This guide is for sellers based in mainland China, Hong Kong, and Taiwan. If your business is based in the US, see our US guide for beginners.
Global Selling
How to sell from China to the US
Learn how to sell from China to Amazon customers in the US. Find out how to create an Amazon selling account, list products, and select shipping and fulfillment methods.
Want more information about selling from China to the US?
Visit gs.amazon.com or download our North America guide for China sellers.
Ready to sell in the US?
Step 1: Decide what to sell
When choosing products to sell in the US, start by reviewing US taxes and regulations. You should also review Amazon requirements for product compliance, safety, and listing. Use our Compliance Reference tool to navigate product requirements.
Next, explore Amazon product categories in the US. Some of our most popular US categories are electronics, clothing, beauty, computers, healthcare, home improvement, toys, and small household appliances. Note that while some of our categories are open to all sellers, some require a Professional selling plan, some require approval from Amazon, and some can’t be sold by third-party sellers.
Next, explore Amazon product categories in the US. Some of our most popular US categories are electronics, clothing, beauty, computers, healthcare, home improvement, toys, and small household appliances. Note that while some of our categories are open to all sellers, some require a Professional selling plan, some require approval from Amazon, and some can’t be sold by third-party sellers.
Note: If a product is part of a brand, your ability to list and sell it in the Amazon store may depend on your relationship with the brand. Learn more
Use the Amazon Brand Name Generator
This AI tool provides localized brand name suggestions. All suggestions have been preliminarily checked with the US Patent and Trademark Office (USPTO), saving you time and improving efficiency.
Step 2: Create a selling account
To sell from China to the US, you should create a Professional North America and Brazil unified selling account. You’ll be able to use this account to sell in the US, plus Canada, Mexico, and Brazil.
Collect required materials
Before creating your selling account, make sure you gather the following:
Contact information
We recommend providing contact information for a person legally responsible for your business. Make sure the information you provide is valid, accurate, and up to date:
- Contact person's email address
- Contact person's phone number
- Contact person’s proof of residential address in mainland China, Hong Kong, Taiwan, or the US dated from the last 180 days (for example, a bank or credit card statement)
- Company address and phone number
Business documents
You must provide both original and color-scanned business documents, which vary based on your company’s location:
For companies in mainland China
For companies in mainland China
- Company business license (individual business licenses are not accepted)
For companies in Hong Kong, China
- Business registration certificate
For companies in Taiwan
- Limited company establishment registration form
- Registration form for the establishment of a joint-stock company
- Registration form for changes to a limited company
- Registration form for changes to a joint-stock company
- Approval letter for sole proprietorship registration
- Approval letter for partnership business
- Limited partnership establishment/change registration form
- Unlimited company establishment/change registration form
- Registration form for establishment of/change to a limited partnership
- Registration form for establishment of/change to a closed joint-stock company
ID card or passport
You must provide both an original and color-scanned ID card or passport issued by mainland China, Hong Kong, or Taiwan:
- The ID card or passport must be for a legal representative of your business.
- The name on the ID card or passport must be consistent with the name of the legal representative on your business license.
- The name on the ID card or passport must match the name on the Amazon account exactly.
- The ID card or passport must be valid (not expired).
Internationally chargeable credit or debit card
- VISA, MasterCard, or American Express (AMEX) (virtual credit or debit cards are not accepted)
You must:
- Activate the payment function in the currency of the country of sale. If you sell in multiple countries, we recommend using a credit or debit card that supports multi-currency payments.
- Make sure your credit or debit card has not expired and has sufficient spending limits. Make sure there are no restrictions on online or mail-order payments
Bank account
We use your bank information to provide payment. We recommend providing one of the following:
- Domestic bank account
- Third-party compliance service provider
- Overseas or Hong Kong bank account
Create your account
After gathering all required materials, you’ll be ready to provide the inputs to create your selling account. We’ll guide you through the process step by step.
You can stop and continue registration at any time, saving your progress using your email and password. If you encounter an issue during registration, select Get Support.
You can stop and continue registration at any time, saving your progress using your email and password. If you encounter an issue during registration, select Get Support.
