Get 10% back on your first $50,000 in branded sales. Learn moreGet 10% back on your first $50,000 in branded sales. Learn moreAmazon Brand Registry
Launch your brand with Amazon
Enroll your brand in Amazon Brand Registry to become eligible to activate a suite of brand-building tools and protection benefits.
New to Brand Registry? Enroll your brand
In 2023, more than 99% of product listings blocked or removed from the Amazon store were found by Brand Registry’s proactive controls.1
Get 10% back on branded sales
We invest in new brands at Amazon. Enroll your brand in Amazon Brand Registry to take advantage of the following:
10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000
$200 credit for Amazon Vine
Why create an Amazon Brand Registry account?
Amazon Brand Registry is a free program that helps you protect your intellectual property (IP), manage your listings, and grow your business—whether or not you sell in the Amazon store.
Secure your brand
Detect and report suspected IP infringement with our powerful tools. Accurate submissions drive our feedback loops to block violations automatically—before they impact your brand or customers.
Improve the customer experience
We combine your product information with our automated protections and machine learning to help prevent inaccurate listings. You can also use brand tools to add enhanced content to your product detail pages.
Monitor your progress
Keep an eye on key metrics related to customer searches for your brand and products. You can also track protection metrics—both Amazon’s efforts and yours—in real-time across all our stores.
“Amazon Brand Registry has been a huge leap forward for Casio in protecting our intellectual property. The response time has been lightning fast and the team assigned to this program are incredibly knowledgeable and efficient."
“P&G was very pleased to be invited to be an early adopter of Amazon Brand Registry. We believe that Amazon Brand Registry will continue to help as we collaborate with Amazon to protect our brands and our consumers online.”
Join our growing list of enrolled brands
Enroll your brand with Amazon
Enroll in Brand Registry—or get help with your intellectual property (IP) so you’re ready to enroll.
Brand Registry
Start your brand’s Amazon journey by enrolling it in Amazon Brand Registry for free. After enrolling, you become eligible to activate a suite of brand-building tools and protection benefits. You can enroll your brand even if you don’t sell in the Amazon store.
You only need to meet two basic requirements:
You only need to meet two basic requirements:
Brand name or logo: Have your brand name, or a logo that includes your brand name, permanently affixed to your products or packaging
Trademark: Have a pending or registered trademark for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store
During enrollment, you’ll create a Brand Registry account and provide detailed information about your intellectual property and products, which helps us understand and safeguard your brand.
Did you know?
Amazon Brand Registry can help increase the accuracy of product listings
After enrolling your brand in Amazon Brand Registry, only you and other sellers associated with your brand can create or suggest updates to your product detail pages using our standard listing processes. That helps ensure the accuracy of your product information and improves the customer experience.
IP Accelerator
Don’t have a trademark for your brand name or logo? The Amazon IP Accelerator program can help connect you with Amazon-vetted legal service providers who are ready to take you through each step of the trademarking process.
Build your brand with Amazon
After enrolling your brand in Amazon Brand Registry, you become eligible to activate a suite of brand-building tools that help grow awareness for your brand, improve your consideration, increase your conversion rate, and build your brand loyalty.
You can find each tool on the Build Your Brand page in Seller Central, along with a dashboard of metrics that help track and measure your brand-building efforts.
You can find each tool on the Build Your Brand page in Seller Central, along with a dashboard of metrics that help track and measure your brand-building efforts.
Learn the lingo:
awareness, consideration, conversion, and loyalty
"Awareness,” “consideration,” “conversion,” and “loyalty” refer to different stages in the customer journey.
- Awareness: Customers recognize your brand and products.
- Consideration: Customers are deciding if your brand or products meets their needs.
- Conversion: Customers purchase your products.
- Loyalty: Customers continue purchasing your brand and products.
Don't have an Amazon selling account yet?
A+ Content
Increase sales with better listings
Showcase your products and tell your brand’s story by adding video, enhanced images, product-comparison charts, and other features to your product detail pages.
A+ Content can help:
Grow your brand awareness
Improve your consideration
Increase your conversion rate
Basic A+ Content can increase sales by up to 8%—and well-implemented Premium A+ Content can increase sales by up to 20%.
3D models and augmented reality
Create an immersive shopping experience
Give customers an immersive shopping experience by adding 3D models to your product detail pages. Let them see a product from all sides with View in 3D, or give them the opportunity to see it in their own space with View in Your Room. You can also let customers see themselves in shoes and eyewear in real time with Virtual Try-On.
