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Start
Learn how to sell
Registering as a seller
Review steps for creating a seller account
Listing products
Find out how to match or create listings
Pricing products
Understand how to set competitive prices
Fulfilling customer orders
Decide on a fulfillment method
Promoting and advertising
Drive discovery with promotions and ads
Get the New Seller Guide
NewExplore the guide
Generate 6x more first-year sales
Brand Registry
Protect and build your brand
A+ Content
Increase sales with better listings
Fulfillment by Amazon
Outsource shipping, returns, and customer service
New Seller Incentives
Unlock $50,000 using the guide
Watch overview
Introducing the New Seller Guide
Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.
Not sure where to start? Take our business quiz
Review our FAQ
Grow
Optimize your operations
Outsource your supply chain
Get help with shipping, distribution, storage, and fulfillment
Fulfill orders from your own warehouse
Get faster, cheaper, and more accurate deliveries
Launch your brand
Build customer loyalty with brand tools
Reach more customers
Advertise with Amazon
Advertise in and beyond the Amazon store
Sell B2B
Connect with business customers
Sell globally
Sell to Amazon customers worldwide
Outsource your supply chain
Get end-to-end supply chain management for multiple sales channels.
Not sure where to start? Take our business quiz
Review our FAQ
Services
Tools
Find apps and service providers
Find software and service providers
Build your brand
Try Amazon tools to grow brand loyalty
Get feedback and insights
Review customer traffic, sales, and ratings
View all tools
Programs
Simplify your supply chain
Get help with shipping, storage, and fulfillment
Engage with customers
Advertise, promote, and connect with customers
Sell specialty products
Offer handmade, pre-owned, or customized items
View all programs
Amazon Brand Registry
Enroll your brand with Amazon to access a suite of brand-building tools and protection benefits.
Not sure where to start? Take our business quiz
Review our FAQ
Resources
Learning
Seller University
Learn how to sell with Amazon
Blog
Get ecommerce tips and info
Case studies
Read seller success stories
Announcements
Stay up date on events and services
View all resources
Guides
How to sell online
Get an overview for running an ecommerce business
What is ecommerce?
Understand how to launch an online sales channel
Inventory management best practices
Discover how to manage and track your inventory
What is dropshipping?
Find out how to outsource handling and delivery
How to sell books
Learn how to sell books online
How to build an online store
Get tips for setting up an ecommerce storefront
Take the quiz
Recommendations for your business
Answer three questions and we’ll suggest the right resources for your business.
Not sure where to start? Take our business quiz
Review our FAQ
Fees
Review fees and costs
Standard selling fees
Review selling plan and referral fees
Costs for optional services
Understand costs for optional Amazon services
Costs for Fulfillment by Amazon (FBA)
Get a breakdown of costs for this popular program
Estimate fees and costs
Get an estimate for a product
Preview selling fees, fulfillment costs, and revenue
Compare estimates by fulfillment method
Compare FBA with other fulfillment methods
Get an estimate for your FBA inventory
Preview selling fees and costs for your FBA products
Revenue Calculator
Calculate fees and costs for a product, comparing fulfillment methods.
Not sure where to start? Take our business quiz
Review our FAQ