Verify your identity
After providing information about your contact person and your business, you’ll be prompted to upload the following documents:
- A color-scanned copy or photo of an ID card or passport of a legal representative of your business
- A color-scanned copy or photo of the company business license (sellers in mainland China or Hong Kong only)
Next, you’ll be prompted to do one of the following using your original documents:
- Take a photo of your face and ID card or passport. Sellers in mainland China must also include their business license in the photo. This may be the fastest option because you can complete it without assistance from an Amazon associate.
- Record a video of your face and ID card or passport. Sellers in mainland China must also include their business license in the video. An Amazon associate will review the video to verify your identity.
In some cases, you’ll also need to verify your business address:
- Amazon will mail a postcard to the business address you provide. The postcard will include a verification code. Enter the verification code in the address-verification field as soon as possible. If you don’t receive a postcard after seven days, click Send again (up to three times).
Set up your account
After you create your selling account and verify your identity, you should confirm and configure settings for your business, including preferences for shipping and returns. You’ll also complete a self-service tax interview, which will create the appropriate tax form on your behalf.
Note: Amazon may conduct a secondary review of some selling accounts. Review selling account guidelines
Step 3: Enroll your brand
If you’re new to Amazon and are the rights owner for an eligible brand, we recommend enrolling it in Amazon Brand Registry before you list your products. Brand Registry is free and provides sellers with a suite of additional selling benefits and protection tools, including Brand Analytics, A+ Content, Brand Stores, and Manage Your Experiments.
You only need to meet two basic requirements to enroll:
You only need to meet two basic requirements to enroll:
- Brand name and logo: Have a logo that includes your brand name permanently affixed to your products or packaging.
- Trademark: Have a pending or registered trademark for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store.
After a single country’s trademark has been approved by Brand Registry, you’ll have a global account that can be used for every Amazon store worldwide.
Step 4: List your products
You can match offers to existing product detail pages in our US store, or you can create new pages. Then you can use Build International Listings to cross-list in other Amazon stores. For example, you can list on Amazon.com, then cross-list on Amazon.ca, Amazon.com.mx, and Amazon.com.br.
Step 5: Ship inventory and fulfill customer orders
You have two basic options when it comes to getting US customers their stuff:
- Fulfilled by Merchant: Ship orders to customers yourself using a suite of solutions. We offer a network of vetted providers for global shipping that offer discounted rates.
- Fulfillment by Amazon (FBA): Let Amazon store, pick, pack, and ship orders on your behalf while taking care of returns and customer service. You can use Amazon Global Logistics (AGL), Seller Export & Delivery (Amazon SEND), and our Partner Carrier program (PCP) to ship your inventory to Amazon’s distribution and fulfillment network in the US. Ship your inventory to Amazon Warehousing and Distribution (AWD) to enjoy low-cost bulk storage, or send it directly to FBA.
Try exclusive services and solutions
Self-paced online courses
Amazon Seller Encyclopedia is available 24/7 to learn on your time and at your own pace.
Official live classes
Amazon account managers and instructors provide live, hands-on selling courses for beginners and established sellers.
Paid premium courses
Get training from certified instructors—online and in person—for beginners and established sellers by certified instructors.
Dedicated account manager service
Amazon provides operation optimization solutions to help sellers layout global business depending on the seller's business scale and category.
Seller Training Center
Amazon's first comprehensive seller training center, the Asia-Pacific Seller Training Center in Hangzhou, China, is committed to providing one-stop, world-class training services for Asia-Pacific sellers.
Frequently Asked Questions
Account registration
How do I close my account if I accidentally registered or no longer need it?
Contact Seller Support to close your account.
If you choose to close your account, use the gear icon in Seller Central to open the settings menu and select Account Info. Then select Account management on the left-hand side and select Close account. Complete all the required fields and select Send to submit your request. We will then contact you for assistance. You will receive a confirmation email once your account has been closed, or an email detailing why your account can't be closed at this time with any additional required steps. Note that you must close each regional or country-specific account individually: North America, Europe, Japan, and Australia.
You can also contact Seller Support to close your account.
If you choose to close your account, use the gear icon in Seller Central to open the settings menu and select Account Info. Then select Account management on the left-hand side and select Close account. Complete all the required fields and select Send to submit your request. We will then contact you for assistance. You will receive a confirmation email once your account has been closed, or an email detailing why your account can't be closed at this time with any additional required steps. Note that you must close each regional or country-specific account individually: North America, Europe, Japan, and Australia.
You can also contact Seller Support to close your account.
Can I stop and complete registration later?
