Fulfillment by Amazon (FBA): Outsource fulfillment for your ecommerce business

Get $100 off shipments into
the Amazon fulfillment network

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In 2024, more than 55,000 independent sellers generated over $1 million in sales¹

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New Seller Incentives

Get shipping credits, free storage, and more

You’ve put everything into your business—so let’s start your Amazon journey with confidence. All new Professional sellers can take advantage of the following:

$100 off shipments into the Amazon fulfillment network using the Amazon Partnered Carrier program

$200 credit towards fulfillment costs when you use Amazon Global Logistics

Free storage and customer returns with auto-enrollment in the FBA New Selection program

Sell more with Amazon

They’re here, introduce yourself

Amazon ships to customers in more than 100 countries and regions—and in 2022, we were ranked the most trusted brand by US consumers. Reduce the time, effort, and money you spend on customer acquisition with unparalleled organic traffic, powerful advertising tools, and a shopping experience that converts.

Unrivaled scale, no cap

In 2023, US-based Amazon sellers sold more than 4.5 billion items—an average of 8,600 items every minute. Build, grow, and scale your brand with our innovative toolkit: a proven customer experience, rich data insights, cutting-edge advertising and marketing solutions, and world-class logistics with Fulfillment by Amazon (FBA). There’s no ceiling—how big do you want to go?

Your brand experienced

Protect and build your brand with Amazon. Use tools and programs to connect with trademark specialists and prevent counterfeits. Or communicate your core values with a storefront and product listings that feature enhanced brand content. In 2023, more than 99% of product listings blocked or removed from our store were found by Amazon Brand Registry’s proactive controls.

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Your success supported

Get critical performance metrics to monitor customer sentiment and ensure an always-on brand experience. Access trainings, case studies, tips, and one-to-one expert support to help you take your business to the next level. In 2023, US-based Amazon sellers averaged more than $250,000 in annual sales.

“Every year our sales are up 30-40% and we think it’s going to peak but it never does."

David Figueroa

Co-Founder, President & CCO

"We grew 10x within five months selling with Amazon."

Mehul Vadher

Founder & CEO

What is Fulfillment by Amazon?

Fulfillment by Amazon (FBA) is a program that lets you outsource customer orders to Amazon. Enroll in FBA to send products to Amazon’s global network of fulfillment centers. When a customer makes a purchase, we pick, pack, and ship their items. We also provide customer service and process returns.

Spend less

Shipping with FBA costs 30% less per unit than standard shipping options offered by major US carriers and 70% less per unit than their premium options comparable to FBA.

Increase sales

Use FBA to deliver orders with the speed and reliability customers love. That can help you increase sales and repeat purchases.

Grow your business

Our network includes hundreds of fulfillment centers worldwide and can help you reach customers around the globe.

Operate with greater ease

Instead of spending time processing orders, handling customer inquiries, and managing returns, use FBA to focus on developing products and delighting customers.

"As long as I have my tools and materials, I can depend on FBA to keep my income constant."

Marcia Asuncion Ricchiuti

Founder, Kahili Creations

Outsource fulfillment for your ecommerce business