Sell more
with Amazon
Get 10% back on your first
$50,000 in branded sales
$50,000 in branded sales
More than 75,000 independent sellers surpassed $1 million in sales in 20251
New Seller Incentives
Get started with $50,000 in incentives
Ready to sell with Amazon? As a new seller, you can take advantage of a series of incentives.
10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000
$100 off shipments into the Amazon fulfillment network using the Amazon Partnered Carrier program
$400 credit for inbound placement costs
Up to a $1,000 credit to create Sponsored Products ads
Sell more with Amazon
They’re here, introduce yourself
Amazon ships to customers in more than 100 countries and regions. Reduce the time, effort, and money you spend on customer acquisition with unparalleled organic traffic, powerful advertising tools, and a shopping experience that converts.
Unrivaled scale, no cap
Over 11,000 US-based independent sellers grew their sales by more than 10X in 2025.1 Build, grow, and scale your brand with our innovative toolkit: a proven customer experience, rich data insights, cutting-edge advertising and marketing solutions, and world-class logistics with Fulfillment by Amazon (FBA). There’s no ceiling—how big do you want to go?
Your brand experienced
Protect and build your brand with Amazon. Use tools and programs to connect with trademark specialists and prevent counterfeits. Or communicate your core values with a storefront and product listings that feature enhanced brand content. In 2024, Amazon’s proactive controls blocked more than 99% of suspected infringing listings before a brand ever had to find and report them.2
Your success supported
Get critical performance metrics to monitor customer sentiment and ensure an always-on brand experience. Access trainings, case studies, tips, and one-to-one expert support to help you take your business to the next level. Independent sellers in the US averaged more than $375,000 in annual sales in Amazon’s store in 2025.1
“Every year our sales are up 30-40% and we think it’s going to peak but it never does."
David Figueroa
Co-Founder, President & CCO
"We grew 10x within five months selling with Amazon."
Mehul Vadher
Founder & CEO
Start selling today
Reach customers in over 100 countries.
Get 10% back on your first
$50,000 in branded sales
$50,000 in branded sales
*A Professional selling account is $39.99/month + selling fees.
12025 Amazon Small Business Empowerment Report
22024 Amazon Brand Protection Report
12025 Amazon Small Business Empowerment Report
22024 Amazon Brand Protection Report
© 2026, Amazon.com Services LLC.
