Get 10% back on your first $50,000 in branded sales. Learn moreGet 10% back on your first $50,000 in branded sales. Learn moreAmazon Handmade
Join our maker-only community of sellers
Apply to sell your handcrafted products as part of Amazon Handmade and join a growing community of creatives.
Don't have an account?
Following a one-time, first-month payment, approved Handmade sellers can save $480 per year.1
Why Handmade?
Amazon Handmade lets makers offer their unique creations to customers around the world. It also provides customers with a trusted destination to find genuine handcrafted goods.
Waive the monthly selling fee
Access a suite of tools and programs with the Professional selling plan that can help you grow your business—without the monthly fee. Approved Handmade sellers can save $480 per year.1
Showcase your authenticity
Our application and audit processes ensure Handmade features genuine handcrafted products. As an approved maker, you can build a profile to tell customers more about you and your creations.
Connect with community
Interact with, support, and learn from other makers. Find resources in the Handmade Hub, and connect in the Handmade Community group in Seller Forums.
Pay when you earn
Creating a Handmade storefront is free. When you make a sale, Handmade deducts a 15% referral fee—there are no other listing or payment processing fees.
Focus on creating
Programs like Fulfillment by Amazon (FBA) help you save time so you can stay focused on your craft.
What our maker-only sellers are saying
“[Amazon Handmade] really pointed us in the right direction, and we’ve never looked back.”
Michael Gore
Co-owner
“[Amazon Handmade] has been amazingly helpful.”
Sharie Hendricks
Founder
Ready to join Amazon Handmade?
Step 1
Register as a Professional seller
Sign up as a Professional seller or log in to your Seller Central account.
If you have an Individual plan, upgrade to a Professional plan under Manage Your Services to unlock Handmade features and benefits.
If you have an Individual plan, upgrade to a Professional plan under Manage Your Services to unlock Handmade features and benefits.
Step 2
Apply to be a Handmade maker
Confirm you will comply with all Handmade guidelines, then submit your application by entering information about you, your products, and your process.
Step 3
List and classify your products
Once you’re approved to sell with Handmade, add the Handmade Classification attribute to your products using our standard listing processes. This means you’ll indicate whether your product is hand-altered, hand-designed, handcrafted, repurposed, or upcycled.
During listing, you’ll provide a product ID or request a product ID exemption. We recommend optimizing your product discoverability with applicable titles, search terms, and occasion types for each of your listings.
During listing, you’ll provide a product ID or request a product ID exemption. We recommend optimizing your product discoverability with applicable titles, search terms, and occasion types for each of your listings.
Step 4
Create your maker profile
Your maker profile is a page that’s visible to Amazon customers. By sharing more about your inspiration, your creative process, and the products you make, you can help customers feel more connected to your one-of-a-kind offerings.
Step 5
Expand your business internationally
To reach more customers around the world, you can expand your business to other countries where Handmade stores are available.
You’ll need a selling account for each region, but your Handmade approval extends from one region to another.
Create a separate maker profile for each country you sell in. Your storefront name and images will automatically populate, but you’ll need to translate the descriptive sections.
You’ll need a selling account for each region, but your Handmade approval extends from one region to another.
Create a separate maker profile for each country you sell in. Your storefront name and images will automatically populate, but you’ll need to translate the descriptive sections.
Frequently Asked Questions
Who can sell on Handmade?
Approved makers and collaborative groups (cooperatives, nonprofits, or charities) can sell their handcrafted products on Handmade. Amazon uses an application process to add new makers to the Handmade category to ensure customers can buy with confidence.
What types of products qualify for Handmade?
Handmade products are hand-altered, hand-designed, handcrafted, repurposed, or upcycled:
- Hand-altered: Premade item that has been altered, like a t-shirt or mug with a graphic
- Hand-designed: Original design, like an art print or stationery
- Handcrafted: Made by hand using raw materials, like a hand-carved wooden bowl
- Repurposed: An item transformed to serve a different purpose, like a planter made from tires
- Upcycled: An item with improved quality, like refinished furniture
What categories are available on Handmade?
Handmade’s available categories include Accessories, Artwork, Baby, Beauty & Personal Care, Clothing, Shoes & Handbags, Home, Outdoor & Home Care, Jewelry & Watches, Kitchen & Dining, Pet Supplies, Sporting Goods, Stationery & Party Supplies, and Toys & Games.
Items from unlisted categories may not be sold in the Handmade store. Consider registering to sell your products from unlisted categories in the broader Amazon store, or check back in the future to see if the category becomes available through Handmade.
Items from unlisted categories may not be sold in the Handmade store. Consider registering to sell your products from unlisted categories in the broader Amazon store, or check back in the future to see if the category becomes available through Handmade.
What if I already sell with Amazon or Etsy?
If you’re already selling handmade products with Amazon, once your Handmade application is approved, you can add the Handmade Classification attribute using our standard listing process by selecting Attributes, then All attributes.
You must apply the Handmade Classification attribute for your product to be included in the Handmade category, appear in the Handmade store, and receive Handmade’s referral-fee waiver and other benefits.
If you’re selling products on Etsy, you can transfer your product details from Etsy to Handmade.
You must apply the Handmade Classification attribute for your product to be included in the Handmade category, appear in the Handmade store, and receive Handmade’s referral-fee waiver and other benefits.
If you’re selling products on Etsy, you can transfer your product details from Etsy to Handmade.
Can I provide customizations on Handmade products?
You can customize, personalize, or configure your Handmade products to customers’ specifications on demand by registering for Amazon Custom. Please note that Custom products must be fulfilled by the seller and can’t be fulfilled through Fulfillment by Amazon (FBA).
How can I check the status of my Handmade application?
You can check your Handmade application status in Seller Central with your email and confirmation code.
What happens if I’ve joined Handmade and am still getting charged the monthly Professional selling fee?
Once you’re approved to sell in Handmade, the monthly fee will be waived for approved applicants after the first month.
To contact us for support, go to Help in Seller Central, then Get help and resources, and select the service Selling on Handmade. Choose the relevant category and your preferred contact method to connect with the Handmade support team.
To contact us for support, go to Help in Seller Central, then Get help and resources, and select the service Selling on Handmade. Choose the relevant category and your preferred contact method to connect with the Handmade support team.
Create and sell handcrafted goods
Apply to join Amazon Handmade and reach customers around the world with your handcrafted products.
Don't have an account?
*A Professional selling account is $39.99/month + selling fees. Learn more
1Amazon Handmade requires a Professional selling plan, which typically costs $39.99 per month. Following a one-time, first-month payment, the ongoing monthly fee will be waived for approved Handmade sellers—a savings of $480 per year.
1Amazon Handmade requires a Professional selling plan, which typically costs $39.99 per month. Following a one-time, first-month payment, the ongoing monthly fee will be waived for approved Handmade sellers—a savings of $480 per year.
