Buy online pick-up in store (BOPIS) is a new way for you to reach new customers, expand engagement with your local community and drive increased in-store foot traffic by listing selection in Amazon’s store and having customers come directly to your store to pick up their purchase. You can combine the scale of Amazon with your unique in-store experience, while owning your product listing, images, and content for BOPIS-enabled products. There are no additional fees, and you’ll continue paying a category referral fee
per unit sold and a Professional selling plan fee
. As soon as an Amazon customer purchases a BOPIS item, you will be notified either through Seller Central or API, depending upon your setup, alerting your associates to pick, inspect and set aside the product, creating a positive in-store, pick-up experience for the customer.