Get 10% back on your first $50,000 in branded sales. Learn more

Start
Learn how to sell
Registering as a seller
Review steps for creating a seller account
Listing products
Find out how to match or create listings
Pricing products
Understand how to set competitive prices
Fulfilling customer orders
Decide on a fulfillment method
Promoting and advertising
Drive discovery with promotions and ads
Get the New Seller Guide
NewExplore the guide
Generate 6x more first-year sales
Brand Registry
Protect and build your brand
A+ Content
Increase sales with better listings
Fulfillment by Amazon
Outsource shipping, returns, and customer service
New Seller Incentives
Unlock $50,000 using the guide
Watch overview
Introducing the New Seller Guide
Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.
Grow
Optimize your operations
Outsource your supply chain
Get help with shipping, distribution, storage, and fulfillment
Fulfill orders from your own warehouse
Get faster, cheaper, and more accurate deliveries
Launch your brand
Build customer loyalty with brand tools
Reach more customers
Advertise with Amazon
Advertise in and beyond the Amazon store
Sell B2B
Connect with business customers
Sell globally
Sell to Amazon customers worldwide
Outsource your supply chain
Get end-to-end supply chain management for multiple sales channels.
Services
Tools
Find apps and service providers
Find software and service providers
Build your brand
Try Amazon tools to grow brand loyalty
Get feedback and insights
Review customer traffic, sales, and ratings
View all tools
Programs
Simplify your supply chain
Get help with shipping, storage, and fulfillment
Engage with customers
Advertise, promote, and connect with customers
Sell specialty products
Offer handmade, pre-owned, or customized items
View all programs
Amazon Brand Registry
Enroll your brand with Amazon to access a suite of brand-building tools and protection benefits.
Resources
Learning
Seller University
Learn how to sell with Amazon
Blog
Get ecommerce tips and info
Case studies
Read seller success stories
Announcements
Stay up date on events and services
View all resources
Guides
How to sell online
Get an overview for running an ecommerce business
What is ecommerce?
Understand how to launch an online sales channel
Inventory management best practices
Discover how to manage and track your inventory
What is dropshipping?
Find out how to outsource handling and delivery
How to sell books
Learn how to sell books online
How to build an online store
Get tips for setting up an ecommerce storefront
Take the quiz
Recommendations for your business
Answer three questions and we’ll suggest the right resources for your business.
Fees
Review fees and costs
Standard selling fees
Review selling plan and referral fees
Costs for optional services
Understand costs for optional Amazon services
Costs for Fulfillment by Amazon (FBA)
Get a breakdown of costs for this popular program
Estimate fees and costs
Get an estimate for a product
Preview selling fees, fulfillment costs, and revenue
Compare estimates by fulfillment method
Compare FBA with other fulfillment methods
Get an estimate for your FBA inventory
Preview selling fees and costs for your FBA products
Revenue Calculator
Calculate fees and costs for a product, comparing fulfillment methods.
- Select your preferred language
  English - US
  Español - US
  中文 - CN

Quick links:
Selling on Amazon
Fulfillment by Amazon

Case studies

Explore the stories of sellers who’ve found success with Amazon Brand Registry

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Brand Registry
Transparency
Project Zero

Brand Registry

Case study

Transparency

Case study

Groove Life

Groove Life runs rings around counterfeiters with Transparency.

Case study

Kettle & Fire

For Kettle & Fire, Transparency is a not-so-secret ingredient.

Case study

Mindbeast

Transparency is music to Mindbeast’s ears.

Project Zero

Case study

Popfunk

For Popfunk, Project Zero is a brand-protection hero.

Case study

Arduino

For Arduino’s many markets, Project Zero is an anti-counterfeit solution.

Case study

Food Huggers

With Amazon, Food Huggers has IP protection covered.

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Select your preferred language

English - US
Español - US
中文 - CN

Select your preferred language

Learn how to sell

Get the New Seller Guide

Introducing the New Seller Guide

Optimize your operations

Reach more customers

Outsource your supply chain

Tools

Programs

Amazon Brand Registry

Learning

Guides

Recommendations for your business

Review fees and costs

Estimate fees and costs

Revenue Calculator

Start

Learn how to sell

Get the New Seller Guide

Introducing the New Seller Guide

Grow

Optimize your operations

Reach more customers

Outsource your supply chain

Services

Tools

Programs

Amazon Brand Registry

Resources

Learning

Guides

Recommendations for your business

Fees

Review fees and costs

Estimate fees and costs

Revenue Calculator

Select your preferred language

Explore the stories of sellers who’ve found success with Amazon Brand Registry

Brand Registry

Palouse Brand

Taco vs Burrito

Weber

Transparency

Groove Life

Kettle & Fire

Mindbeast

Project Zero

Popfunk

Arduino

Food Huggers

Select your preferred language