GLOBAL SELLING

Sell in India

Start selling in India with no monthly subscription fee

Already selling on Amazon.com?

Expand to India

 

New to Amazon?

Get started

 

Why expand to India?

India is one of the world’s fastest growing economies, with over a billion people, over 620 million of them using the internet, and 74% of those users shopping online. Start selling today and expand your business to an attractive $70 billion market segment. And for a limited time, get started with no monthly subscription fee.

Reach millions of additional customers

Amazon’s India marketplace will help you reach tens of millions of new customers from India.

Diversify your revenue stream

Strengthen your cash flow. Protect yourself from sales fluctuations on Amazon.com and take advantage of India's holiday seasons and peak sales periods.

Let Amazon handle the details

Leverage our state-of-the-art logistics, powerful tools, and world-class customer service to simplify international selling, so you can concentrate on expanding your business.

Be part of the world’s fastest-growing large economy

India's scale is extraordinary. According to DFAT Australia, by 2025, one-fifth of the world's working age population will be Indian. By 2030, there will be over 850 million internet users in India. By 2035, India's five largest cities will have economies of comparable size to middle-income countries today.

You don’t have to speak Hindi

Amazon offers many language support options for managing your sales, customer service, and translations. Your products may even already be listed on Amazon.in, which will allow you to launch even faster.
LIMITED TIME OFFER

Start selling with no monthly subscription fee

For a limited time, you can start selling in India without the monthly fee for a Professional seller account, only paying the associated fees for items sold in the Amazon.in store.

How to expand

Sell from your location in 4 easy steps

You can start selling in India under the MFN model (Merchant Fulfillment Network), also known as fulfillment by seller. In this model, the seller ships the orders directly from their own homes, businesses, or warehouses, contracting directly with logistic providers or fulfillment services. Read more details in the FAQ section.

Partner with Indian sellers for Prime offers

The Global Trade (GT) team from Amazon India helps connect brands to a network of Indian sellers who will work with them on listing their selection in the FBA model (Fulfilled by Amazon). The GT team offers solutions to help “build” the brand through marketing and merchandising initiatives on Amazon.in.

Start selling on Amazon in India

Step 1

Decide what to sell
Understand the requirements (regulations & category requirements) for selling your product in India through Amazon.in. Amazon’s third-party service providers can help you handle these requirements.

Step 2

Register and List
Once you register for a seller account in India, you will need to complete seller identity verification, complete the carrier onboarding step, and update your bank details.

Begin adding products in India by finding existing listings or creating new listings. To Register as an FBA seller, refer to the FAQ section below.

Step 3

Ship and fulfill
With the MFN (seller-fulfilled delivery) option you can start selling right away, shipping your product once a customer places an order.

Step 4

Manage your business
Use Amazon tools like Global Sales Summary, Amazon Currency Converter, Sponsored Products, and Lightning Deals to build your business in India

Frequently Asked Questions

Get answers to the frequently asked questions about selling in India.
How can I start selling in India?
You can start selling in India through the MFN (Merchant Fulfillment Network) or FBA (Fulfilled by Amazon) model. The registration process for each model is different for the India store.

To sell in India through MFN

Start selling

 

To sell in India through FBA

Contact us

 

What details do I need to provide to register as a seller on Amazon.in via MFN?
You will need to provide the following information/documents throughout the registration process:
  • Business name and business address
  • Contact details – email and phone number
  • Documents:
    • Business license – with business name and registered business address
    • Valid National ID with Photo ID (passport/ voter’s ID/ driver’s license)
    • Carrier contract ID with an Amazon approved carrier
What can I sell in India?
You can sell and create listings for all your North American products and for any new products, but certain categories are restricted and require prior approval before you can start selling.

Amazon product categories include: Apparel, Automotive, Baby Products, Batteries, Beauty, Books, Consumables, Consumer Electronics (including Cameras and Video Games - Consoles), Digital Accessories (including Mobile Accessories, Electronics Accessories and PC Accessories), Groceries, Home, Jewelry, Kitchen, Luggage, Mobile Phones, Movies, Musical Instruments, Office and Stationary, Personal Care Appliances, Personal Computers, Pet Supplies, Software, Shoes and Handbags, Tablets, Toys, Video Games (Consoles and Games), and Watches.
Do I need to partner with an Indian company to sell in India?
No, you don’t need a partner for the MFN model, also known as fulfillment by seller, and can start selling in India directly. In this model, the seller ships the orders directly from their own location, contracting directly with logistic providers or fulfillment services.
What are the charges/fees for selling on Amazon?
You will have to pay a referral fee and closing fee on each item sold on Amazon.in. For all products, a percentage of the total sales price paid by the buyer (including item price, any shipping or gift-wrap charges charged by the seller) is deducted as a referral fee. Learn more about how much it costs to sell on Amazon.
Do I have to pay GST (Goods and Services Tax) on orders in India?
No, you do not have to pay GST on orders sold on Amazon. You will have to incur an import tariff of 42.08%.
When will I get paid?
As per Indian Cross Border Transaction Laws we disburse money on a daily basis in your bank account. The statement view in your payments report will show you how much you will be paid. The payment reports are standardized across Amazon in all stores.
How will I get paid, and in what currency?
We will transfer the money to the bank account listed in your account settings. Based on the country of your bank account, we will transfer the amount in that particular country’s currency. For example, if you provide a US-based bank account, we will transfer the amount in US dollars.
My seller identity verification failed despite document submission. Who can help me with the reasons for the same?
During identify verification, you have to upload two documents
  • Business license, with business name and registered business address
  • Valid national ID with photo (e.g., passport, driver’s license, voter ID)
Please make sure that you have submitted valid, legible copies of original documents. Some sellers encounter an error based on the following reasons:
  • Seller did not upload the requisite documents.
  • Business license (e.g., name, address) does not match seller account details.
If identify verification continues to fail:
  • China-based sellers: Our account management team China will get in touch with you to help you through the process.
  • US-based sellers: Our account management team will get in touch with you, or you can email globalsalesindia@amazon.com.
Can I re-upload new documents in the identify verification process?
If identify verification fails, you cannot upload new documents. You will need to share your documents directly with an Amazon representative, and we will reference them to complete your verification.

For China-based sellers, our account management team in China will get in touch with you to collect and submit the new documents.

For US-based sellers, you may email your documents to globalsalesindia@amazon.com.
The registration process mentions “carrier onboarding.” What does this mean?
In order to sell on Amazon.in you need to partner and ship orders through one of Amazon’s recommended carriers. This is to ensure compliance with India regulations. During registration, you’ll be asked to partner with any of the recommended carriers, and share a contract ID with Amazon.
Why do I need to choose an Amazon-partnered carrier?
These carriers are integrated with Amazon system and will help in two ways: (1) clearing orders at India customs in a timely and compliant manner, and (2) providing order tracking visibility to the customer.
How is FBA different in India than other stores?
Indian regulations do not permit global entities to engage in direct B2C (business to customer) retail. The Amazon India team assists brands by connecting them with an Indian third-party company to help with listing their selection in the FBA model. Outside of this model, out-of-country brands can launch on FBA by: (1) setting their own entity in line with the FDI norms, or (2) partnering with a distributor/Amazon in an outright purchase model.
What are the requirements to become an FBA seller in the India store?
To become an FBA seller in the India store, you need to connect with a third-party company. The third-party company will check your business verification documents and products and help guide you on the listing. You will need to work with these service providers to maintain your inventory in Amazon fulfillment centers and sell in India.

Ready to expand to India?

Already selling on Amazon.com?

Expand to India

 

New to Amazon?

Get started