As the McCauleys decided where to launch their brand, a major retailer proposed an order that would’ve set them up for success. It came with a caveat: they wouldn’t be able to sell online using Amazon. They had something else in mind entirely: to build an online store exclusively on Amazon. Matt remembers being nervous about the decision to be a “born-on-Amazon brand,” but now that some time has passed, he has no regrets: “It was absolutely the best decision that we could have made.”
Amazon’s enthusiasm to help tell Hope & Henry’s story helped sway the duo. Account managers
guided the McCauleys through the process. Matt appreciated their follow-through: “We were both surprised at how helpful Amazon has been. Not just in launching, but after we went live, they helped us along the way.”
Hope & Henry’s customers were already shopping on Amazon. “They love the convenience, the shipping—they're already there. So it was just a matter of introducing them to our brand,” Marina said. Everyone involved wanted to ensure a strong brand experience, injecting the Hope & Henry personality into an Amazon Store
to sell products online. They found loyal customers faster than anticipated.