AMAZON LAUNCHPAD

Discover big ideas from small brands

Our mission is to support entrepreneurs by providing resources, expertise and global support to help showcase and deliver innovative products like yours to millions of Amazon customers.
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Accelerate your business with Amazon Launchpad

Think of Amazon Launchpad as a supplemental program designed to jumpstart and accelerate your Amazon business. Our program is designed with startups in mind and to help drive brand awareness.

Prepare for liftoff

Amazon Launchpad provides your brand with unique opportunities to reach new customers and grow your business
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Discoverability

Amazon Launchpad is designed to help products get discovered faster
  • Increased exposure for your brand on Amazon through Amazon Launchpad storefront placements, category focused email campaigns and banner ads off Amazon.
  • Waived fees for one Lightning Deal or one 7-day Deal per week. Boost the deal’s discoverability with placement on Amazon Launchpad’s own Deals page.
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Presentation

Publish highly differentiated content on your detail page through Premium A+
  • Highly customized experience on the detail page that includes wide screen formatted content. Incorporate video, carousels, hotspot images, and enhanced comparison tables that help your brand story stand out and differentiate your products through unique content.
  • Access to the Amazon Imaging Services Team for professional, high quality photography.
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Tools & Support

Guidance on pre-launch support, account setup, detail page optimization and more
  • The Brand Portal provides a single destination to discover and stay on top of a growing list of benefits available to Amazon Launchpad brands.
  • Gain access to webinars, quick-start guides, AWS credits and Benefit Support.
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Global Expansion

Expand internationally to other Amazon Launchpad countries
  • There are 9 different Amazon Launchpad locales. Amazon Launchpad facilitates introductions to receive launch support and benefits in each region.
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Amazon Launchpad provides the opportunity to reach an interested audience in an authentic way.
Colleen SundlieChief Date Aficionado and Founder, Date Lady

Discover what’s new

Looking for inspiration? Check out our highlights, trends and founding stories from Launchpad brands

Frequently Asked Questions

Get answers to frequently asked questions about Amazon Launchpad
Who is eligible to participate in the Amazon Launchpad program?
We welcome all entrepreneurs and brand owners with unique and innovative products to apply. New or existing sellers with professional accounts who have listed their products on Amazon for less than four years and have generated less than $5 million in gross merchandise sales on Amazon annually qualify. We will evaluate your application and provide a response within 7-10 business days.
What are the program terms for Amazon Launchpad?
A 12-month minimum commitment is required from the date of acceptance. After 12 months, you can cancel your participation in the Amazon Launchpad Program after providing 30 days’ written notice. Amazon Launchpad reserves the right to transition brands out of the program at our discretion.
Why is the minimum commitment 12 months?
12 months will allow brands to participate in all major events such as Prime Day and Holiday gift giving. The program and benefits are also designed to help brands accelerate over time.
Is there a fee for Amazon Launchpad?
Yes. If your Selling on Amazon account is accepted into LP, a 5% premium will be added to the Referral Fees described on the Selling on Amazon Fee Schedule. The premium applies to all sales associated with your account.

If your trailing 12-month gross merchandise sales exceed $1 million during your participation in LP, Amazon may in its sole discretion lower your 5% premium to 3% beginning the following month. In addition, you can unlock other enhanced services as your business accelerates.
What are the criteria for participation in Launchpad marketing events?
Amazon Launchpad brands are required to hit our minimum customer experience bar. This criteria includes: (1) products must maintain at least 3.5 stars, (2) have at least 5 reviews, (3) and be enrolled in Fulfilled by Amazon (FBA) with Prime Badging. This ensures the best experience for our customers when browsing Amazon Launchpad products.
How will Amazon customers discover my products on LP?
Amazon Launchpad is designed to help products get discovered faster by offering merchandising such as storefront placements, category focused emails and more.
How do you help startups are already selling on Amazon and have sales exceeding $1 million
in the trailing 12 months?
Amazon Launchpad has additional benefits for brands grossing over $1 million in the trailing 12 months. The program fees may be reduced to 3% (from 5%), enrollment in Amazon Launchpad SAS program is available, an additional Launch Merchandising Package, and access to Deal of the Day submission
Do I have to sell on Amazon to be part of Amazon Launchpad?
Yes, a professional Seller Central account on Amazon is required to participate in Amazon Launchpad.
Do I need a UPC/GTIN/EAN to sell on Amazon?
Yes, a UPC, GTIN, or EAN is required to sell on Amazon.
What type of support can I expect from Amazon after I leave the Amazon Launchpad program?
After transitioning out of the Amazon Launchpad program, your products will no longer be featured on the Amazon Launchpad family of storefronts. Administrative support will be provided by Amazon’s central teams and via support cases filed in your vendor or seller portal. For continued education and support on Amazon, you can do the following:

Vendor Central Users: Login to your Vendor Central account to access tools and resources for guidance. To learn more about Amazon Advertising, sign up for weekly webinars. To get help with administrative issues, login to your Vendor Central account to access the Vendor Central Contact Us page.

To modify your A+ (Enhanced Marketing Content): Your Amazon Launchpad A+ will remain live on your detail page after the transition occurs. However, if you would like to modify the content, you will have to switch to the standard A+ modules. To make changes to your A+ after you’ve transitioned, you can create new content through Vendor Central. These pages are complimentary to create and will allow you to access the standard A+ modules. Once your new A+ is created, please email us at AmazonLaunchpad-Aplus-help@amazon.com, so that your new A+ content can go live.

Seller Central Users: Login to your Seller Account to access Seller University resources for guidance. To learn more about Amazon Advertising, sign up for weekly webinars. To get help with administrative issues, access the Seller Central Contact Us page (login required).

To modify your A+ (Enhanced Brand Content): Your Amazon Launchpad A+ will remain live on your detail page after the transition occurs. However, if you would like to switch to the standard A+ modules, please contact us at AmazonLaunchpad-Aplus-help@amazon.com. To make changes to your A+ after you’ve transitioned, you can create new content through Seller
Does Launchpad have any case studies to share?
Yes. You can view case studies on the Amazon Launchpad case studies page.

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