Seller registration guide

How to register as an Amazon seller

Use our step-by-step guide to create your Amazon selling account. Find out what you need to register, get answers to common questions, and learn what to do after you’ve created an account.
$39.99 a month + selling fees
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Let's get started

While timelines for seller registration can vary, in many cases you’ll be able to complete the process in just a few hours. Then you’ll verify your identity as the primary contact for your business, a process that usually takes three business days or less.

Choose your email and password

Start the registration process by clicking Sign up anywhere on

If you have an Amazon customer account, you can create your selling account using the same email address and password. Enter both, then click Next.

If you don’t have an Amazon customer account or prefer to create a selling account using different credentials, click Create your Amazon account. On the next page, enter your first and last name, email address, and password. Then click Next.
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5 steps to register

Step 1: Provide business information

The first type of information you’ll provide during registration helps us understand your business.
  • Business type: Select the option that best describes your business, whether it’s public, private, or charitable. If you’re operating as an individual or your business isn’t otherwise incorporated, select None, I am an individual.
  • Business name: Enter the exact name used to register your business with the relevant government office.
  • Company registration number: Enter the number you were issued when you registered your business. This unique identifier isn’t the same as your Employer Identification Number (EIN).
  • Registered business address: Enter the address that appears on your business license.
  • Phone number: Enter your phone number, including your country code.

Frequently asked questions

Do I need an LLC to sell with Amazon?
You don’t need to be an LLC or registered business, or be otherwise incorporated, to sell in the Amazon store. Select None, I am an individual for your Business type and we’ll update the registration process to collect relevant information.
What if I want to sell with Amazon in other countries?
When you create a selling account from, you can use it to sell in the US, Canada, and Mexico. You can also create additional selling accounts for Europe, Asia-Pacific, and Middle East and North Africa. For each new country, you can use Global selling tools to translate listings, coordinate pricing, and find service providers.

Step 2: Provide seller information

The next information you’ll provide helps identify you as your business’s primary contact person.

Note: In step 3, you’ll provide information about the bank account your business will use to receive payments from Amazon. That bank account must be in your name or the name of your business.

Use a government-issued ID like a passport to enter the following information:
  • Country of citizenship
  • Country of birth
  • Date of birth
  • Residential address
Next, provide your phone number. Add an additional phone number, if necessary.

Finally, indicate whether you are a beneficial owner of the business, a legal representative of the business, or both.

Frequently asked questions

How do I know if I’m a beneficial owner?
A beneficial owner is a person who directly or indirectly owns more than 25% of the shares or voting rights of the business, or they own the business via other means. If no member of your business qualifies under these criteria, then any senior manager can be considered a beneficial owner.
How do I know if I’m a legal representative?
A legal representative is legally authorized by your business to manage and act on its behalf. For example, they are authorized to accept terms and conditions or open a payment account for your business. If you aren’t a legal representative, a legal representative for your business may need to provide a letter authorizing you to act on behalf of the business. We’ll notify you when this letter is required.

Step 3: Provide billing information

Next, you’ll enter banking and credit card information. We use these details to process payments and expenses.

Frequently asked questions

What bank account holder name should I use?
Select the name in which your bank account is held with your financial institution. This could be your name as the primary contact, or it could be the name of your business.
Do I need a US bank account?
No. You can use the Amazon Currency Converter to receive your sales proceeds in a bank account outside the US, converting to the relevant currency. See the countries, regions, and currencies supported by Amazon for disbursement.
What credit card types can I use?
We accept American Express, Diners Club, Discover, JCB, MasterCard, and Visa. The credit card you provide does not need to be under your name or the name of your business.

Step 4: Provide store and product information

After providing payment information, you’ll enter the name of your business as you’d like it to appear on We call this your "store." It will appear to customers in each of your offers and in your public seller profile.

You’ll also be prompted to provide information about your:
  • Business certifications
  • Manufacturer or brand status

Frequently asked questions

What if my store name is already being used by another seller?
Your Amazon store name needs to be unique and doesn’t need to match your business name. If another seller is using your preferred name, select a variation or alternative name.
What are product IDs—and how do I find or obtain them?
In most cases, we use product IDs to identify your items and pair them with the correct product detail pages in the Amazon store. Product IDs are also called Global Trade Item Numbers (GTINs). They can often be found on packaging above or below the product’s barcode. The most common GTIN used by Amazon sellers is a UPC, but you might also find an ISBN, EAN, or JAN on your product. In some cases, you might need to obtain a GTIN for a product from Global Standards 1. In rare cases, you might apply for a GTIN exemption from Amazon.
What is Amazon Brand Registry?
Amazon Brand Registry is a free program that provides sellers with a suite of additional selling benefits and protection tools. If you’re the rights owner for an eligible brand, we recommend enrolling it in Brand Registry before you list your products. You’ll need a pending or registered trademark to enroll.

Step 5: Verify your identity

After submitting store information, you’ll be prompted to upload the following documents:
  • Proof of residential business address dated from the last 180 days, like a bank or credit card statement
Next, you’ll be prompted to do one of the following:
  • Join or schedule a video call with an Amazon associate. You should bring your government-issued ID and proof of residential address to the call.

Frequently asked questions

What are the requirements for uploading documents?
When uploading documents, use high-quality color scans or photos that show all four corners and have legible text. Don’t use screenshots or blurry images, and make sure that relevant documents are signed.
illustration of a lofi seller central home page with a feature callout to configure acount

Configure your account—and start selling

After completing seller registration, you’ll have access to Seller Central, the hub for your selling account.

Before you start selling, make sure you configure your selling account for your business. Consider adding other users if you’d like help with certain tasks.

After configuring your account, you can use Seller Central to list and price products, manage inventory, fulfill customer orders, and much more

Ready to sell with Amazon?

Start selling in a store that more customers trust using high-impact tools and services.
$39.99 a month + selling fees
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