Selling plan fee
Our Professional selling plan gives you access to a comprehensive suite of tools, programs, and resources for just $39.99/month.1 You’ll be charged when you first create your Amazon selling account. You won’t be charged again until you list your first product.
Kickstart your sales
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- Take the guesswork out of selling: Use the New Seller Guide to generate approximately 6x more first-year sales on average.2
- Ease into product listing: List and price products one at a time.
- Operate faster, with fewer errors: Use bulk operations to list, price, and manage inventory.
- Expand your catalog: Apply to sell restricted products.
- Optimizing your prices: Use Automate Pricing and compete to be the Featured Offer.
Optimize fulfillment
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- Outsource fulfillment: Let Amazon handle storage, delivery, returns, and customer service with Fulfillment by Amazon (FBA).
- Streamline self-fulfillment: Get faster, cheaper deliveries with Fulfilled by Merchant.
Connect with customers
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- Build your brand: Protect and grow your business with enhanced product pages, a digital store, and other tools.3
- Boost product visibility: Create promotions, deals, coupons, and discounts.
- Reach more customers: Advertise with Amazon Ads.
- Connect with business customers: Sell B2B with Amazon Business.
Grow your business
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- Go global: Expand worldwide with Global Selling.
- Drive efficiency and scale: Sell with apps and APIs.
- Simplify international payments: Get paid in your local currency with Amazon Currency Converter.
- Authenticate your products: Level up brand protection with Transparency.
- Get financing: Access funds quickly with Amazon Lending.
Explore additional services
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- Outsource customer service: Let Amazon handle customer support with Customer Service by Amazon.
- Access one-to-one advice: Get data-driven insights and tailored solutions with Strategic Account Services.
- Simplify your supply chain: Ship ocean freight with Amazon Global Logistics.
- Make informed decisions: Use business reports to track sales, inventory, and orders.
- Get help when you need it: Access Seller Support.
- Share access with your team: Add multiple users to your account.
Just have a few products to sell? Sign up for an Individual selling plan to get access to essential tools and programs for just $0.99/item sold.
Sign up for an Individual selling plan
Sign up for an Individual selling plan
Referral fees
Referral fees vary by product category. For every item sold, you’ll pay a percentage of the total price or a minimum amount, whichever is greater.¹
Product category
Referral fee percentage
Referral fee minimum amount
See referral fees
Amazon Device Accessories
45%
$0.30
Appliances - Compact
· 15% for the portion of the total sales price up to $300.00, and
· 8% for any portion of the total sales price greater than $300.00
· 8% for any portion of the total sales price greater than $300.00
$0.30
Appliances - Full-size
8%
$0.30
Automotive and Powersports
12%
$0.30
Base Equipment Power Tools
12%
$0.30
Baby Products
· 8% for products with a total sales price of $10.00 or less, and
· 15% for products with a total sales price greater than $10.00
· 15% for products with a total sales price greater than $10.00
$0.30
Backpacks, Handbags, and Luggage
15%
$0.30
Beauty, Health, and Personal Care
· 8% for products with a total sales price of $10.00 or less, and
· 15% for items with a total sales price greater than $10.00
· 15% for items with a total sales price greater than $10.00
$0.30
Business, Industrial, and Scientific Supplies
12%
$0.30
Clothing and Accessories
· 5% for products with a total sales price of $15.00 or less
· 10% for products with a total sales price greater than $15.00 and less than or equal to $20.00
· 17% for products with a total sales price greater than $20.00
· 10% for products with a total sales price greater than $15.00 and less than or equal to $20.00
· 17% for products with a total sales price greater than $20.00
$0.30
Computers
8%
$0.30
Consumer Electronics 2
8%
$0.30
Electronics Accessories 3
· 15% for the portion of the total sales price up to $100.00, and
· 8% for any portion of the total sales price greater than $100.00
· 8% for any portion of the total sales price greater than $100.00
$0.30
Eyewear
15%
$0.30
Fine Art
· 20% for the portion of Sales Proceeds up to $100 (with a minimum Referral Fee of $1.00);
· 15% for any portion of Sales Proceeds greater than $100 up to $1,000;
· 10% for any portion of Sales Proceeds greater than $1,000 up to $5,000; and
· 5% for any portion of Sales Proceeds greater than $5,000
· 15% for any portion of Sales Proceeds greater than $100 up to $1,000;
· 10% for any portion of Sales Proceeds greater than $1,000 up to $5,000; and
· 5% for any portion of Sales Proceeds greater than $5,000
--
Footwear
15%
$0.30
Furniture
· 15% for the portion of the total sales price up to $200.00, and
· 10% for any portion of the total sales price greater than $200.00
· 10% for any portion of the total sales price greater than $200.00
$0.30
Gift Cards
20%
--
Grocery and Gourmet
· 8% for products with a total sales price of $15.00 or less, and
· 15% for products with a total sales price greater than $15.00
· 15% for products with a total sales price greater than $15.00
--
Home and Kitchen
15%
$0.30
Jewelry
· 20% for the portion of the total sales price up to $250.00, and
· 5% for any portion of the total sales price greater than $250.00
· 5% for any portion of the total sales price greater than $250.00
$0.30
Lawn and Garden
15%
$0.30
Lawn Mowers and Snow Throwers
· 15% for products with a total sales price of up to $500.00, and
· 8% for products with a total sales price greater than $500.00
· 8% for products with a total sales price greater than $500.00
$0.30
Mattresses
15%
$0.30
Merchant Fulfilled Services5
20%
$0.30
Musical Instruments and AV Production
15%
$0.30
Office Products
15%
$0.30
Pet Supplies
15%, except 22% for veterinary diets
$0.30
Sports and Outdoors
15%
$0.30
Tires
10%
$0.30
Tools and Home Improvement
15%
$0.30
Toys and Games
15%
$0.30
Video Games and Gaming Accessories
15%
--
Video Game Consoles
8%
--
Watches
· 16% for the portion of the total sales price up to $1,500.00
· 3% for any portion of the total sales price greater than $1,500.00
· 3% for any portion of the total sales price greater than $1,500.00
$0.30
Everything Else 6
15%
$0.30
Note: A product’s fee category may not be the same as the category that appears to customers in the Amazon store.