3D models can help:
Increase your conversion rate
On average, customers who viewed a listing with a 3D model were 2x more likely to make a purchase after viewing the product in 3D or trying it on virtually.2
Brand Stores
Design a store for your brand
Create a free destination in the Amazon store to help customers explore your products and get to know your brand—no coding experience required.
Brand Stores can help:
Grow your brand awareness
Increase your conversion rate
Sponsored Brands
Help customers discover your brand
Create cost-per-click campaigns that appear in the Amazon store and feature a video or multiple products from your brand, along with a logo and headline.
Sponsored Brands can help:
Grow your brand awareness
Posts
Expand your reach with engaging content
Create high-quality content that educates and inspires customers when it appears on Amazon product pages, content feeds for related categories, and in your own Brand Store.
Posts can help:
Grow your brand awareness
Brand Analytics
Get actionable performance data
Make strategic decisions about your products and advertising using aggregated data from customer searches and purchasing behavior.
Brand Analytics can help:
Grow your brand awareness
Improve your consideration
Increase your conversion rate
Build your brand loyalty
Brand Metrics
Understand how your ads reach customers
Use key data points to optimize ads in the Amazon store. Understand awareness and consideration for your brand, and monitor your performance within product categories.
Brand Metrics can help:
Grow your brand awareness
Amazon Vine
Get insightful customer reviews
Generate reviews for your brand’s products to improve customer trust, drive sales, and receive honest feedback early in your product’s lifecycle.
Amazon Vine can help:
Improve your consideration
Amazon Vine helps boost sales by up to 30%.
Customer Reviews
Track and manage product reviews
Easily track reviews for your brand’s products and offer buyers a solution when reviews have a 1 to 3 star rating.
Customer Reviews can help:
Improve your consideration
A product’s first review has been shown to increase sales by up to 3.5x.
Brand Tailored Promotions
Create tailored discounts and offers
Create exclusive discounts ranging from 10% to 50% for brand followers or recent, repeat, or high-spend customers.
Brand Tailored Promotions can help:
Improve your consideration
Build your brand loyalty
Amazon Live
Help customers interact with your brand
Build an audience for your brand with your own shoppable livestream content. Engage shoppers in real time and help them follow your brand.
Amazon Live can help:
Improve your consideration
Sponsored Display
Use machine learning to reach customers
Create cost-per-click (CPC) campaigns that appear in and beyond the Amazon store and feature a product from your catalog.
Sponsored Display can help:
Improve your consideration
Sponsored Products
Advertise in the Amazon store
Create cost-per-click (CPC) campaigns that appear in the Amazon store and feature a product from your catalog. Create a campaign in minutes, even if you’ve never advertised before.
Sponsored Products can help:
Increase your conversion rate
Manage Your Experiments
Test and optimize your product listings
Run A/B tests on your product titles, descriptions, main or secondary images, and A+ Content to see what drives more sales.
Manage Your Experiments can help:
Increase your conversion rate
Knowing what content drives conversion and implementing changes to your listings based on optimized content can increase sales by up to 25%.
Brand Referral Bonus
Earn bonuses for marketing your products
Earn credits and improve your advertising return by driving purchases of your brand’s products using non-Amazon advertising.
Brand Referral Bonus can help:
Increase your conversion rate
Earn a bonus averaging up to 50% of the
referral fees of product sales driven to Amazon.
referral fees of product sales driven to Amazon.
Virtual Bundles
Make it easier to buy more products
Group and sell multiple products on a single product detail page to make it easier for customers to discover and buy more items from your brand.
Virtual Bundles can help:
Increase your conversion rate
Shoppers who click on a Post run 45.1% more branded searches, leading to 22.7% more units purchased.
Amazon Attribution
Get insights into your non-Amazon marketing
Measure how your non-Amazon advertising impacts your brand’s shopping activity and sales in the Amazon store.
Amazon Attribution can help:
Increase your conversion rate
Subscribe & Save
Automate repeat purchases
Encourage repeat purchases by offering discounts on your brand’s products.
Subscribe & Save can help:
Build your brand loyalty
Subscribe & Save products with a 10%-15% discount can drive up to a 1.8x increase in conversion on average.
