Perfect Launch

Sell more with Amazon

On average, sellers achieving Perfect Launch generate 6.3x more first-year revenue than other sellers.1 Get started with the Perfect Launch and over $50K in potential benefits
illustration of a sales chart with an arrow moving up and to the right
Illustration of a spaceship getting ready to launch

What is Perfect Launch?

Speed matters in business. For Amazon sellers, the first 90 days are especially critical for establishing marketing, fulfillment, pricing and other practices to accelerate performance beyond launch. Perfect Launch is what Amazon data scientists call the use of five selling programs—Brand Registry, A+ Content, Fulfillment by Amazon, Automated Pricing, and Advertising—within those first 90 days. On average, sellers achieving Perfect Launch generate 6.3x more first-year revenue than other sellers

Ready to join them? The playbook is simple:
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Enroll your brand in Brand Registry
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Enhance your product detail pages with A+ Content
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Get set up with Fulfillment by Amazon
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Automate pricing on your offers
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Create Sponsored Products ad campaigns, Coupons, and/or Deals
Brand Registry

Register your brand

Brand Registry unlocks a suite of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to find and report violations.
More than 500,000 brands are enrolled in Brand Registry1
Eligible new sellers who enroll in Brand Registry can get 5% bonuses on up to $1,000,000 in branded sales (up to $50K in bonuses), free Vine enrollment for one product to kickstart product reviews ($200 value), and up to 2000 free Transparency codes to proactively protect your products against counterfeits ($100 value).
A+ Content

Elevate your product page content

Use A+ Content to showcase your brand and product features on Amazon product detail pages. Dive into features with technical specs, comparative product info, and additional rich content including images, videos, or product set-up. Then run A/B tests to optimize for conversion using our Manage Your Experiments tool. Over the last year, thousands of sellers have used both to help maximize product listings.
Adding A+ content to detail pages can help increase sales by an average of 5.6%.2
2Amazon internal data, 2020
Fulfillment by Amazon

Get the Prime badge

With Fulfillment by Amazon (FBA), you store your products in one of Amazon's hundreds of fulfillment centers around the world, and we pick, pack, ship, and provide customer service. FBA can help you scale your business, reach more customers, and make your offers more attractive to Prime members.
On average, sellers see a 20–25% increase in sales after adopting FBA.3
Eligible new sellers who start today can receive $100 off inbound FBA shipping using the Amazon Partnered Carrier program ($200 for sellers outside the U.S. using Amazon Global Logistics). In addition, get 90 days free storage for 50 units plus 180 days of free liquidations in our Fulfillment Centers.
Automated pricing

Adjust pricing quickly and automatically

Our free Automate Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chance of becoming the Featured Offer. Choose the listings you want to enroll, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%.4
4Amazon internal data, 2021
Advertising

Show off your products

Help customers find your products by quickly creating Sponsored Products ads that appear in related search results and product pages—pay only when they click your ads. Run deals or offer coupons to help increase conversion.
Sellers saw an average weekly lift of +40% in units ordered and +54% in glance views within the first year after launching a Sponsored Products campaign.5
Eligible new sellers can get $50 credit toward Sponsored Products ads (FBA sellers only), along with $50 credit for Amazon Coupons to offer customers sales promotions.
5Amazon internal data, WW, 2019
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New Seller Incentives
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We’ll help you get started

Start your journey with a little less risk. To help you achieve Perfect Launch, we offer New Seller Incentives, including 5% back on your first $1,000,000 in branded sales, credits to try cost-per click (CPC) advertising or kickstart your product reviews, and more—plus discounted Prime shipping, storage, returns, and more with Fulfillment by Amazon.

Get started today with these incentives for new sellers:
  • Get 5% back on your first $1,000,000 in branded sales
  • Take $100 off inbound FBA shipping using the Amazon Partnered Carrier program
  • Out-of-country sellers take $200 off fulfillment fees using Amazon Global Logistics
  • Get 90 days free storage for 50 units plus 180 days free liquidation with Fulfillment by Amazon
  • Get $50 credit for Sponsored Products CPC ads—bids are up to you
  • Receive up to 2000 free Transparency codes ($100 value)
  • Enroll one product in Vine for free for up to 30 trusted reviews ($200 value)
See below for a full list of incentives for new sellers and how to qualify. Terms and conditions apply—visit Seller Central for details.
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Over $50K in potential benefits

Amazon selling program

Your incentive

How to get

Brand Registry benefits
5% bonus on for your first $1M in branded sales
Complete Amazon Brand Registry and be identified as a brand owner no later than six months after listing your first buyable ASIN. Learn more.
$200 credit
Complete Amazon Brand Registry and be identified as a brand owner no later than six months after listing your first buyable ASIN and enroll a product in Vine. Learn more.
$100 credit
Complete Amazon Brand Registry with a registered trademark, be identified as a brand owner no later than six months after listing your first buyable ASIN, and enroll in Transparency. Learn more.
Fulfillment by Amazon benefits
90 days free storage on 50 units (or 30 oversize units)

Apparel/Shoes: 120 days free storage on 100 units
180 days free liquidations on 50 units (or 30 oversize units)

Apparel/Shoes: 180 days free liquidations on 100 units
Send inventory to an Amazon fulfillment center within 12 months of listing your first buyable ASIN for auto-enrollment in FBA New Selection. Learn more.
$100 off inbound shipping
Send inventory to an Amazon fulfillment center within 12 months of listing your first buyable ASIN. Learn more.
$200 off fulfillment fees
Send inventory to an Amazon fulfillment center within 12 months of listing your first buyable ASIN. Learn more.
Advertising benefits
$50 credit
Send inventory to an Amazon fulfillment center within 12 months of listing your first buyable ASIN. Launch a Sponsored Products campaign for an FBA ASIN for the first $100 in credits. Advertise an FBA ASIN for at least 30 days for the second. Learn more.
$50 credit
Create a coupon within 12 months of listing your first ASIN. Learn more.

Perfect Launch and Amazon Accelerate 2021

Start selling today

Put your products in front of the millions of customers who search Amazon.com every day.
$39.99 a month + selling fees
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Just have a few items to sell?
1 Amazon internal data, FY2020, U.S. store