Amazon Custom
Meet customers’ unique needs with customizable products
Amazon Custom lets you offer customers exactly what they want. Customize, personalize, or configure your products to customers’ specifications on demand.
Why Amazon Custom?
Amazon Custom lets customers tailor your products from a list of options or with their own text, images, or logos. Once registered, you can access free Custom features on your listings that let you decide which customizations to offer. Engrave, embroider, bundle, and more to create unique products customers will love.
Stand out from the crowd
Each seller creates a unique listing for their customizable product. Products appear in applicable Amazon departments and the Amazon Custom store, where shoppers go to discover customizable offerings.
Tailor the shopping experience
Offer one or more customization types on a single product, then further tailor your offering with font choices, color selections, and other options.
Set your own timelines
Customers understand customization takes time. Strengthen your performance metrics by clearly stating your production and delivery times.
Turn your passion into profit
Grow your sales while helping customers commemorate important moments or meet specific needs. Set your own prices, and get paid doing what you love.
Scale your customer reach
In addition to customizing products for individual customers, you can also help businesses create branded products or company swag using their logos.
Ready to get started?
Step 1
Step 2
Configure your customizations
Once your registration is approved, you'll gain access to customization listing tools.
Use Add Products to create a new listing, or to add customizations to any active listing where you’re the only seller. You can also edit customizations in bulk once you’ve created a base ASIN.
For each product, you can use all customization types, customize up to five surfaces with 15 customizations per surface, and include up to 100 options.
Use Add Products to create a new listing, or to add customizations to any active listing where you’re the only seller. You can also edit customizations in bulk once you’ve created a base ASIN.
For each product, you can use all customization types, customize up to five surfaces with 15 customizations per surface, and include up to 100 options.
Step 3
Fine tune your listings
Custom listings must be compliant with standard Amazon product listing guidelines, as well as the program terms.
Make sure your products are sold in new condition, and be clear about when you expect products to ship once a customer submits an order.
Help shoppers find and decide to purchase your products by including relevant keywords like “customizable” or “personalized.” Also include images that accurately show what products look like after customization.
Make sure your products are sold in new condition, and be clear about when you expect products to ship once a customer submits an order.
Help shoppers find and decide to purchase your products by including relevant keywords like “customizable” or “personalized.” Also include images that accurately show what products look like after customization.
Step 4
Fulfill customized orders
Once an order is placed, you can access the customization details in Manage Orders or Order Reports.
Customize the product according to the customer’s requirements, then ship the finished product.
Customized products must be fulfilled by you using Fulfilled by Merchant tools and services.
Customize the product according to the customer’s requirements, then ship the finished product.
Customized products must be fulfilled by you using Fulfilled by Merchant tools and services.
Frequently Asked Questions
What types of customizations are possible with Amazon Custom?
Amazon Custom offers the ability to personalize, configure, or assemble products that cater to shoppers’ unique needs.
- Personalize: Customers can upload an image or add text to your products, allowing them to design unique products or gifts.
- Configure: Customers can select from lists of options you set to build their own product. Configuration allows you to offer upgrade options or complementing accessories for added costs.
- Assemble: Customers select items that can be assembled to make a single product or a pack, providing them the flexibility to mix and match bundles in a single workflow.
Can I join Amazon Custom without being a Professional seller?
You must be a Professional seller in order to use Amazon Custom. You can upgrade from an Individual selling plan to a Professional selling plan under Manage Your Services in Seller Central.
If you’re selling your custom products with Amazon Handmade, the monthly Professional selling fee is waived for approved Handmade applicants.
If you’re selling your custom products with Amazon Handmade, the monthly Professional selling fee is waived for approved Handmade applicants.
Can I use Fulfillment by Amazon (FBA) to fulfill my custom orders?
No. Due to the customization aspect of these products, all orders must be fulfilled by the seller using Fulfilled by Merchant tools and services.
How can I update my custom listings in bulk?
You can update your custom listings in bulk after creating and customizing a base ASIN. Detailed steps are available on the help page for how to enable bulk customizations (login required).
Can I list custom products in any category?
You can enable a customizable product listing in any category where you are authorized to sell, with the exception of some media categories. Custom features cannot be used on personal computers, laptops, computer towers, tablets, or video consoles.
What does Amazon Custom cost?
Amazon Custom features are free with a Professional selling plan. Standard Amazon monthly subscription fees and selling fees apply while using Amazon Custom.
What is the return policy for customized products?
Custom products are not returnable. But they may be refunded or replaced within 30 days of delivery if the products are damaged or defective upon arrival, or materially different from what was ordered. For more information, see the Amazon Custom return policies (login required).
Where can I learn more about the Amazon Custom experience?
For more information about customizing products, go to the Amazon Custom help page (login required).
Sell customized products
Delight customers by customizing, personalizing, or configuring your products to fit their unique needs.
*A Professional selling account is $39.99/month + selling fees. Learn more
