Get 10% back on your first $50,000 in branded sales. Learn moreGet 10% back on your first $50,000 in branded sales. Learn moreAmazon Launchpad
Tools, support, and discounts for emerging brands
Amazon Launchpad is a no-cost, invite-only program that helps up-and-coming brands optimize their listings, promote their products, and access discounts that can accelerate their business in the Amazon store.
Accelerate your business with Launchpad
Think of Launchpad as a supplemental program designed to help jumpstart and accelerate your Amazon business. Our program is designed for brands that offer selection that is sought by Amazon customers. These brands have substantial social media followings, significant capital support, and demonstrate commitment to growing their brand in Amazon’s online store. Brands can remain in the program for up to 36 months.
Prepare for liftoff
Launchpad provides your brand with unique opportunities to reach new customers and grow your business.
Get discovered
- Add Premium A+ Content to the listings for products enrolled in Brand Registry.
- Get recommendations to optimize listings for accuracy and search.
- Run ads on Freevee.
- Be showcased in Amazon collections like New & Noteworthy, Customers Most Loved, and Internet Famous.
- Be considered for social media events on Amazon TikTok, Instagram, and other Amazon accounts.
- Be considered for influencer collaborations.
Access discounts
- Get the cost of two Lightning Deals or Best Deals waived each week.
- Get 50% off Coupon redemption fees.
- Enroll an unlimited number of products in Amazon Vine at no cost.
- Receive $10,000-$25,000 in AWS Activate credits.
- Access $2,000 in sponsored ad click credits.
Grow with support
- Access the Launchpad Portal, our resource hub for emerging brands.
- Troubleshoot with help from the Launchpad support team.
- Review data and insights to improve your product catalog.
- Get help creating product variations.
- Stay up to date on Launchpad benefits and education with our monthly newsletter.
- Protect products with Dedicated Offer.
“Amazon Launchpad provides the opportunity to reach an interested audience in an authentic way.”
Colleen Sundlie
Chief Date Aficionado and Founder
Frequently Asked Questions
Who's eligible for Amazon Launchpad?
Launchpad is an invite-only program for emerging brands that offer sought-after selection in the Amazon store. We extend invitations to participate in Launchpad to sellers who:
- Have a Professional selling plan
- Have had products listed in Amazon’s US store for less than two years
- Offer products that are sought by Amazon customers
- Have a brand with a substantial social media following, capital support, and a demonstrated commitment to invest in their growth with Amazon
What are the program terms for Launchpad?
A 12-month minimum commitment to Launchpad is recommended, and participation can’t exceed 36 consecutive months. For more details, see our terms and conditions.
Start selling today
Reach more customers in a trusted store using high-impact tools and programs.
$39.99 a month + selling fees
