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If your business is based in Australia and you want to sell to US customers on Amazon.com, see our US selling guide for global sellers.
Global Selling
Expand to Australia
Expand your reach by selling to Amazon customers in Australia.
Why expand to Australia?
Australia is a major ecommerce opportunity. With a population of over 26 million and an increasing number of people shopping online, it can be an opportunity to reach international customers without having to update products, packaging, or services for translation. By expanding with programs like Fulfillment by Amazon (FBA) and Amazon Ads, you can help drive sales on Amazon.com.au.
Accelerate sales with Amazon's global brand
The Amazon brand can help you attract more customers. We continue to reach new customers around the world and were ranked the most trusted brand by US consumers in 2022.
Grow and diversify your sales
Reduce the impact of fluctuating sales periods by taking advantage of busy shopping seasons in other countries.
Simplify global expansion
Streamline your global operations with cross-listing, supply chain solutions, vetted global shipping providers, and automatic currency conversion.
23+ million
Expected ecommerce users by 2029
65%+
Of population buying online in 2024
$2,205
Average spend per customer in 20241
Did you know?
The New Seller Guide can help you launch in Australia
Speed matters—and for Amazon sellers the first 90 days are especially critical. That’s why we invented the New Seller Guide, a set of brand, logistics, pricing, and promotional services that are backed by data science and designed to fuel the growth of your business—whether you’re new to Amazon or just new to selling in Australia.
Sellers who use the New Seller Guide can take advantage of over $50,000 in New Seller Incentives in both the US and Australia.
Sellers who use the New Seller Guide can take advantage of over $50,000 in New Seller Incentives in both the US and Australia.
Explore demand in Australia
Selling globally can be a big step. That’s why we provide insights and recommendations to help you understand customer demand in each country. Log in to Seller Central to explore tools like Marketplace Product Guidance and the Sell Globally dashboard.
"In Australia, we expect Amazon to grow significantly in the next five years, particularly in the smaller, lower-priced consumable goods category, we are still in the early stages of our Amazon journey in Australia, but we're confident in its potential."
Mark Mitchinson
VP of New Ventures
Ready to expand to Australia?
To start selling in Australia, you’ll follow a few basic steps. You can review detailed guidance in our global expansion guide.
Step 1: Create your selling account
If you already sell on Amazon.com with a Professional selling account, create an Australia account.
If you’re new to Amazon and want to sell in the US and Australia, first create a North America and Brazil unified account. Then use your Sell Globally dashboard in Seller Central to create an Australia account.
If you’re new to Amazon and want to sell in the US and Australia, first create a North America and Brazil unified account. Then use your Sell Globally dashboard in Seller Central to create an Australia account.
Step 2: Select your products
Explore Amazon product categories in Australia, then select the products you want to sell. You can use the Best Sellers lists in the Amazon Australia store to understand which products might be popular.
Step 3: Complete requirements
Review taxes and regulations and requirements for product compliance, safety, and listing in Australia.
You can use our Manage Your Compliance and Compliance Reference tools to help navigate product requirements. The Service Provide Network can also help you find Amazon-vetted experts who offer competitive rates.
You can use our Manage Your Compliance and Compliance Reference tools to help navigate product requirements. The Service Provide Network can also help you find Amazon-vetted experts who offer competitive rates.
Step 4: List your products
If you already sell on Amazon.com, you can use the Build International Listings tool to cross-list your products in our Australia store.
If you’re listing products with Amazon for the first time, you can match offers to existing products detail pages or create new pages on Amazon.com. Then you can use Build International Listings to cross-list in our Australia store.
If you’re listing products with Amazon for the first time, you can match offers to existing products detail pages or create new pages on Amazon.com. Then you can use Build International Listings to cross-list in our Australia store.
Don't have an Amazon selling account yet?
Step 5: Ship inventory and fulfill orders
You have two basic options when it comes to getting Australia-based customers their stuff:
- Export inventory to Amazon fulfillment centers in Australia and use Fulfillment by Amazon (FBA) to store, pack, and ship customer orders.
- Ship orders to customers directly using a suite of solutions we call Fulfilled by Merchant. We offer a network of vetted providers for global shipping that offer discounted rates.
Step 6: Manage your business
Use solutions in Seller Central to manage and automate your global operations. We offer a variety of tools and programs to help you run your business, reach new customers, and grow your sales. That includes Amazon Vine, a program that helps generate high-quality customer reviews.
Frequently Asked Questions
How much does it cost to sell to Australia from the US?
Costs for selling with Amazon vary by store and product. They can also depend on the tools, programs, and services you select.
Selling plan fees
There are separate Professional selling plan fees for an Australia account and North America and Brazil unified account. However, if you link global Amazon selling accounts, your monthly fee will be either the equivalent of USD 39.99 per month or the sum of the selling plan fees for each region and country in which you have active listings, whichever is lower.
Referral fees
Referral fees vary by product category. For every item sold, you’ll pay a percentage of the total price or a minimum amount, whichever is greater. View referral fees for the US and Australia.
Costs for optional services
In addition to selling fees, you might have added costs if you use certain optional tools and programs like Fulfillment by Amazon (FBA) or Amazon Ads. Ultimately, you get to control the cost of selling in the Amazon store by selecting the programs, tools, and services that are right for your business.
Selling plan fees
There are separate Professional selling plan fees for an Australia account and North America and Brazil unified account. However, if you link global Amazon selling accounts, your monthly fee will be either the equivalent of USD 39.99 per month or the sum of the selling plan fees for each region and country in which you have active listings, whichever is lower.
Referral fees
Referral fees vary by product category. For every item sold, you’ll pay a percentage of the total price or a minimum amount, whichever is greater. View referral fees for the US and Australia.
Costs for optional services
In addition to selling fees, you might have added costs if you use certain optional tools and programs like Fulfillment by Amazon (FBA) or Amazon Ads. Ultimately, you get to control the cost of selling in the Amazon store by selecting the programs, tools, and services that are right for your business.
Can I sell the same products in the US and Australia?
Product requirements vary by country. You should review taxes and regulations for each country you plan to sell in:
You should also review specific requirements for product compliance, safety, and listing in the US and Australia. You can use our Compliance Reference and Manage Your Compliance tools to navigate product requirements.
How do I manage international taxes?
Before you begin to sell in a new country, you should explore how taxes and regulations might affect your business:
If you’d like assistance with taxes, you can use our Service Provider Network to find an expert.
Do I need an Australia-based business or legal entity to sell with Amazon in Australia?
If you’re a business outside Australia, you may not be required to form an Australia-based company to sell your products in Australia. Depending on the specifics of your business and your sales strategy, however, it may be advantageous to do so.
Can I use Amazon’s fulfillment centers in Australia to fulfill my non-Amazon orders?
Yes. Just like in the US, Amazon’s Australia Multi-Channel Fulfillment (MCF) service helps you grow your Australia-based business both in and beyond the Amazon store.
Ready to expand to Australia?
Use best-in-class tools and programs to sell in a store that customers trust.
1Statistica, May 2024
