FULFILL

Getting shoppers their stuff

When an Amazon customer buys your product, either we can ship the order for you with Fulfillment by Amazon (FBA) or you can ship it yourself. Many Amazon sellers use a mix of Amazon fulfillment and shipping their own orders.
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Family of Amazon customers happily holding the packages they received from an Amazon fulfillment center

Free shipping, storage, removals, and returns

Try Fulfillment by Amazon now and get free shipping to an Amazon fulfillment center, free storage, free removals, and free return processing with the FBA New Selection program (conditions apply).
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Water bottles available through Amazon Prime shipping, and a Prime shipping badge with an “add to cart” button

Aim for fast, free shipping with Prime

Many Amazon customers look for products with the Prime badge because it represents fast, free shipping. Using FBA to ship your products is the easiest way to get the Prime badge for most offers.

You sell it, we ship it

Fulfillment by Amazon (FBA)

Illustrated woman standing in front of boxes on a conveyor belt in an Amazon fulfillment center

How Fulfillment by Amazon works

When you sign up to sell on Amazon, you’re automatically enrolled in FBA for free. If you decide to go that route, you’ll send inventory to Amazon fulfillment centers, and we’ll handle shipping, customer service, refunds, and returns for those products. You can track your FBA inventory in Seller Central.
Learn more about Fulfillment by Amazon

Benefits of Fulfillment by Amazon

Amazon handles the logistics so you can handle what matters most to you.
  • Eliminate your fulfillment headaches and get help scaling your business.
  • Outsource storage, customer service, and returns.
  • Offer free one- or two-day shipping to Prime members.
  • Display the Prime badge on eligible products.
  • Improve your chance of winning the featured offer spot on detail pages.
There’s no minimum number of units and no obligation to use FBA for all your products. You have the freedom to customize your strategy to meet your ecommerce business’ needs.
Download the Getting Started with FBA guide
SUCCESS STORIES

Capitalizing on year-end demand

01/03

Staying nimble with FBA

FBA is his cup of tea

Pre-FBA vs. post-FBA we’ve experienced about a 260% increase in our sales.
Billy ThompsonThompson Tees
I can depend on FBA to keep my income constant.
Marcia Asuncion RicchiutiKahili Creations
Within a couple months we tripled our sales by just offering FBA with that Prime badge.
Thomas EgbertFusion Teas

Tour a fulfillment center

Amazon has 175 fulfillment centers around the world ready to store and ship your products with FBA.

You sell it, you ship it

Fulfillment by Seller

Man pulling packages on a trolley in an Amazon fulfillment center with a superimposed illustration of an inventory list

When to handle orders yourself

Fulfillment by seller might be right if your products aren’t ideal for FBA—for instance, hazardous goods that don’t meet fulfillment center requirements or seasonal products that would incur excessive storage fees. Also, you may not need FBA if you already have a logistics network in place.

In cases like these, fulfillment by seller allows you to:
  • Keep your inventory on hand
  • Use your own packaging or labels
  • Stay profitable on products with tighter margins
  • Offer products that are eligible for sale on Amazon, but ineligible for FBA
Learn about other ecommerce fulfillment options

Amazon's drop shipping policy

Drop-shipping is when you enlist a third-party to fulfill orders on your behalf. Amazon has very specific policies around this practice. If it’s a method you intend to use, make sure to follow these requirements to avoid losing your selling privileges.
View drop shipping policy
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Amazon's drop-shipping policy

Drop-shipping is when you enlist a third-party to fulfill orders on your behalf. Amazon has very specific policies around this practice. If it’s a method you intend to use, make sure to follow these requirements to avoid losing your selling privileges.
  • Be the seller of record of your products.
  • Identify yourself as the seller of your products on all packing slips, invoices, external packaging, and other information included or provided in connection with them.
  • Remove any packing slips, invoices, external packaging, or other information identifying a third-party drop-shipper prior to shipping the order.
  • Be responsible for accepting and processing customer returns of your products.
  • Comply with all other terms of your seller agreement and applicable Amazon policies.
Examples of drop-shipping that are NOT permitted:
  • Purchasing products from another online retailer and having that retailer ship directly to customers; or
  • Shipping orders with packing slips, invoices, external packaging, or other information indicating a seller name or contact information other than your own.
Failure to comply with these requirements may result in the suspension or removal of your selling privileges.

Learn More about fulfillment

Fulfillment

What is FBA?

Fulfillment by Amazon can help you scale your business and reach more customers.

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Seller University

How FBA works

Get a basic understanding of the Fulfillment by Amazon (FBA) process.

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Seller University

Fulfilling orders

Learn about the different ways that you can fulfill your Amazon orders and delight customers.

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See more from Seller University on YouTube
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