Before the Brand Referral Bonus, Spigen was using simple click-through rates to track their analytics.
“It worked, but it was lacking when it came to analysis,” explains Justin, Spigen’s public relations supervisor. “When we started using the [Brand Referral Bonus], we were excited to see that it provides additional KPIs to help us track our performance. In addition to click-through rates, we can now see the number of detail page views, add-to-carts and the exact number of products being sold as a result of our off-Amazon campaign.”
Spigen has used the Brand Referral Bonus and Amazon Attribution
to improve their analytics.
The insights help them evaluate product
interest, purchases, and customer preferences.
“Thanks to [the Brand Referral Bonus] and Amazon Attribution, we now have the
performance insights we need to know where to increase
our marketing budget,” James says.