Prepare to sell with Amazon
Use your verification period to set up your business for success.
Why wait?
Your selling journey with Amazon begins with registering and submitting your business information for verification. Once we successfully verify your information, you’ll gain greater access to Seller Central, your one-stop-shop for managing your selling account, and Seller University, a free resource to help your business succeed.
The verification process typically takes about three business days if your documents meet all necessary requirements, but more time may be needed for additional clarification. While you wait, it’s a great time to do some prep work so you’re ready to hit the ground running as soon as you’re verified.
The verification process typically takes about three business days if your documents meet all necessary requirements, but more time may be needed for additional clarification. While you wait, it’s a great time to do some prep work so you’re ready to hit the ground running as soon as you’re verified.
Learn the fundamentals
Start with introductions to the programs and tools that are cornerstones of selling with Amazon.
Dig into listing details
Gain the confidence you’ll need to navigate the listing process, which is a must for every Amazon seller.
Chart your path
As you prepare for your first days as a new seller, explore the services within the New Seller Guide and the benefits offered through New Seller Incentives. Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average,1 and planning ahead can help you take advantage of more than $50,000 in incentives.
Stay inspired
Find more insights in the seller blog and check out our case studies to explore the stories of sellers who’ve found success with Amazon.
Check back in
Throughout the verification process, we’ll keep you updated via email, and you can sign in anytime to check for status updates. For questions, contact Selling Partner Support.
1Amazon internal data, FY2023, US store
