Merch Collab

Empowering brands and small business owners to create merchandise together

What is Merch Collab?

Merch Collab is a new licensing program where brands collaborate with qualified designers and manufacturers to create the world’s largest selection of branded merchandise for fans. Merch Collab makes licensing as easy as "Buy now with 1-click", brands simply approve and promote products. Amazon tracks sales and pays out royalties.

Brands we are working with

As a brand owner, why should I participate?

Increased selection

Meet customer expectations for more product.

Earn more money

Amazon will automatically pay you a royalty on each sale.

Collaborate with successful small businesses

Gain access to the businesses driving Amazon's growth.

No inventory risk

There is no risk or upfront costs to participate and you earn a royalty on each sale..


You have complete control over what is sold.


Approve new products in under 30 seconds.

How does Merch Collab work for brands?

Step 1

Apply to Merch Collab

Step 2

Setup your brand dos and don'ts

Step 3

Review product submissions

Step 4

Promote your products

Frequently asked questions

Application process

Who qualifies as a brand?
We are interested in all brand types, including major entertainment brands, musicians, consumer products, and social influencers. Note that social influencers must have a minimum of 100K followers.
How long will it take to be approved?​
We are interested in all brand types, including major entertainment brands, musicians, consumer products, and social influencers. Note that social influencers must have a minimum of 100K followers.
As a brand owner, how much of a commitment am I making?
We will work to get back to you as quickly as possible.
  1. Raise fan awareness of your products via social media
  2. Review and approve products at least once a week
Why do I need a Seller Central account to participate in Merch Collab?​
If you’re a brand owner, Seller Central will be your single portal for working with Amazon, you'll be able to review and approve designs with Merch Collab, set up your brand through Brand Registry, manage your dedicated store front, run ads on Amazon, and list your own products for sale.
How do I sign up for a Seller Central account?​
Sign up for a free individual Seller Central account here. You do not need to sign up for a paid professional Seller Central account to participate in this program.
Why do I need to provide banking and credit card info to sign up for Seller Central?​
Your royalties will be paid using the bank account you provide. We use credit card and other information to combat fraud. To learn more about our privacy policy here.

Program Structure

What product categories are available?​
Currently, products produced by Amazon Merch on Demand designers (see, with other categories launching at a later date.
How much does the program cost?​
You pay no fees and earn a royalty on the sale of every item.
How much will I earn for each product sold?
You can learn more about royalties here.
As a Brand, what if I already sell on Amazon, list products on Amazon Merch on Demand, or have my own merchandise already?​
That's great. Merch Collab is an opportunity to extend your selection offering to your Customers, it is not intended to replace your existing merchandise. You can continue to design and upload your own artwork through Amazon Merch on Demand and work with your exisitng licensees.
I'm a designer, can I sign up for Merch Collab?
We've opened up our application process for designers, you can apply below. You'll need Amazon Merch on Demand and a Seller Central account, using the same email address for both accounts, to complete the application.
I'm a Seller on Amazon who manufacturers products, can I participate in Merch Collab?
Currently Merch Collab supports print on demand products through Amazon Merch on Demand, but we are exploring other categories. If you think your business would be a good fit, please complete an application here. Please apply using your existing Seller Central account.

Legal questions

How are product prices set?
You can suggest a list price for your brand that varies from our category defaults. Since Amazon sells your branded merch, we control the final sale price. Brands earn a royalty on each product sold.
Who owns the rights to approved products?​
Amazon or the brand owner owns the copyright associated with print on demand designs. However, the design cannot be commercialized outside of the Merch Collab program without compensating the designer pursuant to the agreement.

Apply now


You'll need to create a Seller Central account before applying.
Advertising icon: a megaphone with straight lines coming out of the cone


You'll need a Amazon Merch on Demand account to apply as a designer.


You must have an existing business on Seller Central to apply.