Seller Central: your ecommerce business—all in one place

Get 10% back on your first
$50,000 in branded sales

In 2024, more than 55,000 independent sellers generated over $1 million in sales¹

New Seller Incentives

Get started with $50,000 in incentives

Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.

10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000

$100 off shipments into the Amazon fulfillment network using the Amazon Partnered Carrier program

Free storage and customer returns with auto-enrollment in the FBA New Selection program

$50 credit to create Sponsored Products or Sponsored Brands ads

Sell more with Amazon

They’re here, introduce yourself

Amazon ships to customers in more than 100 countries and regions—and in 2022, we were ranked the most trusted brand by US consumers. Reduce the time, effort, and money you spend on customer acquisition with unparalleled organic traffic, powerful advertising tools, and a shopping experience that converts.

Unrivaled scale, no cap

In 2023, US-based Amazon sellers sold more than 4.5 billion items—an average of 8,600 items every minute. Build, grow, and scale your brand with our innovative toolkit: a proven customer experience, rich data insights, cutting-edge advertising and marketing solutions, and world-class logistics with Fulfillment by Amazon (FBA). There’s no ceiling—how big do you want to go?

Your brand experienced

Protect and build your brand with Amazon. Use tools and programs to connect with trademark specialists and prevent counterfeits. Or communicate your core values with a storefront and product listings that feature enhanced brand content. In 2023, more than 99% of product listings blocked or removed from our store were found by Amazon Brand Registry’s proactive controls.

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Your success supported

Get critical performance metrics to monitor customer sentiment and ensure an always-on brand experience. Access trainings, case studies, tips, and one-to-one expert support to help you take your business to the next level. In 2023, US-based Amazon sellers averaged more than $250,000 in annual sales.

“Every year our sales are up 30-40% and we think it’s going to peak but it never does."

David Figueroa

Co-Founder, President & CCO

"We grew 10x within five months selling with Amazon."

Mehul Vadher

Founder & CEO

What is Seller Central?

Seller Central is the hub for your Amazon selling account. It's a one-stop shop for managing products, adjusting prices, fulfilling customer orders, and maintaining settings for your business.

List and price products

Match or create product listings one at a time—or in bulk. Set static prices, or use pricing rules and limits to create dynamic pricing.

Fulfill customer orders

Configure shipping and return settings for orders you fulfill yourself. Or create shipments and send inventory to Fulfillment by Amazon (FBA).

Promote and advertise your products

Create deals, coupons, promotions, and discounts. Access tools for creating an online brand store or cost-per-click advertising.

Access resources

Review Seller University’s full catalog of trainings, or check our help pages for guidance. You can also ask a question in our Seller Forums.

Manage your ecommerce business—all in one place