Get over $50K in potential incentives when you start selling with Amazon. Learn how

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Quick links:
Selling on Amazon
Fulfillment by Amazon
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Select your preferred language

Start
Learn how to sell
Registering as a seller
Review steps for creating a seller account
Listing products
Find out how to match or create listings
Pricing products
Understand how to set competitive prices
Fulfilling customer orders
Decide on a fulfillment method
Promoting and advertising
Drive discovery with promotions and ads
Get the New Seller Guide
NewExplore the guide
Generate 6x more first-year sales
Brand Registry
Protect and build your brand
A+ Content
Increase sales with better listings
Fulfillment by Amazon
Outsource shipping, returns, and customer service
New Seller Incentives
Unlock $50,000 using the guide
Watch overview
Introducing the New Seller Guide
Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.
Not sure where to start? Take our business quiz
Review our FAQ
Grow
Optimize your operations
Outsource your supply chain
Get help with shipping, distribution, storage, and fulfillment
Fulfill orders from your own warehouse
Get faster, cheaper, and more accurate deliveries
Launch your brand
Build customer loyalty with brand tools
Reach more customers
Advertise with Amazon
Advertise in and beyond the Amazon store
Sell B2B
Connect with business customers
Sell globally
Sell to Amazon customers worldwide
Outsource your supply chain
Get end-to-end supply chain management for multiple sales channels.
Not sure where to start? Take our business quiz
Review our FAQ
Services
Tools
Find apps and service providers
Find software and service providers
Build your brand
Try Amazon tools to grow brand loyalty
Get feedback and insights
Review customer traffic, sales, and ratings
View all tools
Programs
Simplify your supply chain
Get help with shipping, storage, and fulfillment
Engage with customers
Advertise, promote, and connect with customers
Sell specialty products
Offer handmade, pre-owned, or customized items
View all programs
Amazon Brand Registry
Enroll your brand with Amazon to access a suite of brand-building tools and protection benefits.
Not sure where to start? Take our business quiz
Review our FAQ
Resources
Learning
Seller University
Learn how to sell with Amazon
Blog
Get ecommerce tips and info
Case studies
Read seller success stories
Announcements
Stay up date on events and services
View all resources
Guides
How to sell online
Get an overview for running an ecommerce business
What is ecommerce?
Understand how to launch an online sales channel
Inventory management best practices
Discover how to manage and track your inventory
What is dropshipping?
Find out how to outsource handling and delivery
How to sell books
Learn how to sell books online
How to build an online store
Get tips for setting up an ecommerce storefront
Take the quiz
Recommendations for your business
Answer three questions and we’ll suggest the right resources for your business.
Not sure where to start? Take our business quiz
Review our FAQ
Pricing
Review fees and costs
Standard selling fees
Review selling plan and referral fees
Costs for optional services
Understand costs for optional Amazon services
Costs for Fulfillment by Amazon (FBA)
Get a breakdown of costs for this popular program
Estimate fees and costs
Get an estimate for a product
Preview selling fees, fulfillment costs, and revenue
Compare estimates by fulfillment method
Compare FBA with other fulfillment methods
Get an estimate for your FBA inventory
Preview selling fees and costs for your FBA products
Revenue Calculator
Calculate fees and costs for a product, comparing fulfillment methods.
Not sure where to start? Take our business quiz
Review our FAQ

Get over $50K in potential incentives when you start selling with Amazon. Learn how

Start
Learn how to sell
Registering as a seller
Review steps for creating a seller account
Listing products
Find out how to match or create listings
Pricing products
Understand how to set competitive prices
Fulfilling customer orders
Decide on a fulfillment method
Promoting and advertising
Drive discovery with promotions and ads
Get the New Seller Guide
NewExplore the guide
Generate 6x more first-year sales
Brand Registry
Protect and build your brand
A+ Content
Increase sales with better listings
Fulfillment by Amazon
Outsource shipping, returns, and customer service
New Seller Incentives
Unlock $50,000 using the guide
Watch overview
Introducing the New Seller Guide
Sellers who use the New Seller Guide during their first 90 days generate approximately 6x more first-year sales on average.
Grow
Optimize your operations
Outsource your supply chain
Get help with shipping, distribution, storage, and fulfillment
Fulfill orders from your own warehouse
Get faster, cheaper, and more accurate deliveries
Launch your brand
Build customer loyalty with brand tools
Reach more customers
Advertise with Amazon
Advertise in and beyond the Amazon store
Sell B2B
Connect with business customers
Sell globally
Sell to Amazon customers worldwide
Outsource your supply chain
Get end-to-end supply chain management for multiple sales channels.
Services
Tools
Find apps and service providers
Find software and service providers
Build your brand
Try Amazon tools to grow brand loyalty
Get feedback and insights
Review customer traffic, sales, and ratings
View all tools
Programs
Simplify your supply chain
Get help with shipping, storage, and fulfillment
Engage with customers
Advertise, promote, and connect with customers
Sell specialty products
Offer handmade, pre-owned, or customized items
View all programs
Amazon Brand Registry
Enroll your brand with Amazon to access a suite of brand-building tools and protection benefits.
Resources
Learning
Seller University
Learn how to sell with Amazon
Blog
Get ecommerce tips and info
Case studies
Read seller success stories
Announcements
Stay up date on events and services
View all resources
Guides
How to sell online
Get an overview for running an ecommerce business
What is ecommerce?
Understand how to launch an online sales channel
Inventory management best practices
Discover how to manage and track your inventory
What is dropshipping?
Find out how to outsource handling and delivery
How to sell books
Learn how to sell books online
How to build an online store
Get tips for setting up an ecommerce storefront
Take the quiz
Recommendations for your business
Answer three questions and we’ll suggest the right resources for your business.
Pricing
Review fees and costs
Standard selling fees
Review selling plan and referral fees
Costs for optional services
Understand costs for optional Amazon services
Costs for Fulfillment by Amazon (FBA)
Get a breakdown of costs for this popular program
Estimate fees and costs
Get an estimate for a product
Preview selling fees, fulfillment costs, and revenue
Compare estimates by fulfillment method
Compare FBA with other fulfillment methods
Get an estimate for your FBA inventory
Preview selling fees and costs for your FBA products
Revenue Calculator
Calculate fees and costs for a product, comparing fulfillment methods.
- Select your preferred language
  English - US
  Español - US
  中文 - CN

