Seller Central: your ecommerce business—all in one place

Get 10% back on your first
$50,000 in branded sales
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New Seller Incentives

Get started with $50,000 in incentives

Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.
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10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000
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$100 off shipments into the Amazon fulfillment network using the Amazon Partnered Carrier program
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Free storage and customer returns with auto-enrollment in the FBA New Selection program
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$50 credit to create Sponsored Products or Sponsored Brands ads

What is Seller Central?

Seller Central is the hub for your Amazon selling account. It's a one-stop shop for managing products, adjusting prices, fulfilling customer orders, and maintaining settings for your business.
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Match or create product listings one at a time—or in bulk. Set static prices, or use pricing rules and limits to create dynamic pricing.
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Configure shipping and return settings for orders you fulfill yourself. Or create shipments and send inventory to Fulfillment by Amazon (FBA).
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Create deals, coupons, promotions, and discounts. Access tools for creating an online brand store or cost-per-click advertising.
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Review Seller University’s full catalog of trainings, or check our help pages for guidance. You can also ask a question in our Seller Forums.

Manage your ecommerce business—all in one place

Get 10% back on your first
$50,000 in branded sales