Amazon Brand Analytics
Access customer behavior analytics to inform your strategy
Get actionable performance data through Amazon’s Brand Analytics tool.
What is Amazon Brand Analytics?
Brand Analytics is an Amazon program that registered brand owners can use to access aggregate data on customer searches and purchasing behavior:
- Search Catalog Performance
- Search Query Performance
- Search Query Details
- Repeat Purchase Behavior
- Demographics
- Top Search Terms
- Market Basket Analysis
- Customer Loyalty Analytics
Whether optimizing the customer experience or assessing your marketing campaigns to drive repeat purchases and acquire new audiences, having the right data can help inform your strategy and grow your business.
Enroll in Amazon Brand Registry to explore the data within Amazon Brand Analytics.
Enroll in Amazon Brand Registry to explore the data within Amazon Brand Analytics.
Did you know?
Learn about your audience to sell more products
When you sell online, it can be challenging to learn about customer preferences. Who’s clicking? Why are they buying? And what can you do to drive more conversions and stand apart from your competition? In ecommerce, customer behavior analytics can help you spot trends and make decisions about selecting and positioning products.
Make data-driven decisions with key metrics
Monitor impressions, clicks, cart adds, and purchases so you can strategically enhance the shopping experience, resolve issues, and capitalize on trends.
Optimize product listings for more clicks
Understand customer behavior with the Search Catalog Performance dashboard. Identify drop-off points and address problems with product discoverability and sales conversions.
Identify profitable trends and opportunities
The Search Query Performance dashboard lists keywords customers use to find your brand. Look at query volume, impressions, clicks, cart adds, and purchases to spot ways to expand your catalog.
Improve customer engagement and drive repeat purchases
The Repeat Purchase Behavior dashboard provides a detailed breakdown of how often customers repeatedly buy from your brand. Track orders received, sales from repeat purchases, and number of repeat customers to better understand customer engagement.
Boost customer lifetime value and optimize engagement
The Customer Loyalty Analytics dashboard lets you create customer segments, analyze purchase patterns, and engage with loyal customers to help increase your overall customer lifetime value. Unlock insights into shopping behavior and historical trends, and get recommendations for programs like Brand Tailored Promotions.
Optimize product listings for more clicks
Understand customer behavior with the Search Catalog Performance dashboard. Identify drop-off points and address problems with product discoverability and sales conversions.
Identify profitable trends and opportunities
The Search Query Performance dashboard lists keywords customers use to find your brand. Look at query volume, impressions, clicks, cart adds, and purchases to spot ways to expand your catalog.
Improve customer engagement and drive repeat purchases
The Repeat Purchase Behavior dashboard provides a detailed breakdown of how often customers repeatedly buy from your brand. Track orders received, sales from repeat purchases, and number of repeat customers to better understand customer engagement.
Boost customer lifetime value and optimize engagement
The Customer Loyalty Analytics dashboard lets you create customer segments, analyze purchase patterns, and engage with loyal customers to help increase your overall customer lifetime value. Unlock insights into shopping behavior and historical trends, and get recommendations for programs like Brand Tailored Promotions.
Increase revenue and grow traffic
Get the data you need to assess customer satisfaction, build customer loyalty, and earn more repeat business.
Learn about your audiences
The Demographics dashboard (available in the U.S. only) breaks down sales by customer age, income, education, gender, and marital status. Use this intel to tailor your advertising campaigns to reach your intended customers more effectively.
Zero in on the right keywords
The Top Search Terms dashboard gives a broad view of customer search activity across Amazon stores. It lists what keywords customers use to find products, along with the top three products, categories, and brands associated with each keyword. Use this to inform your SEO strategy, add keywords to product detail pages, and uncover advertising opportunities.
Create virtual product bundles
The Market Basket Analysis dashboard reveals what products customers frequently buy together. See how the products you offer correlate with popular combos to enhance your cross-selling potential.
Learn about your audiences
The Demographics dashboard (available in the U.S. only) breaks down sales by customer age, income, education, gender, and marital status. Use this intel to tailor your advertising campaigns to reach your intended customers more effectively.
Zero in on the right keywords
The Top Search Terms dashboard gives a broad view of customer search activity across Amazon stores. It lists what keywords customers use to find products, along with the top three products, categories, and brands associated with each keyword. Use this to inform your SEO strategy, add keywords to product detail pages, and uncover advertising opportunities.
Create virtual product bundles
The Market Basket Analysis dashboard reveals what products customers frequently buy together. See how the products you offer correlate with popular combos to enhance your cross-selling potential.
Quarterly sales jumped over 40% after optimizing for best search terms using the Amazon Brand Analytics Search Terms and Search Query Performance dashboard.Guy AradCo-founder, thefitguy
How to get started with Amazon Brand Analytics
Step 1
Sign up
Sign up for a Professional selling plan
Step 2
Enroll
Enroll in Brand Registry
Step 3
Access
Access Amazon Brand Analytics in your Seller Central dashboard
