Sell more with the New Seller Guide
Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.1
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What is the New Seller Guide?
Speed matters—and for Amazon sellers the first 90 days are especially critical. That’s why we invented the New Seller Guide, a set of brand, logistics, pricing, and promotional services that are backed by data science and designed to fuel the growth of new sellers. They can also help established sellers expand to new Amazon stores worldwide. Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.1
The guide is simple. Start by signing up for a Professional selling account. Then complete the following steps in your first 90 days:
The guide is simple. Start by signing up for a Professional selling account. Then complete the following steps in your first 90 days:
If you're a Professional seller, you should:
Set dynamic prices using Automate Pricing
Create Sponsored Products ads
Sign up for Fulfillment by Amazon (FBA), enroll products, and send inventory to Amazon
Create Multi-Channel Fulfillment (MCF) orders
Create Lightning or 7-Day Deals
Create Amazon Coupons
If you're a brand owner, you should also:
Enroll your brand in Amazon Brand Registry
Enroll products in Amazon Vine
Create Sponsored Brands ads
Create and add A+ Content to your product listings
While exploring these services, you can also enjoy over $50,000 in New Seller Incentives.
1Amazon internal data, FY2023, US store
Brand Registry
Protect and build your brand
Enroll your brand in Amazon Brand Registry to unlock a suite of protection tools and selling benefits designed to safeguard your intellectual property, increase sales, grow your audience, and inform your selling strategy.
Enroll in Brand Registry
10% back on your first $50,000 in branded sales
5% back through your first year until you reach $1,000,000
In 2022, 99% of product listings blocked or removed from the Amazon store were found by Brand Registry’s proactive controls.2
22023 Brand Protection Report
A+ Content
Increase sales with better listings
After enrolling your brand in Amazon Brand Registry, you can use A+ Content to showcase your products and tell your story on Amazon product detail pages. Use A+ Content to add videos, enhanced images, and product-comparison charts that inform and inspire customers. You can also run A/B tests on your content to find out which titles, images, and product descriptions drive the most sales.
"Premium A+ Content is a great way to catch a shopper’s attention and present your product the way you want to present it."
Jennifer Conley
Channel Marketing Manager
Basic A+ Content can encourage repeat purchases and help increase sales by up to 8%.3
3Amazon internal data
Vine
Boost engagement with product reviews
Generate buzz and increase sales for a brand you enrolled in Amazon Brand Registry by using Amazon Vine, a program that helps generate high-quality customer reviews from Amazon-trusted reviewers. It’s as simple as enrolling a product in Vine and providing free units to reviewers, who can help inform and engage customers.
On average, brands have found Amazon Vine helped grow initial product sales by more than 15%.4
4Amazon internal data
Automate Pricing
Stay competitive with dynamic pricing
Our free Automate Pricing tool adjusts prices automatically to help you stay competitive and increase your chances of becoming the Featured Offer in the Amazon store. Create pricing rules and limits, apply them to your products, and Amazon will keep your offers sharp 24/7 while you focus on growing your business.
LBIntegrity
“Automated pricing has definitely kept us in the game. I have noticed an uptick in sales on the products we have enrolled.”
Bryce Calcutt
Fulfillment by Amazon
Outsource shipping, returns, and customer service
With Fulfillment by Amazon (FBA), you can store products in Amazon's network of fulfillment centers. When a customer places an order, we pick, pack, ship, and provide customer service and returns. The program can help you increase sales and stay focused on growing your business. You can also use Multi-Channel Fulfillment (MCF) to outsource fulfillment for purchases made on your own website or another sales channels using your FBA inventory.
Sign up for FBA
$100 off shipments into the Amazon fulfillment network
Free storage and customer returns with auto-enrollment in the FBA New Selection program
$400 credit for inbound placement costs
10% off fulfillment costs on the first 100 units you ship with MCF
Shipping with FBA costs 70% less per unit than comparable premium options offered by other US fulfillment services.5
52023 Amazon Small Business Empowerment Report
Advertising
Drive discovery for your products and brand
Help customers find your business by creating Sponsored Products and Sponsored Brands ads that appear in the Amazon store. Create campaigns with ease and only pay when customers actually click your ads. You can also create Lighting or 7-Day Deals in the Amazon store, or Amazon Coupons.
Advertise with Amazon
$50 credit to create Sponsored Products or Sponsored Brands ads
$50 credit to create Amazon Coupons
Products saw an average weekly +30% increase in glance views and +50% lift in units ordered within the first year after launching a Sponsored Products campaign.6
6Amazon internal data
Get started with $50,000 in incentives
Get 10% back on branded sales
We invest in new brands at Amazon. Enroll your brand in Amazon Brand Registry to take advantage of the following:
10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000
$200 credit for Amazon Vine
Advertise, fulfill, and grow with confidence
You’ve put everything into your business—so let’s start your Amazon journey with confidence. All new Professional sellers can take advantage of the following:
$100 off shipments into the Amazon fulfillment network using the Amazon Partnered Carrier program
$200 credit towards fulfillment costs when you use Amazon Global Logistics
Free storage and customer returns with auto-enrollment in the FBA New Selection program
10% off fulfillment costs on the first 100 units shipped with Multi-Channel Fulfillment (MCF)
$50 credit to create Sponsored Products or Sponsored Brands ads
$50 credit to create Amazon Coupons
New Seller Incentives
Service
Incentives
Requirements
Fulfillment by Amazon (FBA) incentives
$100 off shipments into the Amazon fulfillment network
Use the Amazon Partnered Carrier program to send eligible products into the Amazon fulfillment network within 90 days of listing. Credit expires after one year. Learn more
$200 credit for fulfillment costs
Use Amazon Global Logistics to send eligible products into the Amazon fulfillment network within 90 days of listing. Credit expires after one year. Learn more
Free storage, liquidations, and customer returns with auto-enrollment in the FBA New Selection program
Send eligible new-to-FBA products into the Amazon fulfillment network within 90 days of listing for auto-enrollment in the FBA New Selection program. Learn more
$400 credit for inbound placement costs, allowing you to send inventory to a single fulfillment center and then have Amazon split and send inventory to multiple fulfillment centers.
Send eligible products into the Amazon fulfillment network within 90 days of listing. Credit expires after one year. Learn more
Exemption from low-inventory-level charges
Exemption expires one year after FBA inventory is received for the first time. Learn more
Exemption from storage utilization surcharges
Exemption expires one year after FBA inventory is received for the first time. Learn more
10% off fulfillment costs on the first 100 units shipped with MCF
Send eligible products into the Amazon fulfillment network within 90 days of listing. Incentive expires after one year. Learn more
Advertising incentives
$50 credit
Create a Sponsored Products or Sponsored Brands campaign for an eligible product within 90 days of listing. Credit will appear in the Amazon Ads Campaign Manager within two weeks of completing requirements for Sponsored Products. Credit expires after 30 days. Learn more
$50 credit
Create a Coupon for an eligible product within 90 days of listing. Credit expires after one year. Learn more
Sell more with Amazon
Sell in a store that customers trust using high-impact tools and programs.
Just have a few items to sell?
*A Professional selling account is $39.99/month + selling fees. Learn more.
