How to streamline and grow your business with Amazon selling apps

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Whether you’re a seasoned seller or new and starting a business from scratch, selling apps could be the missing piece you’re seeking to help get your operations running optimally.

Many of us might think of apps as software that you can download to a phone, but there are also apps for laptops and other types of devices. For example, our Amazon Seller mobile app is specifically for phones, while the Selling Partner Appstore is home to third-party apps, many of which are desktop or browser-based. If you’re an Amazon seller, the Selling Partner Appstore is here to help you navigate your options and find the apps that are right for your business.

There are thousands of apps that can automate tasks like running ads, managing customer feedback, handling taxes, and much more. Did you know that over one million Amazon sellers worldwide use apps built with our Selling Partner APIs to automate their businesses? In this post, we’ll cover how the Amazon Selling Partner Appstore works, and how you can use software solutions to finetune your operations while freeing up time and resources. Let’s dive in:

• What are Amazon selling apps?
• 25 things you can do with Amazon selling apps
• What is the Amazon Selling Partner Appstore?
• 10 examples of apps for Amazon sellers to explore
• How to get started with the Selling Partner Appstore

What are Amazon selling apps?

Amazon selling apps are software solutions (“app” is short for “application”) that sellers can use to automate, manage, and grow their business operations in the Amazon store. An app might focus on streamlining a single task, or alternatively offer a broader “all in one” approach complete with dashboards, metrics, and other features for overall business management. Sellers can authorize apps to sync with information in their Amazon selling accounts, and some apps can integrate directly with Seller Central.

What kinds of apps can you use to sell with Amazon?

First, check out our Amazon Seller mobile app, which has features for monitoring sales, listing products, and handling other key tasks from your phone. It can help you stay up to date with notifications and conveniently access a mobile version of your Amazon selling account on the go.

You can also explore a broad range of third-party apps available through our Selling Partner Appstore. As you look to simplify and strengthen your business operations, you can integrate these Amazon-vetted apps with your Seller Central account in various ways.

To get started with either the Amazon Seller mobile app or the Selling Partner Appstore, create a Professional selling account.

What are the benefits of Amazon selling apps?

Amazon selling apps can provide a great range of benefits. They can help you:

• Increase sales, build a brand, and reach a global audience
• Automate time-consuming or tedious tasks, reduce human error, and focus more energy on meeting your goals
• Synchronize your operations across multiple selling channels
• Get real-time data, track performance, and identify growth opportunities
• Stay current with alerts and notifications, enhance your marketing strategy, and improve customer engagement

Finding the right apps to fit your strategy can be a great way to synthesize many aspects of your business while taking care of tasks with less time and effort.

25 things you can do with Amazon selling apps

There are apps to support many aspects of Amazon selling. Here are 25 examples of ways that selling apps can support your business:

1. Research products, review market trends, and find profitable niches.
2. Source products.
3. List products for sale.
4. Create and optimize listing content, including A+ Content.
5. Manage multi-channel listings.
6. Create and run ad campaigns.
7. Optimize your ad budget and bidding.
8. Set and adjust product prices and discounts.
9. Sync repricing schedules with shopping events like Prime Day.
10. Track and adjust inventory levels.
11. Forecast inventory turnover.
12. Avoid running out of stock.
13. Manage orders and shipping.
14. Compare carriers and choose shipping options.
15. Create shipments.
16. Track orders.
17. Provide customer service.
18. Respond to customer feedback.
19. Request customer reviews.
20. Resolve customer issues.
21. Improve response time to customer inquiries.
22. Stay on top of tax filing and remittance, including VAT.
23. Review metrics and generate analytics reports.
24. Organize your accounting and finances.
25. Secure funding for your business.

What is the Amazon Selling Partner Appstore?

Our Selling Partner Appstore is an online directory in Seller Central that Amazon sellers can use to explore Amazon-vetted apps from third-party developers. Sellers with a Professional selling account can browse the Appstore for free to find the best software solutions for their businesses.

