See how teams from all over the planet delivered for customers in Amazon Prime Day 2017.
Sell through the seasons
Pro tips for tackling the ups and downs of seasonal inventory on Prime Day, during the holidays, and other events throughout the year.
Don’t stress on storage
When determining storage limits, we account for seasonal sales spikes, recent growth, and popularity of current products.
So many sales, so little time
For starters, determine if your event is just a one-day occurrence or spans an entire season. Then follow this guide, along with your own sales insights, to home in on how much to order, ship, and re-order.
With quick turnaround events like Prime Day, send all stock by the due date, then ramp up sales with pre-event campaigns. For best results, calculate expected demand and sales goals well in advance.
From holiday sales to football fandom, longer events give you flexibility to adapt and replenish as you go. To minimize overstock, keep an eye on inventory levels as the season starts to wind down.
Your customers know best. Keep tabs on trending events and products by staying active on social media.
Leftover inventory—you’ve got options
Once you lock down your timeframe, make sure you have special offers, marketing campaigns, and off-site storage ready to go.
Outlet can help you boost sales, improve cash flow, and optimize inventory levels.
For slow-moving items, mark down products within a specific category to drive more discovery.
Negotiate a buyback with your suppliers—this helps ease any risk of buying seasonal products in bulk.
Save yourself some time and avoid unexpected storage fees with a one-time removal service.
Thompson Tee wins the holidays
As small business owners, Billy Thompson and Randy Choi are always adapting. When inventory issues held back their 2017 holiday sales, the partners rebuilt their marketing strategy and increased holiday sales by 23%.
Explore what’s in season
Amazon drives discovery of seasonal products year-round. Explore this season’s featured specialty stores to see how we’ve helped products like yours get in front of millions of Prime shoppers.
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