Seller Central: your ecommerce business—all in one place

Get 10% back on your first
$50,000 in branded sales

A collage of Seller Central dashboard with mobile view and product feature card

New Seller Incentives

Get started with $50,000 in incentives

Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.

10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000

$100 off shipments into the Amazon fulfillment network using the Amazon Partnered Carrier program

Free storage and customer returns with auto-enrollment in the FBA New Selection program

$50 credit to create Sponsored Products or Sponsored Brands ads

What is Seller Central?

Seller Central is the hub for your Amazon selling account. It's a one-stop shop for managing products, adjusting prices, fulfilling customer orders, and maintaining settings for your business.

List and price products

Match or create product listings one at a time—or in bulk. Set static prices, or use pricing rules and limits to create dynamic pricing.

Fulfill customer orders

Configure shipping and return settings for orders you fulfill yourself. Or create shipments and send inventory to Fulfillment by Amazon (FBA).

Promote and advertise your products

Create deals, coupons, promotions, and discounts. Access tools for creating an online brand store or cost-per-click advertising.

Access resources

Review Seller University’s full catalog of trainings, or check our help pages for guidance. You can also ask a question in our Seller Forums.

Manage your ecommerce business—all in one place

Get 10% back on your first
$50,000 in branded sales