With over 150 million paid Prime members globally and over 300 million active customer accounts worldwide, you can leverage this global scale to reach more customers on Prime Day.
In 2019, Prime Day surpassed Black Friday and Cyber Monday combined. Prime members shopped in 18 countries around the world which is double the number since the first Prime Day five years ago.
See how teams from all over the planet delivered for customers in Amazon Prime Day 2017.
Sell through the seasons
Pro tips for tackling the ups and downs of seasonal inventory on Prime Day, during the holidays, and other events throughout the year.
Quip tip:
Don’t stress on storage
When determining storage limits, we account for seasonal sales spikes, recent growth, and popularity of current products.
So many sales, so little time
For starters, determine if your event is just a one-day occurrence or spans an entire season. Then follow this guide, along with your own sales insights, to home in on how much to order, ship, and re-order.
One-day events
With quick turnaround events like Prime Day, send all stock by the due date, then ramp up sales with pre-event campaigns. For best results, calculate expected demand and sales goals well in advance.
Season-long celebrations
From holiday sales to football fandom, longer events give you flexibility to adapt and replenish as you go. To minimize overstock, keep an eye on inventory levels as the season starts to wind down.
Quip tip:
Fan favorites
Your customers know best. Keep tabs on trending events and products by staying active on social media.
Leftover inventory—you’ve got options
Once you lock down your timeframe, make sure you have special offers, marketing campaigns, and off-site storage ready to go.
Amazon outlet
Outlet can help you boost sales, improve cash flow, and optimize inventory levels.
As small business owners, Billy Thompson and Randy Choi are always adapting. When inventory issues held back their 2017 holiday sales, the partners rebuilt their marketing strategy and increased holiday sales by 23%.
Explore what’s in season
Amazon drives discovery of seasonal products year-round. Explore this season’s featured specialty stores to see how we’ve helped products like yours get in front of millions of Prime shoppers.
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