Selling Partner Appstore

Discover Amazon-approved third-party software partners to automate, manage, and grow your business.
Marketplace Appstore and SPN video preview
Attention: Developers

Build apps for sellers

Over one million Amazon Sellers worldwide use apps built with Selling Partner APIs to automate their businesses. Join the growing community of developers using our API to power their Amazon applications.

On average, sellers see a 10% uplift in sales after adopting apps.

Trusted third-party software partners

Discover powerful applications and find solutions to meet your unique business needs, from automated pricing and listing tools to shipping and tax services. We vet all software partners and continuously monitor their performance to ensure high-quality apps are in the Selling Partner Appstore. Many apps focus on automating previously time-consuming and tedious daily tasks like product research, filling out tax forms, or building customized reports.






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Seller spotlight: Bossy Cosmetics
For us, apps are critical. One of the most important resources is the Selling Partner Appstore because you can go in there and find apps that meet your most important needs.
Aishetu Fatima DozieFounder, Bossy Cosmetics

Explore the Selling Partner Appstore

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Save time and effort finding the right solution for your specific needs with search and filter functionality.
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Explore collections like "Recommended For You" and "Trending Apps."
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Filter by category, supported programs, star rating, language, marketplace supported, and more.
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Currency selector

Choose the currency in which you’d like to see prices.
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Detail Page

Get info and pricing, see screenshots, and more to help make purchasing decisions.
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Ratings and reviews

View ratings and reviews for each solution to help make informed buying decisions.

On average, sellers that use Listing apps list their products 37% faster.

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Seller spotlight: Musee
The apps within Amazon’s Selling Partner Appstore allow us to look at market trends, keyword optimization, advertising campaigns.
Jack PickeringBusiness Development, Musee

Discover software partners in a growing number of categories

Product Listing

  • Product Research and Scouting
  • Listing
  • Automated Pricing

Inventory and Shipping

  • Inventory and Order Management
  • Shipping Solutions


  • Advertising Optimization
  • Promotions

Ecommerce management

  • Ecommerce Solution Connectors
  • Full Service Solutions
  • Systems Integrators


  • Accounting
  • Funding and Credit
  • Taxes
  • Analytics and Reporting
  • Disbursement Solutions

Customer engagement

  • Feedback and Reviews
  • Buyer-Seller Messaging

On average, sellers that use apps experience 43% shorter time to first sale after listing.

How to use the Selling Partner Appstore

Step 1

Visit the Selling Partner Appstore home page and log in to your seller account

Step 2

Browse or search using keywords to find the right solution for your business. You can also discover Trending apps and Recommended Apps tailored for you.

Step 3

Using filters, narrow your results, by price, star rating, or other options to find what you need.

Step 4

Browse results and quickly understand the value proposition from the short description.

Step 5

Once you find the solution you’re interested in, visit the detail page to learn more.

Step 6

Visit the software partner`s website for more information.

Step 7

Finally authorize the app to access your data by clicking the “Authorize Now” button on the detail page.

Frequently Asked Questions

Do apps integrate with Seller Central?
Some apps are stand-alone and others integrate directly with Seller Central, but all apps have access to the same data offered by Marketplace Web Services and Selling Partner APIs.
How does Amazon vet third-party apps?
Amazon reviews all software partners upon registration and listing, as well as continuously monitors performance to ensure apps are compliant with Amazon policies.
Where can I find support for my third-party app?
Please contact the software partner directly for any technical support or customer service questions. Amazon is not directly involved in the development or sale of third-party apps. We encourage all users of software partners to leave ratings and reviews in the Selling Partner Appstore.
What’s the cost of apps?
Software partners set their own prices. Pricing information is available on the specific app detail page.
Who is eligible to leave a review on the Selling Partner Appstore?
Only verified users of an app and after using the app for some time may leave a review for that application.
How are ratings calculated?
Amazon calculates a product’s star ratings based on a machine learned model instead of a raw data average. The model takes into account factors including the age of a rating, whether the ratings are from verified purchasers and factors that establish reviewer trustworthiness.
I'm a new software developer. How can I be included in Selling Partner Appstore?
If you are a software developer and would like to become a software partner, please visit for more information.

Selling Partner Appstore

Discover Amazon-approved third-party software partners to automate, manage, and grow your business.
Selling Partner Appstore