Become an
Amazon seller

The fastest-growing and preferred acquisition channel for over half our multichannel sellers.¹

$39.99 a month + selling fees

Sell more with Amazon

They’re here, introduce yourself

Hundreds of millions of worldwide active customer accounts. More than 200 million paid Prime members worldwide. Reduce the time, effort, and money you spend on customer acquisition with powerful ad products, unparalleled organic traffic, and a shopping experience that converts.

Unrivaled scale, no cap

Amazon customers buy roughly 7,400 products per minute from U.S. sellers. Build, grow, and scale your brand with our innovative toolkit: a proven customer experience, rich data insights, cutting-edge advertising & marketing solutions, and world-class logistics with Fulfillment by Amazon (FBA). There is no ceiling—how big do you want to go?

Your brand experienced

Connect your brand to millions of customers. Control the experience from discovery to your dedicated storefront, and from your product pages to their inboxes—Amazon customers following a brand spend more than double that of non-followers. Communicate your core values, build loyal relationships, and ignite your brand experience.

Your success supported

Protect your brand and IP with powerful tools to defend against counterfeits and fraud, plus get critical performance metrics to monitor customer sentiment and ensure a top-tier, always-on brand experience. Get started with 1:1 Amazon seller onboarding support for insights to help you take your business to the next level.

“Young parents are already shopping on Amazon, so we've tapped into that. They love the convenience, the shipping, they're already there. So it was just a matter of introducing them to our brand… Once they get the sizing down and they actually see the quality of the product, then we've got them. They keep reordering on Amazon.”

Marina McCauley

Co-Founder

Start selling today

Put your products in front of the millions of customers who search Amazon.com every day.