Unlock $50K in new seller credits, bonuses, and exclusive benefits. Learn how
Unlock $50K in new seller credits, bonuses, and exclusive benefits. Learn how

    Apply to the New Seller Success program

    The New Seller Success program is available to a limited number of qualifying brands that are new to Amazon each quarter. Our team reviews each submission to ensure the program is the right fit for your brand and goals. If you qualify, a dedicated Amazon account representative will reach out.
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    This is an invite-only program.
    View program requirements*
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    Submission error

    Your brand

    The fields with * are required
    Brand name *
    Brand website *
    What is your business type*
    What’s your brand’s approximate annual revenue across all channels?

    Your business

    What’s your primary product category?*

    Your goals

    What’s your target launch date on Amazon?

    Your contact information

    First Name*
    Last Name*
    Business email *
    Please enter a business email on your brand’s domain, not a generic email (Gmail, Yahoo, Outlook)
    Phone number (optional)
    ✕

    Program requirements*

    • You intend to sell in Amazon’s US store, Amazon.com.
    • You don’t yet have an active Amazon Seller Central account.
    • You’re ready to launch on Amazon in the next 90 days.
    • You own or officially represent a brand and can be assigned a Brand Representative role through Brand Registry.
    • You have an established brand identity, including a registered trademark, branded website, or existing product line.
    *Meeting requirements does not guarantee acceptance. Selection is subject to capacity and fit.
    Over 11,000 US-based independent sellers grew their sales by more than 10X in 2025
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