Product Lifecycle Support
Offer post-purchase product support
Reduce returns and increase customer satisfaction by providing buyers with written instructions, video, manufacturer information, or replacement parts.
Product Lifecycle Support can help:
Build your brand loyalty
Buy with Prime
Offer Prime shopping benefits from your site
Display the Prime logo and delivery promise on your own website to encourage shoppers with fast delivery and free returns.
Buy with Prime can help:
Build your brand loyalty
On average, merchants experienced a 25% increase in shopper conversion with Buy with Prime.
Multi-Channel Fulfillment
Use FBA inventory for your other sales channels
Get low-cost, reliable fulfillment for your own website and other ecommerce sales channels, as fast as two days.
Multi-Channel Fulfillment can help:
Build your brand loyalty
Multi-Channel Fulfillment has a >97% on-time delivery rate.
Protect your brand
After enrolling your brand in Amazon Brand Registry, you can enjoy peace of mind by taking advantage of layers of additional IP protection.
Automatically benefit from machine learning and proactive protections that help block and prevent inaccurate product information, counterfeits, fraud, abuse, and bad actors—before they impact your brand and customers.
Take advantage of a powerful tool that helps you detect and report a violation of your intellectual property.
Track stats and insights related to your brand’s protection and monitor the impact of your infringement notices.
If you meet additional requirements, you can access advanced protection tools and programs.
At Amazon, we work hard to earn and maintain customer trust and are constantly innovating to prevent counterfeit products from reaching customers. Read our full report to learn more about our latest innovations.
Report a Violation
Report suspected infringement
Use our self-service tool to search the Amazon catalog for potential violations of your active trademarks, copyrights, and patents. Should you find a suspected infringement, you can submit a report. Each report strengthens our machine learning and automated protections. Accurate use of Report a Violation also helps you become eligible for Project Zero.
In 2023, more than 99% of blocked or removed listings were found by Brand Registry’s proactive controls, before a brand had to find and report them.
Project Zero
Drive counterfeits to zero
Get the unprecedented ability to immediately remove counterfeit listings from the Amazon store. Each removal strengthens our machine learning and automated protections and can help us identify bad actors as targets for prosecution.
Over 25,000 brands have enrolled in Project Zero.
Transparency
Authenticate every item
Use unique codes to authenticate individual units, stop inaccurate and counterfeit products, improve customer engagement, and get valuable insights that can optimize your supply chain.
Over 1.6 billion product units have been protected with Transparency.
Counterfeit Crimes Unit
Stop bad actors
Work with law enforcement, customers, and our global team to stop bad actors and hold them accountable.
Amazon has pursued more than 21,000 criminals through litigation and criminal referrals to law enforcement.
Did you know?
We can help with patent disputes
After enrolling in Brand Registry, you can access a faster and less expensive way to handle patent disputes. We use neutral third-party evaluators to determine whether a utility patent has been infringed. The decision will be enforced in our US store.
Frequently Asked Questions
Don’t see your question below? See our other Brand Registry FAQs (login required).
What are the full requirements for enrolling a brand in Brand Registry?
To enroll in Brand Registry:
- You must have a brand name, or a logo that includes your brand name, permanently affixed to your products or packaging. During enrollment, you will need to provide images that show your brand name or logo on your products or packaging.
- You must have an active, registered trademark or a pending trademark application for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store. In some cases, you may also enroll with a pending trademark registration. See country-specific requirements (login required).
- You must be the trademark owner. If you are an authorized agent, have the trademark owner enroll the brand, then add you as an additional Brand Registry account user.
- The trademark for your brand must be in the form of a text-based mark (word mark) or an image-based mark with words, letters, or numbers (design mark). Note that trademarks can have different classifications based on their issuing trademark office.
- Your trademark text must match the brand name on your Brand Registry application. If your trademark is an image-based mark with words, letters, or numbers, you will need to upload a copy of the image during enrollment. It should match your trademark record exactly.
- You must have the trademark registration or application number provided by the designated government office.
- You must have a list of product categories in which your brand should be listed.
- If you have a Seller Central or Vendor Central account, use the same username and password to create your Brand Registry account.
Do I need to create multiple Brand Registry accounts if I sell in more than one country?
No. You can create a single, global account with Brand Registry. During enrollment, you’ll only be able to select a single country-based trademark office. But you’ll be able add trademarks for the offices of other countries after your enrollment has been approved. We recommend submitting trademarks for each country-based Amazon store you want to sell in.
