US selling guide
How to sell to the US from another country
Learn how to sell from another country to Amazon customers in the US. Get step-by-step instructions for creating regional and country-specific selling accounts. Find out how to list products and select shipping and fulfillment options.
Trying to sell globally from the US?
Selling from China, Europe, or India?
Review our US selling guides for:
How does Global Selling work?
To sell from another country to the US, you’ll follow a few basic steps:
- Decide what to sell with Amazon in each country.
- Create a North America and Brazil unified selling account and any other regional or country-specific accounts, if needed.
- List your products in each country.
- Ship inventory and fulfill customer orders.
- Manage and automate your global business with Amazon tools and programs.
Step 1: Decide what to sell
When choosing products to sell in the US, start by reviewing US taxes and regulations. You should also review Amazon requirements for product compliance, safety, and listing. You can use our Manage Your Compliance and Compliance Reference tools to help navigate product requirements. You can also use the Service Provide Network to find Amazon-vetted experts who offer competitive rates.
Next, explore Amazon product categories in the US. You can use the Best Sellers lists on Amazon.com to understand which products might be popular. Note that while some of our categories are open to all sellers, some require a Professional selling plan, some require approval from Amazon, and some can’t be sold by third-party sellers.
If a product is part of a brand enrolled in Amazon Brand Registry, your ability to list and sell it in an Amazon store may depend on your relationship with the brand.
Next, explore Amazon product categories in the US. You can use the Best Sellers lists on Amazon.com to understand which products might be popular. Note that while some of our categories are open to all sellers, some require a Professional selling plan, some require approval from Amazon, and some can’t be sold by third-party sellers.
If a product is part of a brand enrolled in Amazon Brand Registry, your ability to list and sell it in an Amazon store may depend on your relationship with the brand.
Branded products
If you’re new to Amazon and are the rights owner for an eligible brand, we recommend enrolling it in Amazon Brand Registry before you list your products in the US and other global Amazon stores. Brand Registry is free and provides sellers with a suite additional selling benefits and protection tools, including A+ Content, Brand Analytics, and Manage Your Experiments.
After a trademark from a single country has been approved by Brand Registry, you’ll have a global account that can be used for every Amazon store worldwide.
If a product is part of a brand enrolled in Amazon Brand Registry, only a brand representative or reseller authorized by the brand can add it to the Amazon catalog using our standard listing processes (login required). After a product associated with an enrolled brand is added to the Amazon catalog, others sellers can match offers to it. They may need to secure approval for the brand before doing so.
After a trademark from a single country has been approved by Brand Registry, you’ll have a global account that can be used for every Amazon store worldwide.
If a product is part of a brand enrolled in Amazon Brand Registry, only a brand representative or reseller authorized by the brand can add it to the Amazon catalog using our standard listing processes (login required). After a product associated with an enrolled brand is added to the Amazon catalog, others sellers can match offers to it. They may need to secure approval for the brand before doing so.
Language considerations
Product listings need to appear in local languages. You can simplify translation for your product detail pages using the Build International Listings tool:
- If you’re matching an offer to a product that’s already listed on Amazon.com, you don’t need to provide translated product or offer information. We’ll pair your offer with the existing product detail page as it appears in English and Spanish.
- If you’re creating a new product detail page on Amazon.com, in many cases it will be automatically translated into English and Spanish. If your product page isn’t automatically translated, you can use our Service Provider Network to find a translation provider.
You’re also required to provide customer support in local languages:
- If you use Fulfillment by Amazon (FBA) for customer orders, we’ll provide customer service on your behalf in English and Spanish.
- If you fulfill customer directly using Fulfilled by Merchant services, you can use the Service Provider Network to find a provider who can offer customer service in English and Spanish.
Step 2: Create a North America and Brazil unified selling account
To sell from another country to the US, you should create a Professional North America and Brazil unified account, which you can use to sell in the US, plus Canada, Mexico, and Brazil.
