Amazon Stores Agency program

Unlock seller growth as an agency partner

The Amazon Stores Agency program connects agencies, advertising firms, solution providers, funding partners, third-party logistics providers (3PLs), and licensors with the tools, resources, and support they need to help consumer brands launch and grow in the Amazon store.

This is an invite-only program.

Interested in the program?

Why the Amazon Stores Agency program?

The Amazon Stores Agency program creates a win-win environment for partners and sellers. We provide strategic, hands-on support to partners that intersect with consumer brands, helping them launch and grow sellers on Amazon.

Work with a dedicated partner development manager

As an agency partner, you’ll be assigned a dedicated partner development manager who can deliver expert guidance on the latest Amazon programs and trends. They’ll also help you foster relationships across Amazon teams and create long-term growth strategies tailored to your business.

Unlock enhanced benefits for new sellers²

When you help qualified brands in the US and Canada launch on Amazon, you’ll unlock exclusive member discounts, amplified discoverability, advanced brand tools, and streamlined operational support to accelerate time-to-launch and maximize early momentum.

Get complimentary managed support

Qualified new sellers that you refer are assigned a dedicated account manager for up to one year, accelerating launch, optimizing performance, and driving measurable growth from day one.

Global expansion support

Activate and scale qualified sellers across North America, Latin America, Europe, the Middle East, and the Asia-Pacific with dedicated launch and growth resources to accelerate expansion.

What qualified new sellers receive

Brands referred through the Amazon Stores Agency program may qualify for:

Dedicated account management for up to one year
$50,000+ in incentives, including waived fees, access to Premium A+ Content, Vine credits, and more
Personalized insights into fulfillment, account health, conversion growth, and merchandising
Early access to programs and deal events
Eligibility for marketing placements, including gift guides, social media, influencer campaigns, and deal features²

Explore agency resources

Solution Provider Portal

Manage all your client accounts from a single portal. Market your services and solutions directly to Amazon sellers through the Service Provider Network.

Learn more about the Solution Provider Portal

Amazon Ads Partner Network

Join our network for advertising partners to access tools, training, and certifications that can help you deliver results for your clients' advertising campaigns on Amazon.

Learn more about the Amazon Ads Partner Network

Did you know?

You can also partner with Amazon in Europe

Our European Agency program offers similar support for agencies and partners helping brands launch and grow across the UK, Germany, France, Italy, and Spain.

Learn about our European Agency program

Frequently Asked Questions

What is the Amazon Stores Agency program?

It's a free, invite-only program that pairs you with a dedicated partner development manager and Amazon's seller strategic accounts team. By partnering with us, you get the tools, resources, and support to help consumer brands launch and scale with Amazon.

Is there a cost to join the program?

No. The Amazon Stores Agency program is free for qualified partners. There are no fees to join, refer sellers, or access your dedicated partner development manager.

How long does it take to get started?

After contacting us through our submission form, you’ll typically hear from us in 1-2 weeks if we’re able to invite you to participate in the program. If invited, you'll be connected with a partner development manager to discuss next steps and begin onboarding.

Can I refer brands that are already selling on Amazon?

The Amazon Stores Agency program is designed for new-to-Amazon sellers who meet specific eligibility requirements. Brands with an existing presence and significant sales history are not eligible for referral. For established sellers, explore Strategic Account Services.

What regions does the program support?

The Amazon Stores Agency program supports seller launches across the US, Canada, Mexico, Brazil, the UK, Germany, France, Italy, Spain, the UAE, and Australia—with dedicated resources to help partners scale brands into multiple regions.