Can I enroll more than one brand?
Yes. After enrolling your first brand, you can enroll additional brands from your Brand Registry homepage by clicking Enroll a new brand.
I’m trying to enroll in Amazon Brand Registry. Why am I receiving an error message?
See our list of error messages, explanations, and next steps (login required).
How do I view or edit my Brand Registry application?
To view the status of an application, visit the Brand Applications page. You can also edit an application that you haven’t yet submitted, add documents to a submitted application, or copy and correct a rejected application.
Can I provide others with access to the Brand Registry portal?
Yes. After enrolling your brand in Brand Registry, you’re automatically assigned the roles of “rights owner” and “administrator.” You can invite additional users to your brand and assign them roles.
Can I add a new trademark for a brand I’ve already enrolled?
Yes. Follow these steps:
- Click Manage in the Brand Registry main menu, then click Manage intellectual property.
- Select the brand name from the drop-down menu, then click Connect a trademark.
- For a single trademark, enter the required trademark information, then click Connect trademark.
- For 10 or more trademarks, click Connect multiple trademarks, download the template, enter the required information, then upload your completed template.
Can Brand Registry help with utility patent disputes?
Yes. For US brands with a utility patent, Brand Registry offers a neutral evaluation process within the Report a Violation tool. The Amazon Patent Evaluation Express program brings in neutral third-party evaluators who are attorneys skilled in patent analysis, to decide whether an asserted utility patent is infringed.
The process is an efficient means for utility patent owners and those accused of patent infringement to address their concerns. It is faster than the court system and is free for the party that the evaluator determines is correct.
Once a report is submitted, we notify sellers who have listings for reported products so they can participate in an evaluation and defend their claim if they choose.
Participation in an evaluation requires both parties to deposit $4,000 with the neutral evaluator. Amazon does not handle the deposit and does not retain any portion of the evaluator’s fee. The evaluator reviews submissions and determines whether the reported listings infringe the patent.
Amazon follows the decision of the evaluator. The winning participant receives their $4,000 deposit back. If the evaluator determines the reported products infringe, Amazon removes them. If the evaluator finds in the seller’s favor, Amazon takes no action.
Once an evaluation is complete, if an application meets the criteria, utility patent owners are granted an Amazon Patent Evaluation Express ID associated with this decision. Brands can use the ID from the winning evaluation to report future infringement of that patent through Report a Violation.
The process is an efficient means for utility patent owners and those accused of patent infringement to address their concerns. It is faster than the court system and is free for the party that the evaluator determines is correct.
Once a report is submitted, we notify sellers who have listings for reported products so they can participate in an evaluation and defend their claim if they choose.
Participation in an evaluation requires both parties to deposit $4,000 with the neutral evaluator. Amazon does not handle the deposit and does not retain any portion of the evaluator’s fee. The evaluator reviews submissions and determines whether the reported listings infringe the patent.
Amazon follows the decision of the evaluator. The winning participant receives their $4,000 deposit back. If the evaluator determines the reported products infringe, Amazon removes them. If the evaluator finds in the seller’s favor, Amazon takes no action.
Once an evaluation is complete, if an application meets the criteria, utility patent owners are granted an Amazon Patent Evaluation Express ID associated with this decision. Brands can use the ID from the winning evaluation to report future infringement of that patent through Report a Violation.
What are Amazon’s policies on intellectual property and brand names?
How can I report policy violations or other forms of abuse not related to intellectual property?
You can use the Report abuse tool to report inaccurate listing information, violations of Amazon policy, and other issues. To access the tool, log in to Seller Central and use the main menu to select Performance, then Account Health. On the Account Health page, select Report abuse. If you don't have access to Seller Central, you can report issues using Brand Registry Support. Log in to your Brand Registry account and select Contact us from your homepage, then select Report a marketplace policy violation.
Amazon also provides a publicly available form for reporting alleged intellectual property infringements such as copyright, trademark, and patent concerns.
Amazon also provides a publicly available form for reporting alleged intellectual property infringements such as copyright, trademark, and patent concerns.
Launch your brand with Amazon
Enroll your brand in Amazon Brand Registry to become eligible to activate a suite of brand-building tools and protection benefits.
New to Brand Registry? Enroll your brand
12023 Brand Protection Report | 2Amazon internal data, 2022
