Our Brands

Join the Amazon family of brands

Our Brands is a collection of Amazon private brands and a curated selection of brands sold exclusively on Amazon
illustration of a man in a kitchen surrounded by Amazon brand products

Our Brands benefits

With Our Brands, we are bringing high-quality products at great prices to our global network of customers both directly (B2C) and commercially (B2B).
icon: telephone headset
Onboarding support
You'll receive guided support and a free toolset of products to tell your brand story and track performance.
icon: shipping box with star above it
Marketing services
Brands will receive a suite of marketing support executed by our Amazon merchandising team. Products with high ratings and reviews can receive additional placements across Amazon.com.
icon: desktop computer with Amazon smile logo
Venue to test & learn
You can easily test new innovative products and get quick customer feedback.

Participating categories

  • Apparel & Accessories
  • Automotive
  • Baby
  • Beauty
  • Business & Industrial
  • Consumer Electronics
  • Food & Beverages
  • Health & Wellness
  • Home & Kitchen
  • Household & Personal Care
  • Lawn & Garden
  • Office Supplies
  • Pets
  • Shoes
  • Sporting & Outdoors
  • Tools & Home Improvement
  • Toys
  • and more

Featured brands

Presto logo
Amazon Basics logo
Good Brief logo
Stone and Beam logo
Kid Nation logo
Mountain Falls logo
Rivet logo
Basic Care logo

Start selling today

Put your products in front of the millions of customers who search Amazon.com every day.
$39.99 a month + selling fees
two Amazon boxes