Already selling on Amazon?
If you want to expand from Canada, Mexico, or Brazil, use your existing North America and Brazil unified account.
Start selling from:
If you want to expand from Europe, the Asia-Pacific, or the Middle East and North Africa, create a North America and Brazil unified account to sell in the US, plus Canada, Mexico, and Brazil.
Create a North America and Brazil unified account from:
New to Amazon?
If you only want to sell in the US, plus Canada, Mexico, and Brazil, create a North America and Brazil unified account.
If you want to sell in the Americas, plus Europe, the Asia-Pacific, or the Middle East and North Africa, first create an account in your preferred country. Then create a North America and Brazil unified account from your Sell Globally dashboard in Seller Central.
If you want to sell in the Americas, plus Europe, the Asia-Pacific, or the Middle East and North Africa, first create an account in your preferred country. Then create a North America and Brazil unified account from your Sell Globally dashboard in Seller Central.
Create a Europe account:
Create a country-specific Asia-Pacific account:
Create a country-specific Middle East and North Africa account:
Getting paid
You can use the Amazon Currency Converter to have proceeds from your sales in the US deposited to a bank account in your country.
You can also use a US bank account as your deposit method for sales. Before opening a bank account in the US, we recommend consulting your legal, tax, and banking advisors, as you may need to create a legal business entity in the US.
You can also use a US bank account as your deposit method for sales. Before opening a bank account in the US, we recommend consulting your legal, tax, and banking advisors, as you may need to create a legal business entity in the US.
Step 3: List your products
Ready to list products in our US store?
If you already sell in a global Amazon store, you can use the Build International Listings tool to cross-list your products on Amazon.com, as well as Amazon.ca, Amazon.com.mx, and Amazon.com.br.
If you’re listing products with Amazon for the first time, you can match offers to existing product detail pages or create new pages for your preferred Amazon store.
If you already sell in a global Amazon store, you can use the Build International Listings tool to cross-list your products on Amazon.com, as well as Amazon.ca, Amazon.com.mx, and Amazon.com.br.
If you’re listing products with Amazon for the first time, you can match offers to existing product detail pages or create new pages for your preferred Amazon store.
- If you only want to sell in the US, match or create product listings on Amazon.com.
- If you want to sell in the US and other countries, match or create products listings in your preferred store, then use Build International Listings to cross-list in the US.
You can use Build International Lists to synchronize your prices across stores. In many cases, the tool will also automatically translate new listings into the local language.
Pricing considerations
If you already sell in a global Amazon store and use the Build International Listings tool to list products on Amazon.com, your prices will be synchronized between stores based on your existing prices and pricing rules. Build International Listings also adjusts prices periodically to reflect currency conversion fluctuations in the other countries.
You can also create separate listings and set distinct prices in each Amazon store using our standard listing processes. If you don’t synchronize your prices across stores, keep the following consideration in mind as you set prices for each country:
You can also create separate listings and set distinct prices in each Amazon store using our standard listing processes. If you don’t synchronize your prices across stores, keep the following consideration in mind as you set prices for each country:
- Shipping and return costs if you fulfill international orders directly
- Costs for customer service if you fulfill international orders directly, including costs for language support, if necessary
- Shipping costs if you send inventory to Fulfillment by Amazon (FBA) in the US
- Conversion costs associated with getting paid in your local currency
- Taxes and duties
Customer product reviews
If you already sell with Amazon, in many cases your customer product reviews will be carried over to other global stores and automatically translated.
Don't have an Amazon selling account yet?
Step 4: Ship inventory and fulfill customer orders
You have two basic options when it comes to getting US customers their stuff.
