increase sales with ecommerce marketing methods like cost-per-click (CPC) campaigns through Amazon Ads. For example, Sponsored Products ads promote individual products on product detail pages and relevant search results pages in the Amazon store.
  • Analyze sales metrics: As an Amazon seller, the homepage of your Seller Central account provides an overview of sales and units sold. For a deeper dive, access the Sales dashboard, which helps you monitor sales performance and make data-driven decisions to improve your sales strategies.
How Fulfillment by Amazon (FBA) works
Learn how to use Amazon FBA to offer Prime shipping to your customers and have Amazon pick, pack, and ship orders on your behalf. In this video, you’ll learn how FBA works and where to access additional FBA tools and resources.
Seeing a 40% jump in conversion was astonishing to us. After adding Buy with Prime, we saw an immediate conversion lift, which is what any marketer, any brand, any company wants. It helps us carry out our mission to reduce single-use plastic water bottle pollution.
Oliver Crane
Chief Operating Officer, Epic Water Filters

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Mickey Toogood
Mickey Toogood
Mickey Toogood is a Sr. Content Marketing Manager at Amazon. He’s passionate about connecting sellers with ecommerce opportunities. He also loves books, travel, and music.