If your business is based in Latin America and you only want to sell in Mexico or Brazil, visit our websites for Mexico and Brazil. If your business is based in the US, see our US guide for beginners or Expand to Latin America page.
Global Selling
How to sell from Latin America to the US
Learn how to sell from Latin America to Amazon customers in the US. Find out how to create an Amazon selling account, list products, and select shipping and fulfillment methods.
Why sell from Latin America
to the US with Amazon?
Sell in a store trusted by US customers
With a population of over 300 million—nearly 20% of whom are Hispanic1—the US is a significant opportunity for sellers. Amazon.com is our largest store—and we were ranked the most trusted brand by US consumers in 2023.
Grow your business
More than 60% of the sales in the Amazon store come from independent sellers—most of which are small and medium-sized businesses. In 2024, more than 55,000 independent sellers generated over $1 million in sales.2
Simplify global expansion
You don’t need a US business entity or bank account to expand into the US with Amazon. You can use your Latin-America-based company, along with tools like Fulfillment by Amazon (FBA) and the Service Provider Network to simplify and support each step of the expansion process.
Seller success stories
“[We had] more than 2,500 orders in the US through Amazon Global Selling.”
David Díaz
Co-Founder, Axcento
“In our first year, we sold nearly 100,000 units in the United States.”
Victor Lichtenberg
Co-Founder, B.O.B
“With FBA, you send your products to Amazon fulfillment centers, and Amazon takes care of storage, delivery, and shipping.”
Macarena Navarro
Co-Founder, Macarena Collection
“With Amazon Global Selling, you gain access to a more diverse customer base.”
Alejandro Aleman
Growth Director, Immunotec
Ready to sell in the US?
Step 1: Decide what to sell
When choosing products to sell in the US, start by reviewing US taxes and regulations. You should also review Amazon requirements for product compliance, safety, and listing. Use our Compliance Reference tool to navigate product requirements.
Next, explore Amazon product categories in the US. Some of our most popular US categories are electronics, clothing, beauty, computers, healthcare, cars, home improvement, toys, and small household appliances. Note that while some of our categories are open to all sellers, some require a Professional selling plan, some require approval from Amazon, and some can’t be sold by third-party sellers. You can use Product Opportunity Explorer to identify in-demand products, or you can use the Account Management category in the Service Provider Network to find providers who can help you assess demand in the US.
If a product is part of a brand, your ability to list and sell it in the Amazon store may depend on your relationship with the brand.
Next, explore Amazon product categories in the US. Some of our most popular US categories are electronics, clothing, beauty, computers, healthcare, cars, home improvement, toys, and small household appliances. Note that while some of our categories are open to all sellers, some require a Professional selling plan, some require approval from Amazon, and some can’t be sold by third-party sellers. You can use Product Opportunity Explorer to identify in-demand products, or you can use the Account Management category in the Service Provider Network to find providers who can help you assess demand in the US.
If a product is part of a brand, your ability to list and sell it in the Amazon store may depend on your relationship with the brand.
Step 2: Create a North America and Brazil unified selling account
To sell from Latin America to the US, you should create a Professional North America and Brazil unified selling account. You’ll be able to use this account to sell in the US, as well as Mexico, Brazil, and Canada.
Collect required materials
Before you create your North America account, make sure you have the following:
- Government-issued ID, like a passport
- Business license or registration
- Proof of business address in Latin America or the US
- Tax information
- Email addresss
- Phone number
- Internationally chargeable credit card
- Bank account and routing number Learn more
Create your account
We’ll guide you through account creation step-by-step. You’ll provide information about yourself and your business.
Account status
How to create a North America account
Have a selling account for another Amazon store
Don’t have a selling account and only want to sell in the US
Verify your identity
In many cases, you’ll need to verify your identity with Amazon. You can take a photo of your face and government-issued ID, or you can use a scheduled or instant video call. If you verify your identity using a video call, make sure you have your government-issued ID and proof of residential address.
Configure your account
After creating a selling account, you should confirm and configure settings for your business, including preferences for shipping and returns. You’ll also complete a self-service tax interview, which will create the appropriate tax form on your behalf.
Step 3: Enroll your brand
If you’re new to Amazon and are the rights owner for an eligible brand, we recommend enrolling it in Amazon Brand Registry before you list your products. Brand Registry is free and provides sellers with a suite additional selling benefits and protection tools, including A+ Content, Brand Analytics, and Manage Your Experiments.
You only need to meet two basic requirements to enroll:
You only need to meet two basic requirements to enroll:
- Brand name or logo: Have a logo that includes your brand name permanently affixed to your products or packaging.
- Trademark: Have a pending or registered trademark for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store.
After a single country’s trademark has been approved by Brand Registry, you’ll have a global account that can be used for every Amazon store worldwide.
Step 4: List your products
Ready to list products in our US store?
If you already sell in another global Amazon store, you can use the Build International Listings tool to list your products on Amazon.com, as well as Amazon.com.mx, Amazon.com.br, and Amazon.ca.
If you already sell in another global Amazon store, you can use the Build International Listings tool to list your products on Amazon.com, as well as Amazon.com.mx, Amazon.com.br, and Amazon.ca.
If you’re listing products with Amazon for the first time, you can match offers to existing products detail pages or create new pages for your preferred Amazon store. Then you can use Build International Listings to cross-list on Amazon.com, Amazon.com.mx, Amazon.com.br, and Amazon.ca.
Step 5: Ship inventory and fulfill customer orders
You have two basic options when it comes to getting US customers their stuff.