You can search the Appstore by keyword or select a category to explore apps related to an area like inventory and shipping, marketing, customer engagement, or finances. Go to an app’s detail page to review further information about features and functionality.

How does the Amazon Selling Partner Appstore work?

When you find an app that fits your business, you can begin the process of connecting it with your Amazon selling account by selecting Authorize now on the app’s detail page in the Appstore.

In many cases you can also sign up through the app’s website, which might redirect you to Seller Central to connect your account with the app’s software.

You can deauthorize an app at any time. According to our policies, apps must clearly communicate what data they access. For example, an app that helps list products might ask for access to your listing history. To sync with Amazon selling accounts, the apps are securely connected through our Selling Partner API (SP-API).

How does Amazon vet third-party apps?

We have an initial review process when a developer first requests to register and list an app in the Selling Partner Appstore. We also monitor an app’s performance to ensure it remains compliant with our data privacy standards. For example, our Acceptable Use Policy provides guidance for following data protection laws, and our Data Protection Policy covers what apps must do to protect their own networks.

How much does it cost to use the Amazon Selling Partner Appstore?

The Selling Partner Appstore is included for free with a Professional selling account. For each individual app, software developers set their own pricing. Some apps are free, while others offer a free trial or subscription models. Check the app detail page or provider website for pricing information.

10 examples of apps for Amazon sellers to explore

There are a variety of apps that can help you sell in the Amazon store. Some can even be embedded in Seller Central so you can use key functions alongside your other selling tools, all in one place. These include:

1. QuickBooks

• Organizes and simplifies bookkeeping, taxes, and more.
• Shows revenue, costs, profit, and cashflow for each of your connected sales channels and ASINs.
• Generates graphs for financial analysis.

2. CedCommerce

• Support for selling in multiple countries and regions.
• Allows bulk import, editing, and creation of listings.
• Helps manage orders, inventory, and performance all in one place.

3. PixelMe by Carbon6

• Gives you features to help boost your rankings.
• Monitors keywords to control costs.
• Adjusts bids based on performance.

4. Sellerboard

• Analyzes profits and tracks expenses.
• Calculates refund and return costs.
• Gives you reorder notifications and inventory forecasts.

Other popular apps for Amazon sellers include:

5. Helium 10

• Uncovers high-volume keywords relevant for your listings.
• Reveals new product and advertising opportunities.
• Displays financial analytics.

6. Jungle Scout

• Assists with finding profitable product ideas and keywords.
• Supports product research.
• Sends automatic review requests to customers.

7. AiHello

• Monitors campaigns and keywords.
• Updates and tweaks bids.
• Optimizes ad costs.

8. Channelmax

• Assists with repricing.
• Helps with inventory quantity management.
• Analyzes profits and losses.

9. ShipStation

• Supports Fulfillment by Amazon (FBA) and more fulfillment methods.
• Helps you import orders.
• Offers scan-based workflows.

10. Sellerise

• Sends you notifications on listing changes.
• Allows you to request reviews from customers and manage negative feedback.
• Automates reimbursements.

Explore more apps in the Selling Partner Appstore

How to get started with the Selling Partner Appstore

Follow these steps:

1. Create an account, or log in to Seller Central if you already have one.
2. From the Seller Central main menu, hover over Apps and Services, then select Selling Partner Appstore.
3. Explore available apps to find ones that meet your business needs.
4. Select Authorize now on the app’s detail page or visit the provider’s website to begin integrating an app into your operations.

To save time and scale with Amazon-vetted apps, visit the Selling Partner Appstore today.

Optimize your strategy with selling apps

Dial in your operations from end to end with apps for product discovery, inventory monitoring, and more. Many apps can help you optimize your workflows and complete essential tasks more efficiently. Using apps together with other forms of ecommerce automation, you can take your focus off the day-to-day, and shift your energy toward strategy and growth.

*A Professional selling plan is $39.99 a month + selling fees. Learn more
¹Amazon internal data 2022