Perfect Launch
Sell more with Amazon
On average, sellers achieving Perfect Launch generate 6.3x more first-year revenue than other sellers.1 Get started with the Perfect Launch and over $50K in potential benefits
What is Perfect Launch?
Speed matters in business. For Amazon sellers, the first 90 days are especially critical for establishing marketing, fulfillment, pricing and other practices to accelerate performance beyond launch. "Perfect Launch" is what Amazon data scientists call the use of five selling programs—Brand Registry, A+ Content, Fulfillment by Amazon, Automated Pricing, and Advertising—within those first 90 days.
On average, sellers achieving Perfect Launch generate 6.3x more first-year revenue than other sellers
Ready to join them? The playbook is simple:
On average, sellers achieving Perfect Launch generate 6.3x more first-year revenue than other sellers
Ready to join them? The playbook is simple:
Enroll your brand in Brand Registry
Enhance your product detail pages with A+ Content
Get set up with Fulfillment by Amazon
Automate pricing on your offers
Create Sponsored Products ad campaigns, Coupons, and/or Deals
Brand Registry
Register your brand
Brand Registry unlocks a suite of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to find and report violations.
More than 500,000 brands are enrolled in Brand Registry1
Eligible new sellers who enroll in Brand Registry can get 5% bonuses on up to $1,000,000 in branded sales (up to $50K in bonuses), free Vine enrollment for one product to kickstart product reviews ($200 value).
A+ Content
Elevate your product page content
Use A+ Content to showcase your brand and product features on Amazon product detail pages. Dive into features with technical specs, comparative product info, and additional rich content including images, videos, or product set-up. Then run A/B tests to optimize for conversion using our Manage Your Experiments tool. Over the last year, thousands of sellers have used both to help maximize product listings.
Adding A+ content to detail pages can help increase sales by an average of 5.6%.2
2Amazon internal data, 2020
Fulfillment by Amazon
Get the Prime badge
With Fulfillment by Amazon (FBA), you store your products in one of Amazon's hundreds of fulfillment centers around the world, and we pick, pack, ship, and provide customer service. FBA can help you scale your business, reach more customers, and make your offers more attractive to Prime members.
On average, sellers see a 20–25% increase in sales after adopting FBA.3
Eligible new sellers who start today can receive $100 off inbound FBA shipping using the Amazon Partnered Carrier program ($200 for sellers outside the U.S. using Amazon Global Logistics). In addition, get 120 days free storage for 100 units, plus 180 days of free liquidations in our Fulfillment Centers.
Automated pricing
Adjust pricing quickly and automatically
Our free Automate Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chance of becoming the Featured Offer. Choose the listings you want to enroll, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%.4
4Amazon internal data, 2021
Advertising
Show off your products
Help customers find your products by quickly creating Sponsored Products ads that appear in related search results and product pages—pay only when they click your ads. Run deals or offer coupons to help increase conversion.
Sellers saw an average weekly lift of +31% in units ordered and +50% in glance views within the first year after launching a Sponsored Products campaign.5
Eligible new sellers can get $50 credit toward Sponsored Products ads, along with $50 credit for Amazon Coupons to offer customers sales promotions.
5Amazon internal data, WW, 2021
We’ll help you get started
Start your journey with a little less risk. To help you achieve Perfect Launch, we offer New Seller Incentives, including 5% back on your first $1,000,000 in branded sales, credits to try cost-per click (CPC) advertising or kickstart your product reviews, and more—plus discounted Prime shipping, storage, returns, and more with Fulfillment by Amazon.
Get started today with these incentives for new sellers:
Get started today with these incentives for new sellers:
- Get 5% back on your first $1,000,000 in branded sales
- Take $100 off inbound FBA shipping using the Amazon Partnered Carrier program
- Out-of-country sellers take $200 off fulfillment fees using Amazon Global Logistics
- Get 120 days free storage for 100 units, plus 180 days free liquidation with Fulfillment by Amazon
- Get $50 credit for Sponsored Products CPC ads—bids are up to you
- Enroll one product in Vine for free for up to 30 trusted reviews ($200 value)
See below for a full list of incentives for new sellers and how to qualify. Terms and conditions apply—visit Seller Central for details.
Over $50K in potential benefits
Amazon selling program
Your incentive
How to get
Fulfillment by Amazon benefits
120 days free storage on 100 units (or 90 days on 30 oversize units)
180 days free liquidations on 100 units (or 30 oversize units)
Send inventory to an Amazon fulfillment center within 90 days of listing your first buyable ASIN for auto-enrollment in FBA New Selection. Learn more.
$100 off inbound shipping
Send inventory to an Amazon fulfillment center within 90 days of listing your first buyable ASIN. Learn more.
$200 off fulfillment fees
Send inventory to an Amazon fulfillment center within 90 days of listing your first buyable ASIN. Learn more.
Advertising benefits
$50 credit
Launch a Sponsored Products campaign within 90 days of listing your first buyable ASIN Learn more.
Start selling today
Put your products in front of the millions of customers who search Amazon.com every day.
$39.99 a month + selling fees
Just have a few items to sell?
1 Amazon internal data, FY2020, U.S. store
