Sell more
with Amazon

Get 10% back on your first
$50,000 in branded sales
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In 2024, more than 55,000 independent sellers generated over $1 million in sales1

$100 off shipments
10% on your branded sales
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New Seller Incentives

Get started with $50,000 in incentives

Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.

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10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000
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$100 off shipments into the Amazon fulfillment network using the Amazon Partnered Carrier program
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$400 credit for inbound placement costs
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Up to a $1,000 credit to create Sponsored Products ads

Sell more with Amazon

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They’re here, introduce yourself

Amazon ships to customers in more than 100 countries and regions—and in 2022, we were ranked the most trusted brand by US consumers. Reduce the time, effort, and money you spend on customer acquisition with unparalleled organic traffic, powerful advertising tools, and a shopping experience that converts.
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Unrivaled scale, no cap

In 2023, US-based Amazon sellers sold more than 4.5 billion items—an average of 8,600 items every minute. Build, grow, and scale your brand with our innovative toolkit: a proven customer experience, rich data insights, cutting-edge advertising and marketing solutions, and world-class logistics with Fulfillment by Amazon (FBA). There’s no ceiling—how big do you want to go?
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Your brand experienced

Protect and build your brand with Amazon. Use tools and programs to connect with trademark specialists and prevent counterfeits. Or communicate your core values with a storefront and product listings that feature enhanced brand content. In 2023, more than 99% of product listings blocked or removed from our store were found by Amazon Brand Registry’s proactive controls.
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Your success supported

Get critical performance metrics to monitor customer sentiment and ensure an always-on brand experience. Access trainings, case studies, tips, and one-to-one expert support to help you take your business to the next level. In 2023, US-based Amazon sellers averaged more than $250,000 in annual sales.
Melinda's Hot Sauce Logo

“Every year our sales are up 30-40% and we think it’s going to peak but it never does."

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David Figueroa
Co-Founder, President & CCO
Diamond Domain Logo

"We grew 10x within five months selling with Amazon."

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Mehul Vadher
Founder & CEO

Start selling today

Reach customers in over 100 countries.

Get 10% back on your first
$50,000 in branded sales
*A Professional selling account is $39.99/month + selling fees.
1
2024 Amazon Small Business Empowerment Report