Tech hardware company amps up with the Brand Referral Bonus and Amazon Attribution
"The Brand Referral Bonus and Amazon Attribution . . . helped us evaluate our performance and led to improved short-term and long-term marketing strategies."
Justin Ma
Public Relations Supervisor, Spigen
Tech hardware company grows with Amazon
Spigen is a tech hardware company that has specialized in sleek, durable mobile phone cases since 2008. James Jun has been with the company since it had about five people and today is in charge of Spigen’s ecommerce operations. He explains that when it was time to start selling products online, it was a simple choice.
“As soon as we put our product on Amazon, it became our biggest revenue source," James says. "Soon after, Amazon saw incredible growth and we were able to grow together.”
“As soon as we put our product on Amazon, it became our biggest revenue source," James says. "Soon after, Amazon saw incredible growth and we were able to grow together.”
Evolving ecommerce strategies create opportunities
Spigen’s Amazon strategy has evolved steadily over the years, adopting new programs and seizing opportunities. James feels that driving traffic to Amazon product pages has benefited their bottom line.
“We want to make sure our listings are as visible as possible in terms of search results,” James says. “We’ve found that driving more sales to Amazon tends to help the search results organically. That’s been our strategy from day one.”
When Amazon launched the Brand Referral Bonus, Spigen immediately saw the value of earning an average 10% credit on the sales that stem from non-Amazon advertising.
“As soon as we found out about it, we knew we had to join,” James says.
“We want to make sure our listings are as visible as possible in terms of search results,” James says. “We’ve found that driving more sales to Amazon tends to help the search results organically. That’s been our strategy from day one.”
When Amazon launched the Brand Referral Bonus, Spigen immediately saw the value of earning an average 10% credit on the sales that stem from non-Amazon advertising.
“As soon as we found out about it, we knew we had to join,” James says.
We drive potential customers to Amazon product pages through off-Amazon marketing nearly 100% of the time. It’s a more convenient way for our customers to buy, so conversion rates are higher.
The Brand Referral Bonus powers up analytics
Before the Brand Referral Bonus, Spigen was using simple click-through rates to track their analytics.
“It worked, but it was lacking when it came to analysis,” explains Justin, Spigen’s public relations supervisor. “When we started using the [Brand Referral Bonus], we were excited to see that it provides additional KPIs to help us track our performance. In addition to click-through rates, we can now see the number of detail page views, add-to-carts and the exact number of products being sold as a result of our off-Amazon campaign.”
Spigen has used the Brand Referral Bonus and Amazon Attribution to improve their analytics. The insights help them evaluate product interest, purchases, and customer preferences.
“Thanks to [the Brand Referral Bonus] and Amazon Attribution, we now have the performance insights we need to know where to increase our marketing budget,” James says.
“It worked, but it was lacking when it came to analysis,” explains Justin, Spigen’s public relations supervisor. “When we started using the [Brand Referral Bonus], we were excited to see that it provides additional KPIs to help us track our performance. In addition to click-through rates, we can now see the number of detail page views, add-to-carts and the exact number of products being sold as a result of our off-Amazon campaign.”
Spigen has used the Brand Referral Bonus and Amazon Attribution to improve their analytics. The insights help them evaluate product interest, purchases, and customer preferences.
“Thanks to [the Brand Referral Bonus] and Amazon Attribution, we now have the performance insights we need to know where to increase our marketing budget,” James says.
Doubling down on Amazon traffic
While Spigen has always prioritized driving traffic to
Amazon, the 10% credit
further incentivizes this approach.
“We drive potential customers to Amazon product pages through off-Amazon marketing nearly 100% of the time,” Justin says. “It’s a more convenient way for our customers to buy, so conversion rates are higher. With the 10% earn back, we really boost our revenue.”
“We drive potential customers to Amazon product pages through off-Amazon marketing nearly 100% of the time,” Justin says. “It’s a more convenient way for our customers to buy, so conversion rates are higher. With the 10% earn back, we really boost our revenue.”
There’s nothing to lose from doing [the Brand Referral Bonus]. We’ve only seen upsides, no downsides. Everyone should be doing it.James JunEcommerce Expansion Manager, Spigen
