Sell more with the New Seller Guide

Sellers who adopt services in the New Seller Guide can take advantage of over $50,000 in New Seller Incentives.

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What is the New Seller Guide?

Speed matters—and for Amazon sellers the first 90 days are especially critical. That’s why we invented the New Seller Guide, a set of brand, logistics, pricing, and promotional services that are backed by data science and designed to fuel the growth of new sellers. They can also help established sellers expand to new Amazon stores worldwide.

The guide is simple. Start by signing up for a Professional selling account.
Professional sellers can:
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Set dynamic prices using Automate Pricing
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Create Sponsored Products ads
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Sign up for Fulfillment by Amazon (FBA), enroll products, and send inventory to Amazon
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Create Multi-Channel Fulfillment (MCF) orders
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Create Lightning or 7-Day Deals
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Create Amazon Coupons
If you're a brand owner, you can:
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Enroll your brand in Amazon Brand Registry
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Enroll products in Amazon Vine
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Create Sponsored Brands ads
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Create and add A+ Content to your product listings
While exploring these services, you can also enjoy over $50,000 in New Seller Incentives.
A price tag and a document with a checkmark inside a shield symbol, representing a registered brand

Brand Registry

Protect and build your brand

Enroll your brand in Amazon Brand Registry to unlock a suite of protection tools and selling benefits designed to safeguard your intellectual property, increase sales, grow your audience, and inform your selling strategy.

Enroll in Brand Registry

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10% back on your first $50,000 in branded sales
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5% back through your first year until you reach $1,000,000

In 2022, 99% of product listings blocked or removed from the Amazon store were found by Brand Registry’s proactive controls.1

12023 Brand Protection Report
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A+ Content

Increase sales with better listings

After enrolling your brand in Amazon Brand Registry, you can use A+ Content to showcase your products and tell your story on Amazon product detail pages. Use A+ Content to add videos, enhanced images, and product-comparison charts that inform and inspire customers. You can also run A/B tests on your content to find out which titles, images, and product descriptions drive the most sales.
Sony logo
"Premium A+ Content is a great way to catch a shopper’s attention and present your product the way you want to present it."
headshot image of Jennifer Conley - Channel Marketing Manager at Sony
Jennifer Conley
Channel Marketing Manager

Basic A+ Content can encourage repeat purchases and help increase sales by up to 8%.2

2Amazon internal data
Five star review

Vine

Boost engagement with product reviews

Generate buzz and increase sales for a brand you enrolled in Amazon Brand Registry by using Amazon Vine, a program that helps generate high-quality customer reviews from Amazon-trusted reviewers. It’s as simple as enrolling a product in Vine and providing free units to reviewers, who can help inform and engage customers.

Enroll products in Vine

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$200 credit for Amazon Vine

On average, brands have found Amazon Vine helped grow initial product sales by more than 15%.3

3Amazon internal data
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Automate Pricing

Stay competitive with dynamic pricing

Our free Automate Pricing tool adjusts prices automatically to help you stay competitive and increase your chances of becoming the Featured Offer in the Amazon store. Create pricing rules and limits, apply them to your products, and Amazon will keep your offers sharp 24/7 while you focus on growing your business.
LBIntegrity
“Automated pricing has definitely kept us in the game. I have noticed an uptick in sales on the products we have enrolled.”
Bryce Calcutt
A business building and small retail storefront representing small to medium businesses

Fulfillment by Amazon

Outsource shipping, returns, and customer service

With Fulfillment by Amazon (FBA), you can store products in Amazon's network of fulfillment centers. When a customer places an order, we pick, pack, ship, and provide customer service and returns. The program can help you increase sales and stay focused on growing your business. You can also use Multi-Channel Fulfillment (MCF) to outsource fulfillment for purchases made on your own website or another sales channels using your FBA inventory.