Quick links:
Selling on Amazon
Fulfillment by Amazon

Start here

How to sell on Amazon: 4 steps for beginners

Get an overview of how to set up a selling account, list products, fulfill customer orders, and more.

Get 10% back on your first
$50,000 in branded sales

More than 60% of sales in the Amazon store come from independent sellers—most of which are small and medium-sized businesses¹

Step 1: Get ready to sell
Step 2: List products
Step 3: Price products
Step 4: Select your fulfillment method
BACK TO TOP

Step 1: Get ready to sell

Video

12:28

Configure your Amazon Seller Central account

Find out how to configure settings for your Seller Central account, and how to complete or update your account information.

Video

11:10

Enroll your brand in Amazon Brand Registry

Learn requirements and steps for enrolling a brand with Amazon.

Step 2: List products

Video

8:25

Intro to product detail pages

Learn what a product detail page is and who can create, suggest updates, and match offers to one. Learn best practices for each key element of a product detail page.

Video

3:11

Intro to listing products in the Amazon store

Learn what you need before you list products and how to match offers and create product detail pages both one at a time and in bulk.

Step 3: Price products

Video

11:07

Intro to pricing products in the Amazon store

Find out what a competitive price, lowest price, and Featured Offer are. Get an overview of how sellers set static prices and apply pricing rules to their products.

Video

8:32

Featured Offer eligibility and strategies

Learn what the Featured Offer is, and explore requirements, strategies, and tools that can help your offer become the Featured Offer in the Amazon store.

Step 4: Select your fulfillment method

Video

6:27

Intro to Fulfilled by Merchant

Get an overview of the Fulfilled by Merchant program, including guidelines on packaging, shipping and cancellation metrics, and maintaining a positive customer experience.

Video

5:35

Intro to Fulfillment by Amazon (FBA)

Learn how FBA works, how to get started, and where to access FBA tools and resources.

Start selling today

Sell with a trusted brand that offers a suite of programs and tools to help you succeed.

Get 10% back on your first
$50,000 in branded sales

*A Professional selling account is $39.99/month + selling fees. Learn more
¹2024 Small Business Empowerment Report

Just have a few items to sell?

Home

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Explore selling on Amazon around the world

Australia
Belgium
Brazil
Canada
China
France
Germany
India
Ireland
Italy
Japan
Korea
Mexico
Netherlands
Poland
Saudi Arabia
Singapore
South Africa
Spain
Sweden
Taiwan
Thailand
Turkey
United Arab Emirates
United Kingdom
United States
Vietnam

Amazon operates stores worldwide, allowing you to grow your business internationally regardless of where you’re located.

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Select your preferred language

English - US
Español - US
中文 - CN

Select your preferred language

Learn how to sell

Get the New Seller Guide

Introducing the New Seller Guide

Optimize your operations

Reach more customers

Outsource your supply chain

Tools

Programs

Amazon Brand Registry

Learning

Guides

Recommendations for your business

Review fees and costs

Estimate fees and costs

Revenue Calculator

Start

Learn how to sell

Get the New Seller Guide

Introducing the New Seller Guide

Grow

Optimize your operations

Reach more customers

Outsource your supply chain

Services

Tools

Programs

Amazon Brand Registry

Resources

Learning

Guides

Recommendations for your business

Pricing

Review fees and costs

Estimate fees and costs

Revenue Calculator

Select your preferred language

How to sell on Amazon: 4 steps for beginners

Get an overview of how to set up a selling account, list products, fulfill customer orders, and more.

More than 60% of sales in the Amazon store come from independent sellers—most of which are small and medium-sized businesses1

Step 1: Get ready to sell

Configure your Amazon Seller Central account

Enroll your brand in Amazon Brand Registry

Step 2: List products

Intro to product detail pages

Intro to listing products in the Amazon store

Step 3: Price products

Intro to pricing products in the Amazon store

Featured Offer eligibility and strategies

Step 4: Select your fulfillment method

Intro to Fulfilled by Merchant

Intro to Fulfillment by Amazon (FBA)

Start selling today

Sell with a trusted brand that offers a suite of programs and tools to help you succeed.

Select your preferred language

More than 60% of sales in the Amazon store come from independent sellers—most of which are small and medium-sized businesses¹