Yes, you can save your progress to complete registration at your convenience by logging in with the email address and password you used to created your account.
Are international dual-currency cards with UnionPay and Visa logos permitted?
We recommend using a single currency card with the logo of an overseas credit card organization such as VISA or Mastercard. Ensure that the account is opened in the local currency of the destination country, has sufficient credit, is valid (not expired), and has no payment restrictions. Do not use virtual credit or debit cards.
Can deposit methods be made using third-party service accounts?
Yes, but if you are using a third-party service account, please select United States in the "Bank Address" column of the deposit method.
Can tax information be skipped?
No. Our US tax audit is a self-service review process that guides you through entering your identifying information to confirm whether your account is subject to US taxes. Most of the inputs are pre-populated from the information you provide during registration, so make sure to provide all required information. Chinese sellers must also complete this review process to complete the registration process.
If I have successfully registered a US account, do I need to register another account to enter Canada, Mexico, or Brazil?
No. With a North America Unified Account, you can sell in the US, Canada, Mexico, and Brazil for the same subscription fee.
Identity verification
What is the difference between taking a photo of my face and recording a video of my face during the identity verification process?
When you select Take a photo of your face, Amazon uses facial recognition technology to complete identity verification. When you select Record a video of your face, an Amazon associate will review a video to verify your identity. Both options can be completed without an appointment, but submitting a photo may be faster because it doesn’t require review by an Amazon associate.
Is the person whose name is on the business license required to take the photo or video?
No, but we recommend the legal representative for your business complete identify verification because it can help complete the process faster.
If the legal representative for your business can’t participate in-person in the identify verification process, they can authorize a representative from the business to complete verification on their behalf. To complete verification by video call, the representative needs to log in to Seller Central within two business days of completing registration and select Verify using a video call to schedule an appointment.
Note: If you are authorized to complete verification on behalf of the business license holder and your name is not on the business license, make sure that you have both your ID and the ID of the business license holder during identity verification.
If the legal representative for your business can’t participate in-person in the identify verification process, they can authorize a representative from the business to complete verification on their behalf. To complete verification by video call, the representative needs to log in to Seller Central within two business days of completing registration and select Verify using a video call to schedule an appointment.
Note: If you are authorized to complete verification on behalf of the business license holder and your name is not on the business license, make sure that you have both your ID and the ID of the business license holder during identity verification.
What are the technical requirements for recording a video of your face during identify verification?
Make sure your device has a working, front-facing camera and that your internet connection is stable and reliable. If the quality of the images or video captured during the verification is low, you will be prompted to repeat the process.
I accidentally exited Record a video of your face or Take a photo of your face page during verification. Can I log back in to continue the process?
Yes, you can log back in and record a new video or take a new photo. Make sure to log in using the same email and password used to register your Seller Central account. If you see Select a Merchant and Marketplace or Select an Account, select United States.
Shipping and delivery
What methods can I use to ship when an order is placed on Amazon in the United States?
Sellers have a variety of delivery options, including Amazon fulfillment solutions. For example, Fulfillment by Amazon (FBA) is a service that allows you to outsource order fulfillment to Amazon. You can set up FBA delivery in Seller Central and ship inventory to Amazon fulfillment centers in the US using the first-mile delivery service of an official service provider or third-party company.
You can also fulfill orders through self-fulfillment, which requires you to pack and ship the order after the customer places it. You will need to enter a tracking code so that consumers can check the progress of the shipment.
You can also fulfill orders through self-fulfillment, which requires you to pack and ship the order after the customer places it. You will need to enter a tracking code so that consumers can check the progress of the shipment.
Are there any official logistics service providers?
You can use Amazon Global Logistics (AGL), Seller Export & Delivery (Amazon SEND), and our Partner Carrier program (PCP) to ship your inventory to Amazon’s distribution and fulfillment network in the US. Ship your inventory to Amazon Warehousing and Distribution (AWD) to enjoy low-cost bulk storage, or send it directly to FBA.
You can also use the Service Provider Network to find third-party logistics providers vetted by Amazon. Select the service you need (for example, international delivery) to learn about the service's partners.
You can also use the Service Provider Network to find third-party logistics providers vetted by Amazon. Select the service you need (for example, international delivery) to learn about the service's partners.
Are there any discount programs for new FBA sellers?
The FBA New Selection program provides special rates to help sellers add new products with FBA.
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