Sign up for FBA

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$100 off shipments into the Amazon fulfillment network
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Free storage and customer returns with auto-enrollment in the FBA New Selection program
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$200 credit towards fulfillment costs when you use Amazon Global Logistics
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10% off fulfillment costs on the first 100 units you ship with MCF

Shipping with FBA costs 30% less per unit than standard shipping options offered by major US carriers and 70% less per unit than their premium options comparable to FBA.4

42023 Amazon Small Business Empowerment Report
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Advertising

Drive discovery for your products and brand

Help customers find your business by creating Sponsored Products and Sponsored Brands ads that appear in the Amazon store. Create campaigns with ease and only pay when customers actually click your ads. You can also create Lighting or 7-Day Deals in the Amazon store, or Amazon Coupons.

Advertise with Amazon

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$50 credit to create Sponsored Products or Sponsored Brands ads
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$50 credit to create Amazon Coupons

Products saw an average weekly +30% increase in glance views and +50% lift in units ordered within the first year after launching a Sponsored Products campaign.5

5Amazon internal data

Get started with $50,000 in incentives

Get 10% back on branded sales

We invest in new brands at Amazon. Enroll your brand in Amazon Brand Registry to take advantage of the following:
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10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000
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$200 credit for Amazon Vine
Business man looking at phone

Advertise, fulfill, and grow with confidence

You’ve put everything into your business—so let’s start your Amazon journey with confidence. All new Professional sellers can take advantage of the following:
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$100 off shipments into the Amazon fulfillment network using the Amazon Partnered Carrier program
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$200 credit towards fulfillment costs when you use Amazon Global Logistics
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Free storage and customer returns with auto-enrollment in the FBA New Selection program
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10% off fulfillment costs on the first 100 units shipped with Multi-Channel Fulfillment (MCF)
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$50 credit to create Amazon Coupons

New Seller Incentives

Service

Incentives

Requirements

Brand Registry incentives
10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000.
Enroll your brand in Amazon Brand Registry within six months of listing your first eligible product. Bonus expires after one year. Learn more
$200 credit
Enroll your brand in Amazon Brand Registry within six months of listing your first eligible product, then enroll a product in Vine within 90 days. Credit expires 90 days after enrollment in Brand Registry. Learn more
Fulfillment by Amazon (FBA) incentives
$100 off shipments into the Amazon fulfillment network
Use the Amazon Partnered Carrier program to send eligible products into the Amazon fulfillment network within 90 days of listing. Credit expires after one year. Learn more
$200 credit for fulfillment costs
Use Amazon Global Logistics to send eligible products into the Amazon fulfillment network within 90 days of listing. Credit expires after one year. Learn more
Free storage, liquidations, and customer returns with auto-enrollment in the FBA New Selection program
Send eligible new-to-FBA products into the Amazon fulfillment network within 90 days of listing for auto-enrollment in the FBA New Selection program. Learn more
$400 credit for inbound placement costs, allowing you to send inventory to a single fulfillment center and then have Amazon split and send inventory to multiple fulfillment centers.
Send eligible products into the Amazon fulfillment network within 90 days of listing. Credit expires after one year. Learn more
Exemption from low-inventory-level charges
Exemption expires one year after FBA inventory is received for the first time. Learn more
Exemption from storage utilization surcharges
Exemption expires one year after FBA inventory is received for the first time. Learn more
10% off fulfillment costs on the first 100 units shipped with MCF
Send eligible products into the Amazon fulfillment network within 90 days of listing. Incentive expires after one year. Learn more
Advertising benefits
$50 credit
Create a sponsored ad (Sponsored Products, Sponsored Brands, or Sponsored Display) for an eligible product within 90 days of listing. Credit will appear in the Amazon Ads Campaign Manager within two weeks of completing requirements for Sponsored Products. Credit expires after 30 days. Learn more
$50 credit
Create a Coupon for an eligible product within 90 days of listing. Credit expires after one year. Learn more

Sell more with Amazon

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