1 An item’s total price includes its list price, as well as shipping costs and any gift-wrapping charges.
2 Certain cell phone devices may require approval. Learn more about selling cell phones and cell phone accessories.
3 Bundles containing both a camera device and accessory products are classified under the Electronics Accessories category. For a detailed, searchable list of products in each category, refer to our fee category guidelines.
4 In addition to the referral fee, media items incur a closing fee $1.80 per item.
5 For services offered through Amazon Local Selling.
6 The Everything Else category is available to sellers for products that do not clearly fit within existing categories. Do not list items in the Everything Else category that appropriately fall within another category.
1 An item’s total price includes its list price, as well as shipping costs and any gift-wrapping charges.
2 Certain cell phone devices may require approval. Learn more about selling cell phones and cell phone accessories.
3 Bundles containing both a camera device and accessory products are classified under the Electronics Accessories category. For a detailed, searchable list of products in each category, refer to our fee category guidelines.
4 In addition to the referral fee, media items incur a closing fee $1.80 per item.
5 For services offered through Amazon Local Selling.
6 The Everything Else category is available to sellers for products that do not clearly fit within existing categories. Do not list items in the Everything Else category that appropriately fall within another category.
Revenue Calculator
Estimate your FBA costs
You can use our Revenue Calculator to compare estimates for FBA and your own fulfillment method.1
- Search the Amazon catalog for a product or define one using dimensions, weight, category, price, and shipping charges.
- Review and adjust inputs for Amazon Fulfillment and Your fulfillment to calculate—and recalculate— fees, costs, and revenue.
1Results provided by the Revenue Calculator are estimates only. Actuals costs may vary.
Frequently Asked Questions
How much does it cost to sell with Amazon?
Amazon has two selling plans. The Professional selling plan costs $39.99 per month plus a per-item referral fee that varies by category. The Individual selling plan costs $0.99 per unit sold plus a per-item referral fee that varies by category. If you plan to sell fewer than 40 items a month, the Individual plan may be best for you.
Other costs may apply also if you decide to use optional Amazon tools and programs.
Other costs may apply also if you decide to use optional Amazon tools and programs.
How much does it cost to ship items to customers?
Shipping costs vary according to the weight and dimensions of an order. If you sell with Amazon, costs will also depend on your fulfillment method: Fulfilled by Merchant or Fulfillment by Amazon (FBA). Shipping with Fulfillment by Amazon (FBA) costs 70% less per unit than comparable premium options offered by other major US carriers.
How much does FBA cost?
FBA is a pay-as-you-go service. You pay for storage and fulfillment for each unit. The cost of shipping is included, with no extra charge for Amazon Prime two-day shipping and free shipping on eligible orders.
How much does it cost to advertise with Amazon?
We offer several advertising solutions through Amazon Ads, including cost-per-click (CPC) options like Sponsored Products and the opportunity for brands to create a free, multi-page shopping experience in the Amazon store.
You can also use promotions, deals, discounts, and coupons to showcase the products you sell with Amazon.
You can also use promotions, deals, discounts, and coupons to showcase the products you sell with Amazon.
Start selling today
Sell in a store that customers trust using high-impact tools and programs.
Get 10% back on your first
$50,000 in branded sales
$50,000 in branded sales
*A Professional selling account is $39.99/month + selling fees. Learn more
Just have a few items to sell?
1Certain optional services include added costs.
2Amazon internal data, FY2023, US store
3Requires you to enroll your brand in Amazon Brand Registry
2Amazon internal data, FY2023, US store
3Requires you to enroll your brand in Amazon Brand Registry
