Before BRB, Spigen was using simple click-through rates to track their analytics. “It worked, but it was lacking when it came to analysis,” explains Justin, Spigen’s marketing and public relations specialist. “When we started using the BRB program, we were excited to see that it provides additional KPIs to help us track our performance. In addition to click-through rates, we can now see the number of detail page views, add to carts and the exact number of products being sold as a result of our off-Amazon campaign.”
Spigen has leveraged BRB to improve their analytics.
They have new insights that help them evaluate product
interest, product purchases, and customer preferences.
“Thanks to BRB and Amazon Attribution, we now have the
performance insights we need to know where to increase
our marketing budget,” James explains.
While Spigen has always prioritized driving traffic to
Amazon, the 10% earn back offered by the BRB program
further incentivizes this approach. “We drive potential
customers to Amazon product pages through off-Amazon
marketing almost 100% of the time,” Justin says.
“It’s a more convenient way for our customers to buy, so
conversion rates are higher. With the 10% earn back, we
really boost our revenue.”