- You can use Amazon Global Logistics (AGL), the Partner Carrier Program (PCP), or other logistics providers to export and ship your inventory to Amazon’s distribution and fulfillment network in the US. Ship your inventory to Amazon Warehousing and Distribution (AWD) to enjoy low-cost bulk storage, or send it directly to Fulfillment by Amazon (FBA). With FBA, we store, pick, pack, and ship orders on your behalf while taking care of returns and customer service. AGL, PCP, AWD, and FBA are all part of a set of end-to-end services we call Supply Chain by Amazon.
Shipping with FBA costs 70% less per unit than comparable premium options offered by other US fulfillment services.
- Ship orders to customers yourself using a suite of solutions we call Fulfilled by Merchant. You can use our Service Provider Network to connect with Amazon-vetted providers who offer discounted rates on global shipping.
With Fulfilled by Merchant’s Amazon Buy Shipping tool, you can get pre-negotiated rates that are over 31% lower on average compared to retail ground rates for UPS, FedEx, and USPS.
Considerations for FBA worldwide
When you export inventory to Amazon fulfillment centers in other countries, you may want to handle some or all of the obligations in the import and export process yourself. You can also hire a logistics provider like a customs broker or a freight forwarder, who may have more expertise and time to ensure your inventory is transported in a timely and secure way. You must engage all logistics providers directly.
When sending inventory to Amazon fulfillment centers in other countries, you or your provider must act as the exporter of record and importer of record and must comply with all laws and regulations in both countries. You may also be subject to customs duties, import taxes, and fees in the destination country. Amazon will not be responsible for any customs duties and taxes associated with FBA inventory. Any shipments arriving at an Amazon fulfillment center with customs duty charges due will be returned to sender.
When sending inventory to Amazon fulfillment centers in other countries, you or your provider must act as the exporter of record and importer of record and must comply with all laws and regulations in both countries. You may also be subject to customs duties, import taxes, and fees in the destination country. Amazon will not be responsible for any customs duties and taxes associated with FBA inventory. Any shipments arriving at an Amazon fulfillment center with customs duty charges due will be returned to sender.
Considerations for Fulfilled by Merchant
To ship customer orders internationally, you’ll start by selecting a carrier like UPS, FedEx, or USPS. You’ll act as the exporter of record and will want to clearly communicate shipping times and fees, as well as relevant duties and taxes.
International shipping fees can be considerably higher than domestic fees and vary based on several factors, including the following:
International shipping fees can be considerably higher than domestic fees and vary based on several factors, including the following:
- Package dimensions and weight
- Delivery time
- Where orders are being shipped to and from
- Duties and taxes
Step 5: Manage your business
Use tools in Seller Central to manage and automate your global operations. We offer a variety of options to help you run your business, reach new customers, and grow your sales, including:
Service Provider Network
Our network of vetted third-party service providers can help you with taxes, compliance, translation, international shipping, and more.
Sponsored Products
Create cost-per-click (CPC) campaigns to advertise your products that appear in the Amazon store.
Coupons and Deals
Create coupons that appear on the Amazon Coupons page, in search results, and on product detail pages.
Amazon Business
Business customers tend to buy more items in larger quantities while returning items less. Use a suite of B2B features to help attract more business customers.
Automate Pricing
Create and apply dynamic pricing rules to stay competitive and help increase your chances of becoming the Featured Offer in the Amazon store.
Amazon Currency Converter
If you sell in Amazon stores in multiple countries, put global disbursements on auto-pilot with the Amazon Currency Converter.
Did you know?
Seller University can help you succeed in the US
Seller University offers step-by-step instruction for creating an Amazon selling account, listing and pricing products, and fulfilling customer orders. You can also learn how to manage your sales, build your brand, and advertise with Amazon.
Seller success stories
TRTL
“We always saw the US as a very big market and opportunity for us. Now the US Marketplace makes up 80% of our sales.”
Moonwards
“With the efficient processes and support of Amazon Global Logistics, we were able to record strong growth without incurring significant additional effort.”
Blockhütte
"The US store presented itself as a massive potential for further growth, even larger than what we had achieved in Europe, and a critical opportunity to scale our business even further."
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