An ecommerce storefront is an online solution for business owners to advertise and sell products and services over the internet. Ecommerce
(or electronic commerce) makes the exchange of goods and services a streamlined process by allowing customers to conveniently browse products, place orders, and initiate deliveries all through an electronic device. Ecommerce is one way among many that people buy and sell things in retail.
A business may use just one sales channel, such as a website or a store on Amazon. Or, you may choose to add ecommerce as another sales channel as you grow your business.
For example, Anker Technologies
started out as a small ecommerce business in Amazon’s store. As sales ramped up, they added additional sales channels like their company storefront
. Continuing to expand their reach, today Anker is a worldwide venture.