Global Selling
Sell worldwide with Amazon
Expand your reach by selling to Amazon customers in other countries. Sell globally from the US. Or sell from another country to US customers shopping on Amazon.com.
Why Global Selling?
Connect with customers around the world using Amazon tools and services.
Accelerate sales with Amazon's global brand
The Amazon brand can help you attract more customers. We continue to reach new customers around the world and were ranked the most trusted brand by US consumers in 2023.
Grow and diversify your sales
Reduce the impact of fluctuating sales periods by taking advantage of busy shopping seasons in other countries. We provide tools you can use to explore customer search patterns and demand.
Simplify global expansion
Streamline your global operations with cross-listing, supply chain solutions, vetted global shipping providers, and a digital wallet or automatic currency conversion.
How does Global Selling work?
Whether you’re selling globally from the US or reaching US customers from across the border, Global Selling involves the same basic steps:
- Create a North America and Brazil unified selling account and any other regional or country-specific accounts, if needed.
- Select the products you want to sell in each country.
- Complete requirements for taxes, regulations, compliance, safety, and listing.
- List your products in each country.
- Ship inventory and fulfill customer orders.
- Manage and automate your global business with Amazon tools and programs.
"We thought, if we succeed on Amazon US, we can succeed over the world. We achieved 107% year-over-year growth for five consecutive years since we started selling on Amazon."
Youngjo Kim
"Amazon Canada has been a game-changer for us. Within months it accounted for over 10% of our US Sales which has been incredible! Because the customers are so similar to the US, I think most products that do well on Amazon US will thrive on Amazon CA!"
Leslie Pierson
Sell globally from the US
Start selling in the Americas, Europe, the Asia-Pacific, and the Middle East and North Africa.
Sell in the Americas
Use a North America and Brazil unified account to reach Amazon customers in the US, Canada, Mexico, and Brazil.
Learn more about selling:
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Sell to Europe
Use a Europe account to reach Amazon customers in 28 countries.
Learn more about selling:
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Sell to the Asia-Pacific
Use country-specific Asia-Pacific accounts to reach Amazon customers in Australia, India, Japan, and Singapore.
Learn more about selling:
Learn more about selling:
Sell to the Middle East and North Africa
Use country-specific Middle East and North Africa accounts to reach Amazon customers in the United Arab Emirates, Saudi Arabia, and Egypt.
Learn more about selling:
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Hear from other global sellers
“We manufacture our products in Coimbatore and sell them in USA, UK, Germany and France. This has been possible only through Amazon.”
Srinivasan
CEO, Atmos Green
"[Fulfillment by Amazon] is easy, it’s scalable, and gives a lot of trust.”
Dimitri O
Co-founder, Loop Earplugs
Sell to US customers from another country
Start selling to customers in the US, plus Canada, Mexico, and Brazil. You can also sell in Europe, the Asia-Pacific, and the Middle East and North Africa.
Review our US selling guides
Sell to the US only
Use a North America and Brazil unified account to reach US customers shopping on Amazon.com.
Learn more about selling:
Learn more about selling:
Sell to the US, plus Canada and Latin America
Use a North America and Brazil unified account to reach customers in the US and Latin America.
Learn more about selling:
Learn more about selling:
Sell to the US, plus Europe or the Asia-Pacific
Use a regional Europe account and country-specific accounts for the Asia-Pacific to reach Amazon customers in those regions. Then create a North America and Brazil unified account to reach customers in the US.
Learn more about selling:
Learn more about selling:
Sell to the US, plus the Middle East and North Africa
Use country-specific accounts for the Middle East and North Africa to reach Amazon customers in those regions. Then create a North America and Brazil unified account to reach customers in the US.
Learn more about selling:
Learn more about selling:
See how global customers shop
Wondering what Amazon stores look like for other countries? Visit each of our retail destinations to explore how shoppers find, compare, and purchase products in the Americas, Europe, the Asia-Pacific, and the Middle East and North Africa.
Learn how to sell globally
Frequently Asked Questions
How do I sell within Europe, the Asia-Pacific, or the Middle East and North Africa?
How much does it cost to sell globally to or from the US?
Costs for selling with Amazon vary by store and product. They can also depend on the tools, programs, and services you select.
Selling plan fees
There are separate Professional selling plan fees for Americas and Europe regional accounts, and for country-specific accounts for the Asia-Pacific and Middle East and North Africa. However, if you link global Amazon selling accounts, your monthly fee will be either the equivalent of USD 39.99 per month or the sum of the selling plan fees for each region and country in which you have active listings, whichever is lower.
Referral fees
Referral fees vary by product category. For every item sold, you’ll pay a percentage of the total price or a minimum amount, whichever is greater.
View referral fees by Amazon store:
Selling plan fees
There are separate Professional selling plan fees for Americas and Europe regional accounts, and for country-specific accounts for the Asia-Pacific and Middle East and North Africa. However, if you link global Amazon selling accounts, your monthly fee will be either the equivalent of USD 39.99 per month or the sum of the selling plan fees for each region and country in which you have active listings, whichever is lower.
Referral fees
Referral fees vary by product category. For every item sold, you’ll pay a percentage of the total price or a minimum amount, whichever is greater.
View referral fees by Amazon store:
Costs for optional services
In addition to selling fees, you might have added costs if you use certain optional tools and programs like Fulfillment by Amazon (FBA) or Amazon Ads. Ultimately, you get to control the cost of selling in the Amazon store by selecting the programs, tools, and services that are right for your business.
In addition to selling fees, you might have added costs if you use certain optional tools and programs like Fulfillment by Amazon (FBA) or Amazon Ads. Ultimately, you get to control the cost of selling in the Amazon store by selecting the programs, tools, and services that are right for your business.
Can I sell the same products in every country?
Product requirements vary by country. You should review taxes and regulations for each country you plan to sell in:
- US tax and regulatory considerations
- Canada tax and regulatory considerations
- Mexico tax and regulatory considerations
- Brazil tax and regulatory considerations
- Europe tax and regulatory considerations
- Australia Goods and Services Tax
- India tax and regulatory considerations
- Japan tax and regulatory considerations
- Singapore Goods and Services Tax
You should also review specific requirements for product compliance, safety, and listing in for each country you plan to sell in. You can use our Manage Your Compliance and Compliance Reference tools to navigate product requirements.
Review product compliance, safety, and listing by Amazon store:
Review product compliance, safety, and listing by Amazon store:
How do I manage international taxes?
Before you begin to sell in a new country, you should explore how taxes and regulations might affect your business:
- US tax and regulatory considerations
- Canada tax and regulatory considerations
- Mexico tax and regulatory considerations
- Brazil tax and regulatory considerations
- Europe tax and regulatory considerations
- Australia Goods and Services Tax
- India tax and regulatory considerations
- Japan tax and regulatory considerations
- Singapore Goods and Services Tax
If you’d like assistance with taxes, you can use our Service Provider Network to find an expert.
Do I need a US business or legal entity to sell with Amazon in the US?
If you’re a business outside the US, you may not be required to form a US company to sell your products in the US. Depending on the specifics of your business and your sales strategy, however, it may be advantageous to do so.
Do my product reviews from Amazon.com carry over to global Amazon stores?
If you already sell with Amazon, in many cases your customer product reviews will be carried over to other global stores and automatically translated.
Get ready to go global
Yes, you can do it—and we're here to help.