- Ship orders to customers yourself using a suite of solutions we call Fulfilled by Merchant. We offer a network of vetted providers for global shipping that offer discounted rates.
With Fulfilled by Merchant’s Amazon Buy Shipping tool, you can get pre-negotiated rates that are over 31% lower on average compared to retail ground rates for UPS, FedEx, and USPS
- Ship to Fulfillment by Amazon (FBA). With FBA, we store, pick, pack, and ship orders on your behalf while taking care of returns and customer service. SEND, PCP, AWD, and FBA are all part of set of end-to-end services we call Supply Chain by Amazon.
Shipping with FBA costs 70% less per unit than comparable premium options offered by other major US carriers2
Step 6: Manage your business
Use tools in Seller Central to manage and automate your global operations. We offer a variety of tools and programs to help you run your business, reach new customers, and grow your sales.
Product Opportunity Explorer
Get ideas for new products or offers. Product Opportunity Explorer generates insights about Amazon customer search and purchase behavior.
Amazon Currency Converter
If you sell in Amazon stores in multiple countries, put global disbursements on auto-pilot with the Amazon Currency Converter.
Amazon Vine
Amazon Vine invites trusted reviewers to post opinions about your products to help customers make informed purchases.
Coupons and deals
Create coupons that appear on the Amazon Coupons page, in search results, and on product detail pages.
Frequently Asked Questions
How much does it cost to sell from Latin America to the US?
Costs for selling with Amazon vary by store and product. They can also depend on the tools, programs, and services you select.
Selling plan fees
There are separate Professional selling plan fees for North America and Brazil, Europe, Asia-Pacific, and Middle East and North Africa accounts. However, if you link global Amazon selling accounts, your monthly fee will be either the equivalent of USD 39.99 per month or the sum of the selling plan fees for each country in which you have active listings, whichever is lower.
Referral fees
Referral fees vary by product category. For every item sold, you’ll pay a percentage of the total price or a minimum amount, whichever is greater.
View referral fees by Amazon store:
Selling plan fees
There are separate Professional selling plan fees for North America and Brazil, Europe, Asia-Pacific, and Middle East and North Africa accounts. However, if you link global Amazon selling accounts, your monthly fee will be either the equivalent of USD 39.99 per month or the sum of the selling plan fees for each country in which you have active listings, whichever is lower.
Referral fees
Referral fees vary by product category. For every item sold, you’ll pay a percentage of the total price or a minimum amount, whichever is greater.
View referral fees by Amazon store:
Costs for optional services
In addition to selling fees, you might have added costs if you use certain optional tools and programs like Fulfillment by Amazon (FBA) or Amazon Ads. Ultimately, you get to control the cost of selling in the Amazon store by selecting the programs, tools, and services that are right for your business.
In addition to selling fees, you might have added costs if you use certain optional tools and programs like Fulfillment by Amazon (FBA) or Amazon Ads. Ultimately, you get to control the cost of selling in the Amazon store by selecting the programs, tools, and services that are right for your business.
Do I need a US business or legal entity to sell with Amazon in the US?
As a Latin-America-based business, you may not be required to form a US company to sell your products in the US. Depending on the specifics of your business and your sales strategy, however, it may be advantageous to do so.
Do I need a US bank account to sell with Amazon in the US?
You can use a US bank account as your deposit method for sales on Amazon.com, or you can use Amazon Currency Converter to have proceeds from your US sales deposited to a bank account based in another country.
How does customs work when I sell in the US?
When you expand your business to an Amazon store outside your home country and fulfill with Fulfillment by Amazon (FBA) or a third-party fulfillment provider, you'll need to understand your obligations in the import and export process. Although you may want to handle some or all of these import and export steps yourself, it can be easier to hire a logistics provider such as a customs broker or a freight forwarder to handle the process for you. These providers may have the expertise and the time to make sure your inventory moves from one place to another in a timely and secure manner.
You can also use services like Seller Export & Delivery, which offers door-to-door transportation and includes customs support.
You can also use services like Seller Export & Delivery, which offers door-to-door transportation and includes customs support.
Can I sell branded products in Amazon’s US store?
If a product is part of a brand enrolled in Amazon Brand Registry, you need to be a Brand Representative or Reseller authorized by the brand in order to add it to the Amazon catalog using our standard listing processes.
After a product associated with an enrolled brand is added to the Amazon catalog, other sellers can match offers to it. They may need to secure approval for the brand before doing so.
After a product associated with an enrolled brand is added to the Amazon catalog, other sellers can match offers to it. They may need to secure approval for the brand before doing so.
Can I sell the same products in the US, Mexico, Brazil, and Canada?
Product requirements vary by country. You should review taxes and regulations for the US, Mexico, Brazil, and Canada if you plan to sell in those countries.
You should also review specific requirements for product compliance, safety, and listing in the US, Mexico, Brazil, and Canada. You can use our Compliance Reference tool to navigate product requirements.
You should also review specific requirements for product compliance, safety, and listing in the US, Mexico, Brazil, and Canada. You can use our Compliance Reference tool to navigate product requirements.
How do I manage international taxes?
Before you begin to sell in a new country, you should explore how taxes and regulations might affect your business:
If you’d like assistance with taxes, you can use our Service Provider Network to find an expert.
Sell from Latin America to the US
Use best-in-class tools and programs to sell in a store trusted by more US customers.
*A Professional selling account is $39.99/month + selling fees. Learn more
1United State Census Bureau
22024 Amazon Small Business Empowerment Report
1United State Census Bureau
22024 Amazon Small Business Empowerment Report
