Fulfillment by Amazon
Prime Day
For Amazon selling partners, Prime Day is more than just a sales boost—it’s a great way to build awareness and gain traction on new products.
Planning for Prime Day
Plan for high demand and fast turnaround, especially for new and popular items.
During our peak hour, customers were purchasing one Tea Forte product every two seconds.Jurgen NebelungTea Forte
Deals to drive discovery
Shoppers love a good deal. Stack the odds in your favor with an attention-grabbing price tag.
Start advertising
Discover how to build your brand before, during, and after Amazon’s epic shopping event.
Make it exclusive
Prime Exclusive Discounts stand out in search and product pages—and they’re only for Prime members.
Get ready for Prime Day around the world
With over 150 million paid Prime members globally and over 300 million active customer accounts worldwide, you can leverage this global scale to reach more customers on Prime Day.
In 2019, Prime Day surpassed Black Friday and Cyber Monday combined. Prime members shopped in 18 countries around the world which is double the number since the first Prime Day five years ago.
In 2019, Prime Day surpassed Black Friday and Cyber Monday combined. Prime members shopped in 18 countries around the world which is double the number since the first Prime Day five years ago.
Log in to Seller Central to start preparing
How to optimize your account for Prime Day
In this 2022 webinar from Seller University, learn about Prime Day to make the most of increased customer traffic in the Amazon store.
Sell through the seasons
Pro tips for tackling the ups and downs of seasonal inventory on Prime Day, during the holidays, and other events throughout the year.
Pro tip
Don’t stress on storage
When determining storage limits, we account for seasonal sales spikes, recent growth, and popularity of current products.
So many sales, so little time
For starters, determine if your event is just a one-day occurrence or spans an entire season. Then follow this guide, along with your own sales insights, to home in on how much to order, ship, and re-order.
One-day events
With quick turnaround events like Prime Day, send all stock by the due date, then ramp up sales with pre-event campaigns. For best results, calculate expected demand and sales goals well in advance.
Season-long celebrations
From holiday sales to football fandom, longer events give you flexibility to adapt and replenish as you go. To minimize overstock, keep an eye on inventory levels as the season starts to wind down.
Pro tip
Stick with fan favorites
Your customers know best. Keep tabs on trending events and products by staying active on social media.
Leftover inventory—you’ve got options
Once you lock down your timeframe, make sure you have special offers, marketing campaigns, and off-site storage ready to go.
Amazon outlet
Outlet can help you boost sales, improve cash flow, and optimize inventory levels.
Markdowns
For slow-moving items, mark down products within a specific category to drive more discovery.
Buybacks
Negotiate a buyback with your suppliers—this helps ease any risk of buying seasonal products in bulk.
Bulk removal
Save yourself some time and avoid unexpected storage fees with a one-time removal service.
Behind-the-scenes on Prime Day
See how teams from all over the planet delivered for customers in Amazon Prime Day 2017.
Explore what’s in season
Amazon drives discovery of seasonal products year-round. Explore this season’s featured specialty stores to see how we’ve helped products like yours get in front of millions of Prime shoppers.
