Seller Fulfilled Prime
Sell products with Prime branding directly from your warehouse
If you're interested in starting Seller Fulfilled Prime, register for the trial—your first step to become an enrolled seller.
Grow your business with Seller Fulfilled Prime
Seller Fulfilled Prime is the Prime program that allows you to deliver directly to domestic Prime customers from your own warehouse. By displaying Prime branding on your offers, you are committing to fulfill orders with one-day and two-day delivery at no additional charge for Prime customers.
Enjoy these benefits with Seller Fulfilled Prime
Reach the most loyal Amazon customers
Prime customers will be able to easily identify your products as ones with fast, reliable delivery and high-quality customer service.
Offer Guaranteed Delivery Date messaging
Seller Fulfilled Prime orders display FREE Delivery messaging to Prime customers.
Seller Fulfilled Prime in 4 steps
Step 1
Pre-qualify for the Seller Fulfilled Prime trial.
Step 2
Once pre-qualified, register to start the Seller Fulfilled Prime trial.
Step 3
Participate in the Seller Fulfilled Prime trial for 30 days while meeting all program requirements to pass and become an enrolled seller.
Step 4
Continually meet the Seller Fulfilled Prime program requirements as an enrolled seller to have Prime branded offers on orders you fulfill yourself.
Frequently Asked Questions
Get answers to the frequently asked questions about Seller Fulfilled Prime.
What are the pre-qualification criteria to start the Seller Fulfilled Prime trial?
- Have a domestic US address as your default shipping address
- Have an Amazon Professional selling account
- Meet the following criteria over the past 90 days:
- Self-fulfilled at least 100 packages
- Cancellation rate less than 2.5%
- Valid tracking rate greater than 95%
- Late shipment rate less than 4%
What are the criteria to pass the Seller Fulfilled Prime trial and become an enrolled seller?
- Participate for 30 days
- Ship 100 or more packages from Prime trial orders
- An on-time delivery rate of at least 93.5%
- A valid tracking rate of at least 99%
- A seller-initiated cancellation rate of less than 0.5%
- Meet minimum thresholds for one-day and two-day delivery speeds as viewed by Prime customer detail page views
What are the requirements for Seller Fulfilled Prime as an enrolled seller?
- Free one-day and two-day delivery for Prime customers
- Free nationwide standard shipping for all customers
- Meet minimum thresholds for one-day and two-day delivery speeds as viewed by Prime customer detail page views
- An on-time delivery rate of at least 93.5%
- A valid tracking rate of at least 99%
- A seller-initiated cancellation rate of less than 0.5%
- Ship and deliver Prime orders on weekends (Saturday, Sunday, or both)
- Offer Free Returns on items weighing under 50 lb
- All post-order customer service inquiries are managed by Amazon
What products are best for Seller Fulfilled Prime?
- High-value items
- Products with seasonal or unpredictable demand
- Items with variations
- Slow-moving goods
- Inventory that requires special handling or preparation
