Start selling with Amazon South Africa

Whether you have an established ecommerce business, a great idea for a new product, or a passion for selling, take the next step with Amazon.
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For a limited time only: is offering you a Professional account with a *R1 monthly selling fee (regular price *R400). View plans

Why sell with Amazon

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Reach millions

Brand owners, distributors, entrepreneurs, and Fortune 500 companies all sell with Amazon for a reason: we have hundreds of millions of active customer accounts worldwide.
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Deliver stress-free

Choose Fulfilment by Amazon (FBA) and let us manage shipping your products, returns, and customer service. For sellers who have their own warehouse and need delivery support, try Amazon Easy Ship.
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Grow your business

More than 60% of the items sold in Amazon's stores globally are from independent sellers—most of whom are small- and medium-sized businesses. Join the success story.

Five steps to start selling with Amazon South Africa

Step 1

Choose a selling plan

Step 2

Get your documents in order

Step 3

Create an Amazon seller account

Step 4

Add your products

Step 5

Grow your business

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Before you start selling

How to register

There are two selling plans: Individual and Professional. Amazon offers you the flexibility to sell one item or thousands of items.
Need help with registration?

Selling Plans





/ item sold
+ additional selling fees
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Limited time offer
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/ month
+ additional selling fees
Regularly *R400/month
+ additional selling fees


This plan might be right for you if...
• You sell fewer than 40 units a month
• You sell more than 40 units a month
• You don’t need advanced selling tools or programmes
• You want access to APIs and more selling reports
• You're still deciding what to sell
• You want access to advanced tools
• You want to sell products in restricted categories
* Unless otherwise stated, all fees are in South African Rand (ZAR) and do not include applicable taxes, such as VAT. Fees are subject to change. Please check Seller Central for the most up-to-date information.
Don't worry about making the wrong choice—you can change selling plans at any time. Also keep in mind that, in both cases, additional selling fees apply.
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Are you a small, local, South African business selling innovative, locally-produced products?

More than ever, we admire our small business partners’ entrepreneurial spirit and drive to innovate. Apply now to potentially have access to further support Amazon offers to local small businesses in South Africa.
What you’ll need to get started
In order to complete your registration, make sure you have access to:
  • Email address unique to (not linked to another Amazon selling or customer account)
  • Chargeable credit / debit card
  • Company Registration Number (if you have a registered business)
  • Phone number
  • Proof of identity (passport, national ID, or driver's license)
  • Proof of address (bank statement or credit card statement)
How much does it cost to sell with Amazon?
Our standard selling fees provide you with access to a package of Amazon tools and programmes. They’re divided into two basic types: selling plan fees and referral fees.
In addition to selling fees, you might have added costs if you use certain optional tools and programmes like Fulfilment by Amazon (FBA) or Amazon Ads. Ultimately, you get to control the cost of selling in the Amazon store by selecting the programmes, tools, and services that are right for your business. Learn more on Seller Central.
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How to list products

What you need to start listing products
In most cases, products must have a Global Trade Item Number (GTIN), such as a UPC, an ISBN, or an EAN. Amazon uses these product IDs to identify the exact item you’re selling. If you match a listing, you won’t need to provide a product ID since it already exists. If you’re adding a product that’s new to Amazon, you may need to purchase a UPC code or request an exemption.

In addition to a product ID, here’s some of the important information that goes into each product listing:
  • SKU ("stock keeping unit" you create to track your own inventory)
  • Product title
  • Product description and bullet points
  • Product images
  • Search terms and relevant keywords
Learn more about product categories available for listings.
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How to deliver products

Each shipping and fulfilment method has its own set of benefits—you decide which one is right for your business.
Fulfilment by Amazon (FBA) – If you offer best-selling products that are competitive, or do not have a warehousing facility, opt for FBA. Amazon will pick, pack, and ship your orders, as well as handle your returns and customer service.
Merchant-fulfilled network – These options include Amazon Easy Ship, where you store and pack your products, and Amazon delivers them to customers, and self ship, where you store, pack, and deliver your products to customers. Learn more on Seller Central.
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"African Mamas is super-excited at the prospect of working with Amazon locally to leverage their global tools and expertise to grow our online business. We can’t wait to embark on this journey of growth!"
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Nomaswazi Tinus
Founder and Director, African Mamas Crafts
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“Nomakade has counted on word of mouth for its success, but now we look forward to reaching more South Africans with Amazon.”
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Noma Diko
Founder and CEO, Nomakade

Opportunities for business growth

Promotions and Vouchers

Customers are always actively looking for the best deals on Amazon. Running Promotions like Deals and vouchers on Amazon can grow your sales, brand awareness, and reviews.
Coming soon
Sponsored Products are ads for individual product listings on Amazon, so they help drive product visibility and sales. They appear on search results and product detail pages.

Amazon Global Selling

Selling globally is a huge milestone for any business. It means new customers and the potential for a big boost in sales. Global expansion has a lot of moving parts, but with Amazon Global Selling, you get to use Amazon’s global infrastructure to get your products in front of a worldwide audience.

When it’s time to take your business to the next level, use Amazon Global Selling to list and sell your products on any of our online stores in North America, Europe, and Asia.

Become a successful seller

Here’s how:
  • Expand your selection by listing more products
  • Use the Automate Pricing tool to set dynamic prices
  • Use Fulfilment by Amazon or Amazon Easy Ship
  • Advertise your listings or offer deals and vouchers
  • Keep an eye on your account health in Seller Central
help center

Get help from experts

Need help with listing your products? Want to learn how to operate Seller Central?

Our network of qualified third- party service providers will help you with everything you need to launch, manage, and grow your business on Amazon. From taking great images for your products to improving your chances of increasing sales on Amazon, our service providers help you with every step of selling online.
Learn more about our network of service providers.

Start selling with Amazon South Africa